Tag: narrative
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A popular short film for kids is transformed into an interactive storytelling experience for Apple's tablet.
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I think of projects and client relationships as stories. Like any good novel or film, they possess a plot-line...
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Is today's inherently interactive, non-linear, and immersive "deep media" loosening the author's hold on the...
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Cultural objects receive QR code stickers that activate curated video testimonials for helping identify needs...
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Regardless of circumstances, a brand always has a story - a past, present, and future where its coming from...
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What do a tiny jar of mayonnaise, a monkey hand puppet and an old pencil case have in common? Rob Walker...
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In an excellent example of brand narrative, the release of the M6 line from Nike/Jordan is accompanied by the...
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If the stories behind our physical things help to add value at the point of purchase (provenance) and...
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We may have survived the MTV Generation with our attention spans mostly intact, but it appears the same can&...
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What adds value to the items we own? Beyond quantifiable and tangible factors like price, performance and...
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The use of setting can be the difference between an okay story and a truly great one. Place not only adds...
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Wired columnist Scott Brown informs us that the traditional model of storytelling is broken. From Brown...
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