narrative Archives - PSFK

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Tag: narrative

Douglas Rushkoff: Our Aversion To Traditional Narratives [PSFK 2013]

Ahead of the PSFK CONFERENCE 2013, Douglas Rushkoff touches on the themes of his...

Clay Shirky: Why Group Thinking Leads To More Creative Ideas [PSFK 2013]

The author and educator shares his thoughts on the the best way to channel...

Joe Gebbia: Building A Story To Create A Business [PSFK 2013]

Joe Gebbia of AirBnB discuss how he turned a simple idea into a billion dollar...

Photographs See Models Dressed In The Foods They Crave

Hunger Pains is a tortuous series that forces its subjects to don the foods they...

Creating Participatory Narratives In Advertising

Razorfish exec talks to PSFK on the audience-driven AXE Anarchy campaign ...

Pentagram Compares Their 40 Years Of Work To The Life Of A Child [Video]

The design firm likens itself to a child growing up, using the brands they've...

The Power Of Narrative By Determining An Object’s ‘Value’ [Need to Know]

Rob Walker explores the impact storytelling has on the perception of worth.

frog: How Powerful Is Storytelling?

This year at SXSWi data as narrative was a main theme, but does this carry to...

Animated Interactive Books For The iPad

A popular short film for kids is transformed into an interactive storytelling...

frog design: Working The Narrative

I think of projects and client relationships as stories. Like any good novel or...

How Electronic Media Is Changing Storytelling

Is today's inherently interactive, non-linear, and immersive "deep media"...

QR Code Community Connection: Tokyo Coyote Responds To PSFK Future Of Health Report

Cultural objects receive QR code stickers that activate curated video...

Four Storytelling Genres Of Brand Re-Invention

Regardless of circumstances, a brand always has a story - a past, present, and...

Rob Walker Explores Narrative And The Future Of Significant Objects

What do a tiny jar of mayonnaise, a monkey hand puppet and an old pencil case...

Nike Uses Cinematic Narrative to Launch M6

In an excellent example of brand narrative, the release of the M6 line from Nike...

MIT’s Trash Track: Gathering Insights from the Things We Throw Away

If the stories behind our physical things help to add value at the point of...

Even Adult Film Industry Suffering From Shrinking Attention Spans

We may have survived the MTV Generation with our attention spans mostly intact,...

Do Make Believe Histories Add Value to Our Objects?

What adds value to the items we own? Beyond quantifiable and tangible factors...

London’s Royal Parks: Location-Based Narratives

The use of setting can be the difference between an okay story and a truly great...

How Future Stories Will Be Told?

Wired columnist Scott Brown informs us that the traditional model of...

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