http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 15:39:21 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/07/animated-interactive-books-for-the-ipad.html Thu, 14 Jul 2011 17:49:55 +0000 A popular short film for kids is transformed into an interactive storytelling experience for Apple's tablet.]]> http://www.psfk.com/2011/03/frog-design-working-the-narrative.html Tue, 29 Mar 2011 16:43:12 +0000 I think of projects and client relationships as stories. Like any good novel or film, they possess a plot-line, evolving from start to finish; and contain characters, narrative arcs, sub-plots, intrigue and, often, conflict. ]]> http://www.psfk.com/2011/03/the-art-of-immersion-explores-audiences-new-role.html Tue, 08 Mar 2011 20:33:52 +0000 Is today's inherently interactive, non-linear, and immersive "deep media" loosening the author's hold on the fate of the story? 'The Art of Immersion' explores the audiences' new role.]]> http://www.psfk.com/2010/08/qr-code-community-connection-tokyo-coyote-responds-to-psfk-future-of-health-report.html Thu, 05 Aug 2010 16:30:12 +0000 Cultural objects receive QR code stickers that activate curated video testimonials for helping identify needs that exist in different parts of the world.]]> http://www.psfk.com/2010/06/four-storytelling-genres-of-brand-re-invention.html Tue, 01 Jun 2010 18:04:09 +0000 Regardless of circumstances, a brand always has a story - a past, present, and future where its coming from and where its going. The key is to keep that story fresh without confusing or alienating your core audience.]]> http://www.psfk.com/2010/03/rob-walker-explores-narrative-and-the-future-of-significant-objects.html Wed, 31 Mar 2010 18:16:45 +0000 What do a tiny jar of mayonnaise, a monkey hand puppet and an old pencil case have in common? Rob Walker speaks on the value-added of object storytelling.]]> http://www.psfk.com/2009/11/nike-uses-cinematic-narrative-to-launch-m6.html Fri, 06 Nov 2009 21:36:25 +0000 In an excellent example of brand narrative, the release of the M6 line from Nike/Jordan is accompanied by the launch of an interactive site full of behind-the-scenes storytelling content as told by the shoe's designers.]]> http://www.psfk.com/2009/07/mits-trash-track-insights-from-the-things-we-throw-away.html Thu, 16 Jul 2009 07:00:04 +0000 If the stories behind our physical things help to add value at the point of purchase (provenance) and throughout the lifetime of a product (object narrative), why can’t that value extend beyond our ownership and follow these items to their final resting places? With the launch of their newest project, Trash Track, MIT researchers  from the SENSEable City Laboratory endeavor to do just that, using electronic tags to trace the things we throw away as they move through the entire disposal system. By monitoring the time and costs associated with transporting our garbage to dumps and landfills, the MIT team hopesRead more...]]> http://www.psfk.com/2009/07/even-adult-film-industry-suffering-from-shrinking-attention-spans.html Fri, 10 Jul 2009 16:01:32 +0000 We may have survived the MTV Generation with our attention spans mostly intact, but it appears the same can’t be said for the age of the Internet, where competing streams of information, multi-tasking and multiple screens are dissecting our withering focus into easily digestible bits. Add in our increased need for immediacy, and an old-fashioned idea like the narrative starts to seem a bit obsolete. Nowhere is this more evident perhaps, than in the way we consume video online, where the average attention span is three to five minutes, hardly enough time for a classic tale filled with fleshed outRead more...]]> http://www.psfk.com/2009/07/significant-objects-do-make-believe-stories-add-value.html Tue, 07 Jul 2009 19:36:55 +0000 What adds value to the items we own? Beyond quantifiable and tangible factors like price, performance and comfort, we find slightly more vague notions that rely more on an emotional than intellectual response. Attaching meaning in this way, is a phenomenon Rob Walker calls an object’s narrative, the memories we associate with inanimate things, from their provenance to their mere existence at significant points in our lives. It helps explain why we hang on to wedding dresses when they no longer fit and refer to beat-up caps as our “lucky hats.” But what happens to value when we learn theRead more...]]> http://www.psfk.com/2009/02/londons-royal-parks-location-based-narratives.html Mon, 23 Feb 2009 20:11:10 +0000 The use of setting can be the difference between an okay story and a truly great one. Place not only adds context to a narrative, but it can take on a life all its own, playing a vital role in shaping the lives of the characters throughout the tale. With that in mind, London’s Royal Parks organization has commissioned eight authors to find inspiration in the city’s grandest green spaces by penning short stories that take place in them. Participating authors include Will Self, Ali Smith and William Boyd. In an effort to lend these location-based narratives even greater relevancy, the finishedRead more...]]> http://www.psfk.com/2009/01/how-future-stories-will-be-told.html Thu, 22 Jan 2009 20:01:33 +0000 Wired columnist Scott Brown informs us that the traditional model of storytelling is broken.  From Brown’s perspective, our tried and true formulas like Joseph Campbell’s “Hero’s Journey” and Freytag’s Pyramid that involve a simple narrative structure – beginning, middle and end – no longer adequately convey the multidimensional complexities of our plugged-in, have it your way in an instant style world, but thankfully he has already compensated for all of that. He offers us his new dramatic model – Brown’s Ziggurat (in 4-D!)tm. And even goes so far as to test his theory on one of our generation’s seminal tales, “Die Hard.” UsingRead more...]]>