A PSFK Report On
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The NBA Offers Advertisers A Touch of Virtual Reality
12 february 2016
Will VR be a slam dunk for NBA and Mountain Dew?
NBA Brings Fans Court-Side with Virtual Reality
2 march 2015
The league has already released several innovative 3D experiences, and plans to keep them coming
Ro-Boot Color Coordinates Itself to Your Outfit
24 february 2015
Still in the concept stage, smart boot could one day revolutionize footwear
NBA’s Golden State Warriors Accomplish Herculean Feats in TV Ads
23 october 2014
With help from local agency MUH-TAY-ZIK HOF-FER, the team entices ticket purchase by promising amazing tall tales
Internet Challenges James Harden to a Game of H-O-R-S-E
6 october 2014
The old school basketball game gets a modern twist with help from Foot Locker and the NBA superstar
Lazy Basketball Chair Lets You Sit and Shoot Around in Your Living Room
3 october 2014
Game-ready, functional furniture for hoops fans
NBA’s Tracking Data Reveal Players’ Every Move [Video]
6 march 2014
Fathom Information Design created visualizations based on player tracking data.
11 Stories You Need To Know Today
29 october 2013
Ad-serving on Instagram should be a learning opportunity, and Disney will release a new cartoon on tablets first.
Adidas Introduces New NBA Uniform Featuring Short Sleeves
13 february 2013
The Golden State Warriors will wear the new jerseys, which include armhole insets with 360-degree stretch fabric.
The Logic Behind The New Orleans’ Pelicans Rebranding
6 february 2013
A decade after relocating from North Carolina, the New Orleans Hornets will change their name and logo at the end of the season.
NBA Christmas Ad Features Players ‘Singing’ Carols
26 november 2012
To promote the games that will be played on December 25th and the team's new uniforms, players dribble basketballs to the tune of 'Carol of the Bells'.
Behance: NBA Fine Art, Hand-Crafted Packaging & More Creative Inspiration
4 november 2012
Behance is the leading online platform to showcase and discover creative work. Creatives from across industries use Behance to gain exposure, attribution, and opportunity.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
This Arcade-style Gym Makes Us Want To Exercise
How Good Design Can Make You Eat Better
This Supersonic Hair Dryer Runs Completely Silently
Hotel Brings Local Foods Directly To Your Room
Platform Helps All Restaurants Source Better Local Food
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
The Future of Cars Isn't Just Automated, It's 3D-Printed