A PSFK Report On
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Fitness & Sport
AR / VR
Breathable Fabric Uses Tiny Cells to Enhance Athleticism
23 february 2016
Bio-skins could go mainstream with the advent of programmable textiles
New Balance’s Tech Line to Help Athletes Reach Their Performance Potential
13 january 2016
With Intel and Google, a runner's watch will headline New Balance's Digital Sport division
New Balance Develops Uniform 3D-Printed Soles That Adapt to Forces Underfoot
16 december 2015
In collaboration with design studio Nervous System, the shoe brand used underfoot pressure data and a unique foam-like structure to construct shoes for all types of runners
3D Printing Offers New Balance’s Running Shoes a Level of Performance Once Unattainable
24 november 2015
The shoe brand's midsole leverages the benefits of 3D printing for optimal balance of flexibility, strength, and durability
New Balance x Tokyobike Collab Redesigns Cycling Shoes for City Riders
30 january 2015
Offerings from the design team-up include limited edition bikes and footwear pairings
Find Retail Inspiration in Fitness Hubs, Building Blocks, and a Hotel in Midtown South [Retail Tour]
19 january 2015
Explore trends from PSFK's 2015 Future of Retail Report in action along Broadway
New Balance 3D Printed Shoes Can Run In Races
14 march 2013
The sportswear company has successfully had an athlete run a race in their custom built footwear.
Westin Teams With New Balance For Gym-Kit Library
5 november 2012
As an extra amenity, Westin hotels teamed up with New Balance to lend shoes and clothes for $5 so visitors can workout during their stay.
New Balance Store Uses Pick-Up And Play Video To Sell
21 april 2012
Sports brand's new flagship outpost uses RFID to tell stories to browsing shoppers.
New Balance Boston’s Digital Community Board Gives Real-Time Running Updates
17 april 2012
New retail installation featuring dynamic content launches close to the finish line of the Boston Marathon.
Recycled Plastic Bottles Used As Sneaker Fabric
3 october 2011
New Balance used a high-quality polyester material to create the upper for newSKY.
New Balance 365 Campaign Fuses Content And Commerce
1 march 2010
New Balance launched "New Balance 365" this week - an online marketing campaign in which they will run a unique short video clip daily, directed by experimental Swedish ad creator Jesper Koothoofd.
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