We’ve written previously about the reverse trend of internet memes inspiring honest-to-goodness books, but it appears that the web’s influence on real life as reflected in popular media knows no bounds following news that five of New York Magazine’s most prolific commenters have made the unprecedented leap from peanut gallery to professional.
The five vocal contributors will be lending their unique perspectives to a series of chatroom-style ads for British bank HSBC. The campaign is tied to the bank’s “Soapbox” television and print ads, which feature conversations on hot button topics such as education, the economy and the environment. For the online component [...]

A new outdoor campaign for New York magazine will change contents almost every day. Many of the posters, scheduled to appear in New York subway stations in September, will be related to events of the day or week they are to run: On Primary Day, Sept. 13, the posters will depict lapel buttons for the four Democratic candidates for mayor.
New York Times