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	<title>@PSFK &#187; newton running</title>
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		<title>Innovative Shoebox is 100% Recycled</title>
		<link>http://www.psfk.com/2008/12/innovative-shoebox-is-100-recycled.html</link>
		<pubDate>Wed, 31 Dec 2008 14:03:10 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="164" src="http://www.psfk.com/wp-content/uploads/2008/12/newton_package-525x367.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="newton_package" title="newton_package" /></span>Newton Running based in Boulder, Colorado is striving to produce shoes that have a very low impact on the environment. The company wanted to also look at the way the shoes were packaged and see if there was an alternative to the conventional printed cardboard boxes. Newton worked with TDA Advertising and Design to develop a new package that is less box and more carton. The new package is a molded design that uses 100% post consumer recycled material. The shape of the carton fits the shoe eliminating the need to pack it with tissue paper. Instead of stuffing the<a title="Innovative Shoebox is 100% Recycled" href="http://www.psfk.com/2008/12/innovative-shoebox-is-100-recycled.html">Read more...</a>]]></description>
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