http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 17:13:40 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/12/the-new-business-model-video.html Thu, 01 Dec 2011 17:13:23 +0000 Businesses have begun to try to reach their target markets using updated strategies like increased transparency and emotionally appealing narratives to give their products and services some personality.]]> http://www.psfk.com/2011/11/wieden-kennedy-technology-is-a-material-not-just-a-tool-video.html Fri, 11 Nov 2011 21:31:44 +0000 Two top creatives from the global ad agency discuss the importance of new kinds of storytelling that will encompass and take advantage of the new platforms we've developed for reaching our audiences.]]> http://www.psfk.com/2011/10/how-are-the-psfk-conference-san-francisco-speakers-connected-infographic.html Mon, 10 Oct 2011 16:27:03 +0000 Conference sponsor Waggener Edstrom shares their mind map showing the creative connections based on inspiration and influence between the various PSFK Conference San Francisco speakers.]]> http://www.psfk.com/2011/10/live-from-psfk-conference-san-francisco-nick-barham-and-dan-hon-of-wieden-kennedy.html Fri, 07 Oct 2011 18:41:23 +0000 Global Director of W+K Tomorrow and Global Interactive Creative Director for Nike at W+K discuss their strategy as a creative business and how to break through traditional methods of strategizing. ]]> http://www.psfk.com/2011/10/follow-the-twitter-chatter-from-psfk-conference-san-francisco.html Thu, 06 Oct 2011 21:26:32 +0000 Look at our Twitter list to see updates from speakers and attendees. ]]> http://www.psfk.com/2011/10/live-blogging-psfk-conference-san-francisco-today.html Thu, 06 Oct 2011 14:59:36 +0000 Join us as we live-blog the event here on psfk.com, and live-tweet @psfk. ]]> http://www.psfk.com/2011/09/psfk-conference-speaker-interview-nick-barham-and-dan-hon.html Fri, 23 Sep 2011 16:59:07 +0000 Advertising agency Wieden + Kennedy's Global Director and Creative Director share their insights on difficulties that creative businesses face, how they try to overcome them, and the current industry atmosphere. ]]> http://www.psfk.com/2011/09/psfk-conference-preview-wieden-kennedy-experts-to-discuss-creative-business.html Thu, 22 Sep 2011 14:00:08 +0000 In anticipation of their talk at the upcoming PSFK CONFERENCE SAN FRANCISCO 2011, we take a look at two Wieden + Kennedy speakers' previous talks at PSFK conferences.]]> http://www.psfk.com/2011/09/psfk-conference-san-francisco-who-or-what-are-influencers.html Thu, 08 Sep 2011 11:17:12 +0000 On October 6, we will bring together the world’s agenda setters from both established and emerging organizations to bring to life the conversations that take place daily on PSFK.com.]]> http://www.psfk.com/2011/08/speakers-announced-for-psfk-conference-san-francisco.html Wed, 24 Aug 2011 17:52:31 +0000 On October 6, we will bring together the world’s agenda setters from both established and emerging organizations to bring to life the conversations that take place daily on PSFK.com.]]> http://www.psfk.com/2011/07/wieden-kennedy-explains-pie-to-psfk.html Wed, 20 Jul 2011 17:24:32 +0000 Nick Barham from the creative agency explains how they will let start-ups collaborate with major brands like Coca-cola, Nike and Target to create ground-breaking brand experiences..]]> http://www.psfk.com/2011/07/weiden-kennedy-launches-ideas-incubator-with-coca-cola-backing.html Wed, 20 Jul 2011 17:07:21 +0000 A new project from the ad kings pairs big brands with start-ups to create a collaborative and idea-generating environment.]]> http://www.psfk.com/2008/12/nick-barham-on-the-chinese-middle-class-at-psfk-conference-asia-2008.html Tue, 16 Dec 2008 18:00:15 +0000 At the PSFK Conference Asia 2008, Nick Barham (Wieden Kennedy, Shanghai) explores the anxiety, opportunity and extravagance of the Chinese middle class.  Deliberately not speaking about the “Olympics, the Dali Lama, Tibet, the earthquake, their amazing economic growth, or all the reason why the West is scared or worried about China growing,” Nick focuses on the aspirations of China’s middle class and the broader social changes that are happening at that level. Noting that the number of new credit cards issued in China jumped from 3 million in 2003 to 90 million in 2007, Nick describes how the middle classRead more...]]>