Axe, makers of sprays and body wash aimed at men ages 17-24 internationally, will be embarking this summer on a questionable new project- creating a season-long Axe themed nightclub inside the Hampton’s New York club Dune.
The club will feature Axe products in the restrooms, Axe themed drinks, and what a PR rep for the company described as “subtle branding” on the DJ Booth, menu, and valet tickets. When asked why Axe is taking on such a chancy endeavour (their main demographic has been hit the hardest by the recession, and it’s been remarked that many are unable to visit the [...]
May 27, 2009
Axe to Sponsor Hamptons Night Club
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