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Fitness & Sport october 18, 2016

How Mind Hacking Can Give Top Athletes A Performance Advantage

The new Sports Debrief from PSFK Labs uncovers a wave of new tools and technologies that are helping people better understand how the brain works in order to extract a higher level of performance

Social Media september 13, 2016

Social Media Connects Fitness Brands To Athletes

Apps pushing for community-oriented training can be both inspiring for the athlete and beneficial for the manufacturer

Technology august 31, 2016

The Best In Wearable Tech From The Rio Olympics

PSFK rounds out the Rio Games with our picks for the best gadgets and devices used to track performance

Experiential Marketing august 31, 2016

Nike Creates An Immersive Pop-Up Fitness Experience In London

The Unlimited You space gave athletes a chance to push their limits farther than ever before

Travel august 30, 2016

Nike Takes Over An Entire City Block With A Giant Running Track

The Unlimited Stadium is shaped like a 100-meter sole print of the brand's LunarEpic sneaker

Technology august 17, 2016

How Nike’s New Apparel System Is Driving Olympic Performance

Two years on the making, the unique garments are designed to give athletes maximum aerodynamic efficiency

Mobile august 4, 2016

Nike+ Provides Exclusive Deals To Digital Users

The new app experience launched with unique timed offers on popular products for members

Children july 22, 2016

Nike’s Playbook Encourages Young Girls To Follow Their Dreams

Philanthropic organization Girl Effect is reaching out to young adolescents to prove that no invisible barrier can get in their way to success

[Insight] Nike launches open source software to build its next mobile prodcuts
Fitness & Sport july 15, 2016

Nike Redesigns The Runner’s Bib

The new bib fixes directly onto the kit with no need for safety pins

Advertising july 11, 2016

GE And Twitter To Share Digital Storytelling Lessons At Future Of Advertising Events In New York

Hear top brand and agency executives reveal best practices for creating meaningful and sustained consumer relationships at PSFK Future of Advertising sessions in NYC

Advertising july 7, 2016

The Top Global Brands Pushing The Boundaries Of Advertising

At our NYC Future of Advertising Event, PSFK Labs will explore leading marketing strategies from best-in-class companies

Advertising july 6, 2016

How Advertisers Can Amplify Impact Through Context

New report from PSFK Labs explores how advertisers can increase relevance by harnessing micro-moments and personal preference

[Insight] Fitness has transformed from a lifestyle to a cult, says Wired

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