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Advertising september 13, 2016

Social Media Connects Fitness Brands To Athletes

Apps pushing for community-oriented training can be both inspiring for the athlete and beneficial for the manufacturer

Design august 31, 2016

The Best In Wearable Tech From The Rio Olympics

PSFK rounds out the Rio Games with our picks for the best gadgets and devices used to track performance

Experiential Marketing august 31, 2016

Nike Creates An Immersive Pop-Up Fitness Experience In London

The Unlimited You space gave athletes a chance to push their limits farther than ever before

Advertising august 30, 2016

Nike Takes Over An Entire City Block With A Giant Running Track

The Unlimited Stadium is shaped like a 100-meter sole print of the brand's LunarEpic sneaker

Design august 17, 2016

How Nike’s New Apparel System Is Driving Olympic Performance

Two years on the making, the unique garments are designed to give athletes maximum aerodynamic efficiency

Fitness / Sport august 4, 2016

Nike+ Provides Exclusive Deals To Digital Users

The new app experience launched with unique timed offers on popular products for members

Advertising july 22, 2016

Nike’s Playbook Encourages Young Girls To Follow Their Dreams

Philanthropic organization Girl Effect is reaching out to young adolescents to prove that no invisible barrier can get in their way to success

Fitness / Sport july 15, 2016

Nike Redesigns The Runner’s Bib

The new bib fixes directly onto the kit with no need for safety pins

[Insight] Nike launches open source software to build its next mobile prodcuts
Advertising july 11, 2016

GE And Twitter To Share Digital Storytelling Lessons At Future Of Advertising Events In New York

Hear top brand and agency executives reveal best practices for creating meaningful and sustained consumer relationships at PSFK Future of Advertising sessions in NYC

Advertising july 7, 2016

The Top Global Brands Pushing The Boundaries Of Advertising

At our NYC Future of Advertising Event, PSFK Labs will explore leading marketing strategies from best-in-class companies

Advertising july 6, 2016

How Advertisers Can Amplify Impact Through Context

New report from PSFK Labs explores how advertisers can increase relevance by harnessing micro-moments and personal preference

Education june 22, 2016

Nike’s Mental Training Tool Improves On-Field Performance

Soccer players worldwide can use the app to alter their habits and elevate their game

[Insight] Fitness has transformed from a lifestyle to a cult, says Wired
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