A PSFK Report On
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IDEAS FOR INNOVATION
Fitness & Sport
AR / VR
Real-World Rewards For Better Fitness [Future Of Health]
27 february 2014
Financial, social and emotional perks are motivating people to make better health choices.
A Golden Touch Turns Nike’s FuelBand Into Jewelry [Pics]
4 december 2013
The sports brand came out with a gold-plated edition that merges fitness and style.
PSFK’s Top Five Stories Of The Week
8 september 2013
Facebook flavored ice cream and an Instagram hotel. We review the best in design, culture, art, fashion.
Nike Remaps The London Tube Based On FuelBand Points
2 september 2013
The sportswear giant finds yet another way to push fitness levels.
Sophie Maxwell: Why People Are Looking For Brands That Will Help Them Thrive
26 may 2013
We are looking to optimize our bodies - and for a new generation of high performance business behavior to help us to do so.
Macala Wright: Why Brands Are Making The Case For APIs
12 may 2013
In 2013, the fastest growing technological trend, alongside crowdsourcing and 3D printing, is using the DIY ethos to design better products and services.
Nike Helps People Share Photos Of Their Workout
26 april 2013
FuelBand users can now take snaps while they're on their run in the park and share them with friends on Facebook.
PSFK Picks: Top Five Health Innovations Of The Week
24 march 2013
Gamers help neuroscientists map the brain and a vibrating shoe guides the blind: the most innovative stories from the world of wellness.
Touchscreen T-Shirts Only A Few Years Away
15 february 2013
Under Armour is transitioning towards performance tracking, with their sights set on fabrics that display stats themselves.
Device Sets Fitness Goals For Kids To Earn TV Time
15 january 2013
The ibitz fitness tracker logs kid’s physical activity, allowing them to gain access to media time by being more active.
10 Most Innovative Viral Video Ads Of 2012
12 december 2012
Check out some of the best and most compelling advertisements this year.
NY Times: Nike Fuelband Doesn’t Work Very Well [Headlines]
31 july 2012
The digital exercise monitor gets a less than perfect score with the New York Times.
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