http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 20:15:17 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/12/app-turns-any-outdoor-activity-into-a-competitive-race.html Mon, 12 Dec 2011 17:10:07 +0000 PSFK discussed the Future of Gaming with the founder of Explorence, a start-up that develops mobile games which turn outdoor recreational activities into real life video games.]]> http://www.psfk.com/2011/11/psfk-picks-top-five-apps-of-the-week-4.html Tue, 01 Nov 2011 17:15:05 +0000 A roundup of the latest, most fascinating apps we've learned about this past week.]]> http://www.psfk.com/2010/08/future-of-health-gaming-for-health.html Mon, 02 Aug 2010 17:30:41 +0000 In an effort to motivate individuals to make smarter decisions about their health, services are being developed that provide incentives alongside activities such as fitness, diet and disease management, providing positive feedback for healthy behaviors.]]> http://www.psfk.com/2010/05/cpbs-winston-binch-on-productizing-marketing.html Tue, 04 May 2010 15:58:33 +0000 Winston Binch, head of interactive production, strategy and business development at Crispin Porter + Bogusky talks about creating useful marketing products.]]> http://www.psfk.com/2009/06/marathon-training-to-a-tailored-mix.html Mon, 22 Jun 2009 14:33:22 +0000 Running and technology have been on a collision course since Nike introduced their Plus training products.  Now, creating playlists for your workout is simple.  iTunes offers training mixes hosted by runners like Kara Goucher or even artists like De La Soul.  However, it’s also simple to create your own mix to your pace with some simple (and free) tools. A new website called Hella Sound will create custom music for your running speed, but if you prefer to use your favorite tunes, try these programs.  The first stop is to find your ideal pace by learning the stride BPM (beatsRead more...]]> http://www.psfk.com/2009/04/de-la-soul-tie-up-with-nike-for-an-itunes-special.html Mon, 27 Apr 2009 20:38:29 +0000 Record labels don’t always have a smooth relationship with music artists. If a band chooses to release their music using alternative means, one of the most common assumptions is a) that their music wasn’t good enough to get them signed by a label or b) that they were difficult for labels to get along with. For established 20-year music veterans De La Soul, neither was the case. Releasing on iTunes tomorrow, De La Soul has partnered with Nike to bring us the “Are You in?: Nike+ Original Run,” 44-minute workout LP. This marks the return of the hip-hop trio to theRead more...]]>