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	<title>PSFK &#187; nike</title>
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	<link>http://www.psfk.com</link>
	<description>Ideas &#38; Trends</description>
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		<title>Nike Uses Cinematic Narrative to Launch M6</title>
		<link>http://www.psfk.com/2009/11/nike-uses-cinematic-narrative-to-launch-m6.html</link>
		<comments>http://www.psfk.com/2009/11/nike-uses-cinematic-narrative-to-launch-m6.html#comments</comments>
		<pubDate>Fri, 06 Nov 2009 21:36:25 +0000</pubDate>
		<dc:creator>Kyle Studstill</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Jordan]]></category>
		<category><![CDATA[M6 line]]></category>
		<category><![CDATA[narrative]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[Nike M6]]></category>
		<category><![CDATA[story]]></category>
		<category><![CDATA[storytelling]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=51601</guid>
		<description><![CDATA[In an excellent example of brand narrative, the release of the M6 line from Nike/Jordan is accompanied by the launch of an interactive site full of behind-the-scenes storytelling content as told by the shoe's designers.]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/11/nike-uses-cinematic-narrative-to-launch-m6.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Todd Selby For Nike 6.0</title>
		<link>http://www.psfk.com/2009/10/todd-selby-for-nike-6-0.html</link>
		<comments>http://www.psfk.com/2009/10/todd-selby-for-nike-6-0.html#comments</comments>
		<pubDate>Wed, 28 Oct 2009 16:30:24 +0000</pubDate>
		<dc:creator>Anjali Ramachandran</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Sports & Fitness]]></category>
		<category><![CDATA[Youth]]></category>
		<category><![CDATA[ben horan]]></category>
		<category><![CDATA[garrett reynolds]]></category>
		<category><![CDATA[james stewart]]></category>
		<category><![CDATA[mason aquirre]]></category>
		<category><![CDATA[michel bourez]]></category>
		<category><![CDATA[nigel sylvester]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[selby]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=50666</guid>
		<description><![CDATA[Well-known to fashionistas the world over, photographer and artist Todd Selby recently embarked on an interesting project with Nike for their Fall/Winter '09 Apparel campaign.]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/10/todd-selby-for-nike-6-0.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>George Parker: And the Host of the 2016 Olympiad Is… Corporate America!</title>
		<link>http://www.psfk.com/2009/10/george-parker-and-the-host-of-the-2016-olympiad-is%e2%80%a6-corporate-america.html</link>
		<comments>http://www.psfk.com/2009/10/george-parker-and-the-host-of-the-2016-olympiad-is%e2%80%a6-corporate-america.html#comments</comments>
		<pubDate>Wed, 07 Oct 2009 15:01:45 +0000</pubDate>
		<dc:creator>George Parker</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Sports & Fitness]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[aig]]></category>
		<category><![CDATA[George Parker]]></category>
		<category><![CDATA[manchester united]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[xerox]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=49171</guid>
		<description><![CDATA[George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/10/george-parker-and-the-host-of-the-2016-olympiad-is%e2%80%a6-corporate-america.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Gill Linton: Does the Fashion Industry Know What a Brand Strategy Is?</title>
		<link>http://www.psfk.com/2009/09/does-the-fashion-industry-know-what-a-brand-strategy-is.html</link>
		<comments>http://www.psfk.com/2009/09/does-the-fashion-industry-know-what-a-brand-strategy-is.html#comments</comments>
		<pubDate>Mon, 21 Sep 2009 16:41:26 +0000</pubDate>
		<dc:creator>Gill Linton</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Kenneth Cole]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[target]]></category>
		<category><![CDATA[Thom Browne]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=47581</guid>
		<description><![CDATA[For all the talk about timeless style and designs, the fashion industry can't help but chase the latest trend. There are those who genuinely create them and those who shamefully knock them off, but when it comes to marketing, they're equally stuck in a rut. ]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/09/does-the-fashion-industry-know-what-a-brand-strategy-is.html/feed</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>A Look At This Year&#8217;s Back-To-School Campaigns</title>
		<link>http://www.psfk.com/2009/09/a-look-at-this-years-back-to-school-campaigns.html</link>
		<comments>http://www.psfk.com/2009/09/a-look-at-this-years-back-to-school-campaigns.html#comments</comments>
		<pubDate>Mon, 14 Sep 2009 16:37:46 +0000</pubDate>
		<dc:creator>Anjali Ramachandran</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[Youth]]></category>
		<category><![CDATA[back-to-school]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[j c penney]]></category>
		<category><![CDATA[Kmart]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[nike id]]></category>
		<category><![CDATA[Staples]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=46653</guid>
		<description><![CDATA[As kids in the US head back to school to start the new academic year, Ypulse has a nice summary of back-to-school marketing campaigns that worked.]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/09/a-look-at-this-years-back-to-school-campaigns.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nike&#8217;s Recycled Cardboard Packaging Design</title>
		<link>http://www.psfk.com/2009/08/nikes-recycled-cardboard-packaging-design.html</link>
		<comments>http://www.psfk.com/2009/08/nikes-recycled-cardboard-packaging-design.html#comments</comments>
		<pubDate>Fri, 21 Aug 2009 15:01:06 +0000</pubDate>
		<dc:creator>Nicko Margolies</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Sports & Fitness]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[Asia]]></category>
		<category><![CDATA[beijing]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[packaging design]]></category>
		<category><![CDATA[recycled cardboard]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=43677</guid>
		<description><![CDATA[
At the 2008 Nike exhibition in Beijing, the sports retail giant utilized a unique packaging design, hoping to reflect their goals of sustainability and lightness.  The recycled cardboard packaging was designed by Zack Klauck and Emile Molie from 2&#215;4, Inc.  The multidisciplinary design studio produced an exhibit that chronicled the four decades of Nike&#8217;s pursuit of new materials and technology.
The bags themselves are a mesh wrap of cardboard that are designed to hold a shirt and a windbreaker or a pair of shoes.  The sizes are written by hand and special attention is paid to the amount of materials involved [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/08/nikes-recycled-cardboard-packaging-design.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Nike, Best Buy Sharing Green Product Innovation</title>
		<link>http://www.psfk.com/2009/07/nike-best-buy-sharing-green-product-innovation.html</link>
		<comments>http://www.psfk.com/2009/07/nike-best-buy-sharing-green-product-innovation.html#comments</comments>
		<pubDate>Thu, 30 Jul 2009 15:13:24 +0000</pubDate>
		<dc:creator>Scott Lachut</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Global Community]]></category>
		<category><![CDATA[Science]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[Best Buy]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[Creative Commons]]></category>
		<category><![CDATA[Green Technology]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[Open Innovation]]></category>
		<category><![CDATA[Sustainability]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=40243</guid>
		<description><![CDATA[
Image Credit: Getty Images, Ibrahim Iujaz Hafiz/Flickr
GreenXchange is a collaboration between Nike, Best Buy and the Creative Commons to create an open innovation platform that promotes the creation and adoption of processes and technologies in the areas of green design and sustainability. GreenXchange wants to engage individuals from across a variety of disciplines, from manufacturers and distributors to academics and stakeholders, in an effort to develop practices and strategies that are relevant not only to the business world, but could potentially have implications for institutions and communities as well.
Beyond the environmental aspect, this project is important because it shows a [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/07/nike-best-buy-sharing-green-product-innovation.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Nike Tiempo: All Black Shoe Glows White When Illuminated</title>
		<link>http://www.psfk.com/2009/07/nike-tiempo-all-black-shoe-glows-white-when-illuminated.html</link>
		<comments>http://www.psfk.com/2009/07/nike-tiempo-all-black-shoe-glows-white-when-illuminated.html#comments</comments>
		<pubDate>Mon, 27 Jul 2009 15:27:18 +0000</pubDate>
		<dc:creator>Laura Feinstein</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Sports & Fitness]]></category>
		<category><![CDATA[bicycles]]></category>
		<category><![CDATA[livestrong]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[Nike City Tempo]]></category>
		<category><![CDATA[Yorgo Tloupas]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=39617</guid>
		<description><![CDATA[

Don&#8217;t let your eyes deceive you: those aren&#8217;t two separate pairs of shoes. Rather, they are one very special collaboration between cyclist and Creative Director of Intersection Magazine, Yorgo Tloupas and Nike as part of the City Tempo/CTRS/Livestrong collection, in which 8 cyclists from 8 different cities choose a colorway for the Nike City Tiempo shoe. The shoes, which are all black under natural light, but when exposed to car headlight or the flash of a camera becomes white with a black swoosh. This design is not just interesting from a design perspective but is also very useful for those [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/07/nike-tiempo-all-black-shoe-glows-white-when-illuminated.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Nike Pays Tribute to Jones Beach</title>
		<link>http://www.psfk.com/2009/06/nike-pays-tribute-to-jones-beach.html</link>
		<comments>http://www.psfk.com/2009/06/nike-pays-tribute-to-jones-beach.html#comments</comments>
		<pubDate>Tue, 30 Jun 2009 16:49:29 +0000</pubDate>
		<dc:creator>Laura Feinstein</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Sports & Fitness]]></category>
		<category><![CDATA[Long Island]]></category>
		<category><![CDATA[nike]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=36947</guid>
		<description><![CDATA[
To those who have ever spent the long summer months in the Northeast, the name Jones Beach brings to mind packed summer concerts, tourist jammed beaches, and the distinct smell of copper tone. However, the folks at Nike have a soft spot in their heart for that stretch of sand on southern Long Island and are releasing a pair of limited edition &#8220;Jones Beach&#8221; Airforce 1 premium Quickstrikes. The kicks feature a grey color scheme with a printed design on the back, and along the heels are the coordinates of Jones Beach. Other special touches include a &#8220;Strong Island&#8221; sole [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/06/nike-pays-tribute-to-jones-beach.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Marathon Training to a Tailored Mix</title>
		<link>http://www.psfk.com/2009/06/marathon-training-to-a-tailored-mix.html</link>
		<comments>http://www.psfk.com/2009/06/marathon-training-to-a-tailored-mix.html#comments</comments>
		<pubDate>Mon, 22 Jun 2009 14:33:22 +0000</pubDate>
		<dc:creator>Nicko Margolies</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Health & Beauty]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Sports & Fitness]]></category>
		<category><![CDATA[Transport & Travel]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[BPM software]]></category>
		<category><![CDATA[GadgetWise]]></category>
		<category><![CDATA[marathon]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[nike plus]]></category>
		<category><![CDATA[running]]></category>
		<category><![CDATA[training]]></category>
		<category><![CDATA[US]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=36271</guid>
		<description><![CDATA[Running and technology have been on a collision course since Nike introduced their Plus training products.  Now, creating playlists for your workout is simple.  iTunes offers training mixes hosted by runners like Kara Goucher or even artists like De La Soul.  However, it&#8217;s also simple to create your own mix to your pace with some simple (and free) tools.
A new website called Hella Sound will create custom music for your running speed, but if you prefer to use your favorite tunes, try these programs.  The first stop is to find your ideal pace by learning the stride BPM (beats per [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/06/marathon-training-to-a-tailored-mix.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Movimento Canarinho</title>
		<link>http://www.psfk.com/2009/06/movimento-canarinho.html</link>
		<comments>http://www.psfk.com/2009/06/movimento-canarinho.html#comments</comments>
		<pubDate>Mon, 15 Jun 2009 14:56:22 +0000</pubDate>
		<dc:creator>Lourenço Bustani</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Sports & Fitness]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[canarinho]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[Radio]]></category>
		<category><![CDATA[soccer]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=35689</guid>
		<description><![CDATA[

Switzerland: 1954. The now iconic yellow jersey of the Brazilian soccer team makes its debut in a major competition, the World Cup. As the Brazilian team enters the field all dressed in yellow, the radio broadcaster Geraldo José de Almeida spontaneously creates the nickname that would characterize the team from that day on: Canarinho (“Little Canary”), a yellow bird very common in Brazil.
Inspired by Brazilian street art and street soccer, Movimento Canarinho is Nike’s first campaign to be developed 100% in (and for) Brazil. The initiative attempts to rescue the Canarinho sprit: the spirit of those who know they must [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/06/movimento-canarinho.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Competition Changes the Game &#8211; Games in Everyday Life</title>
		<link>http://www.psfk.com/2009/05/competition-changes-the-game-games-in-everyday-life.html</link>
		<comments>http://www.psfk.com/2009/05/competition-changes-the-game-games-in-everyday-life.html#comments</comments>
		<pubDate>Tue, 26 May 2009 17:27:32 +0000</pubDate>
		<dc:creator>Ruben Sun</dc:creator>
				<category><![CDATA[Gaming & Social Networks]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[hypermiling]]></category>
		<category><![CDATA[life as a game]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[Short Post]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=33995</guid>
		<description><![CDATA[Clive Thompson at Wired reports on how the competitive nature of games can be injected into everyday mundane tasks making them more fun and more interesting. You are probably already familiar with the way Nike Plus injects game-like qualities into your everyday cardiovascular workout, but Thompson highlights some other examples including; digital gas mileage readouts in hybrid cars being used for hypermiling games, Dennis Crowley’s pub-crawling based Foursquare, and, get this &#8211; a “game” built into corporate email aiming to reward a reduction in email volume.
Every employee is given virtual tokens — say, 100 a week, — that they can [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/05/competition-changes-the-game-games-in-everyday-life.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>De La Soul Tie Up With Nike For An iTunes Special</title>
		<link>http://www.psfk.com/2009/04/de-la-soul-tie-up-with-nike-for-an-itunes-special.html</link>
		<comments>http://www.psfk.com/2009/04/de-la-soul-tie-up-with-nike-for-an-itunes-special.html#comments</comments>
		<pubDate>Mon, 27 Apr 2009 20:38:29 +0000</pubDate>
		<dc:creator>Anjali Ramachandran</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[de la soul]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[nike plus]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=32187</guid>
		<description><![CDATA[
Record labels don’t always have a smooth relationship with music artists. If a band chooses to release their music using alternative means, one of the most common assumptions is a) that their music wasn’t good enough to get them signed by a label or b) that they were difficult for labels to get along with. For established 20-year music veterans De La Soul, neither was the case. Releasing on iTunes tomorrow, De La Soul has partnered with Nike to bring us the &#8220;Are You in?: Nike+ Original Run,&#8221; 44-minute workout LP. This marks the return of the hip-hop trio to the [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/04/de-la-soul-tie-up-with-nike-for-an-itunes-special.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>James Jarvis x Nike Animation</title>
		<link>http://www.psfk.com/2009/04/james-jarvis-x-nike-animation.html</link>
		<comments>http://www.psfk.com/2009/04/james-jarvis-x-nike-animation.html#comments</comments>
		<pubDate>Fri, 24 Apr 2009 14:33:04 +0000</pubDate>
		<dc:creator>Sean Leow</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Sports & Fitness]]></category>
		<category><![CDATA[animation]]></category>
		<category><![CDATA[james jarvis]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[running]]></category>
		<category><![CDATA[Short Post]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=32050</guid>
		<description><![CDATA[
Wooster Collective points us to a great animation made by James Jarvis for Nike. Wooster&#8217;s title says it all: &#8220;Sometimes Brands and Artists Get It Right&#8230; This Is One Of Those Times.&#8221;  Jarvis&#8217; take on the collaboration:
I had become interested in the idea of characters that were less referential and more iconic and abstract. I particularly wanted to do something with a potato-headed stick-man that I had been drawing at that time.
The film was inspired by certain personal experiences in running – a favourite run over Blanchland moor in Northumberland, being attacked by a crow in Singapore – and also [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/04/james-jarvis-x-nike-animation.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Everyware and Personal Informatics</title>
		<link>http://www.psfk.com/2009/04/everyware-coming-to-a-gadget-near-you.html</link>
		<comments>http://www.psfk.com/2009/04/everyware-coming-to-a-gadget-near-you.html#comments</comments>
		<pubDate>Thu, 23 Apr 2009 20:46:59 +0000</pubDate>
		<dc:creator>Paula Cizek</dc:creator>
				<category><![CDATA[Electronics & Gadgets]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Everyware]]></category>
		<category><![CDATA[feedback]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[personal informatics]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=32011</guid>
		<description><![CDATA[
Johnny Holland Magazine features an interesting discussion surrounding the development of everyware: technology that&#8217;s built into everyday objects to provide personal feedback. These &#8220;personal informatics&#8221; are already tracking people&#8217;s daily activities and allowing them to modify their behavior based on their trends. Take, for instance, the popular Nike+ system. By putting a small computer chip in your running shoes and synching it to your iPod, you can track your run, monitor your progress, and perhaps most importantly, connect with a community of runners. And in times of recession, people start looking for ways to save wherever they can, which may [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/04/everyware-coming-to-a-gadget-near-you.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The Air Stab &#8211; An Unfortunate Name For Nike?</title>
		<link>http://www.psfk.com/2009/04/the-air-stab-an-unfortunate-name-for-nike.html</link>
		<comments>http://www.psfk.com/2009/04/the-air-stab-an-unfortunate-name-for-nike.html#comments</comments>
		<pubDate>Wed, 15 Apr 2009 14:25:31 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[nike]]></category>

		<guid isPermaLink="false">http://www.psfk.com/2009/04/the-air-stab-an-unfortunate-name-for-nike.html</guid>
		<description><![CDATA[
The name of this new Nike ID product reminds me of a comment I made on this site a while back about an observation about sneaker trends in the UK. There it seemed like everyone was wearing no-brand sneakers (or at least brands that weren&#8217;t showy) and that you worried that the only people wearing a colorful pair of sneakers were the kinds who you worried might stab you.
Nike Stab


By Piers Fawkes &#124; ©  PSFK, 2009. &#124;
Article Link &#124;
Comments &#124; More stories in: Fashion and Fashion, nike 


	]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/04/the-air-stab-an-unfortunate-name-for-nike.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Nike Liberty Dunks</title>
		<link>http://www.psfk.com/2009/04/nike-liberty-dunks.html</link>
		<comments>http://www.psfk.com/2009/04/nike-liberty-dunks.html#comments</comments>
		<pubDate>Mon, 13 Apr 2009 11:29:33 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[blazers]]></category>
		<category><![CDATA[dunks]]></category>
		<category><![CDATA[nike]]></category>

		<guid isPermaLink="false">http://www.psfk.com/2009/04/nike-liberty-dunks.html</guid>
		<description><![CDATA[
Dover Street Market are carrying a new collaboration between Nike and Liberty &#8211; the store founded in 1875 known. The new women&#8217;s Dunk and Blazers borrow from Liberty&#8217;s renowned floral prints.


Available online: Dover Street Market


By Piers Fawkes &#124; ©  PSFK, 2009. &#124;
Article Link &#124;
Comments  &#124; More stories in: Fashion and blazers, dunks, Fashion, nike 


	]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>MEDIA ARTS MONDAYS:  The Spontaneity Strategy</title>
		<link>http://www.psfk.com/2009/03/media-arts-mondays-the-spontaneity-strategy.html</link>
		<comments>http://www.psfk.com/2009/03/media-arts-mondays-the-spontaneity-strategy.html#comments</comments>
		<pubDate>Tue, 17 Mar 2009 22:39:46 +0000</pubDate>
		<dc:creator>Frank Striefler and Erik Hanson (TBWA\Media Arts Lab)</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Crest]]></category>
		<category><![CDATA[ikea]]></category>
		<category><![CDATA[Media Arts Mondays]]></category>
		<category><![CDATA[nike]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=28846</guid>
		<description><![CDATA[
In today’s dynamic media landscape, people are living their lives at the speed of real time. News is expected to be up to the second, friends keep up with each others’ lives online, step by step and hour by hour, and the latest and greatest can change every time you “refresh the page.” It has created a culture where there is a lot of cache in knowing and being part of what’s current, and anything slightly out-of-date can feel awkwardly out of synch. And it’s not just newsrooms and networking sites that need to keep up; it’s an expectation that [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/03/media-arts-mondays-the-spontaneity-strategy.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>World&#8217;s Most Admired Companies</title>
		<link>http://www.psfk.com/2009/03/worlds-most-admired-companies.html</link>
		<comments>http://www.psfk.com/2009/03/worlds-most-admired-companies.html#comments</comments>
		<pubDate>Fri, 06 Mar 2009 18:28:14 +0000</pubDate>
		<dc:creator>Paula Cizek</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Finance & Money]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[Bank of America]]></category>
		<category><![CDATA[Fortune]]></category>
		<category><![CDATA[Goldman Sachs]]></category>
		<category><![CDATA[most admired]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[top 50]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=27798</guid>
		<description><![CDATA[
Fortune Magazine has released its survey of the top 50 most admired companies in the world. Their top 10:
1  	Apple
2 	Berkshire Hathaway
3 	Toyota Motor
4 	Google
5 	Johnson &#38; Johnson
6 	Procter &#38; Gamble
7* 	FedEx
7* 	Southwest Airlines
9 	General Electric
10 	Microsoft
For such a global subject, though, there seem to be a large American bias. It does raise interesting questions about what it means to be admired. Some companies (Apple, Nike) are expected; others (Bank of America, Goldman Sachs) are bound to raise a few eyebrows given the current economic situation. What qualities do you admire in companies?


By Paula Cizek &#124; ©  PSFK, [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Nike&#8217;s Modular &#8216;Raise Your Game&#8217; Store</title>
		<link>http://www.psfk.com/2009/02/nikes-modular-raise-your-game-store.html</link>
		<comments>http://www.psfk.com/2009/02/nikes-modular-raise-your-game-store.html#comments</comments>
		<pubDate>Tue, 24 Feb 2009 14:39:13 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[wilson brothers]]></category>

		<guid isPermaLink="false">http://www.psfk.com/2009/02/nikes-modular-raise-your-game-store.html</guid>
		<description><![CDATA[
After applying their talents to the Nike 1948 pop-up store in Shoreditch, East London, the sportswear brand asked Oscar and Ben Wilson to redesign the same space just a few months later. The new space has a rubber Nike Grind floor made from approximately 15,000 recycled sneakers and modular furniture that can adapt for different uses of the space.

The Wilson Brothers also have a &#8217;shopfit&#8217; video they posted to Flickr:

There&#8217;s some nice insight about the place on their blog too:
Starting at the bottom: the new floor covering is Nike GRIND, a 100% recycled rubber sport surface. 10% (minimum) of the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
