http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 12:30:47 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/02/mobile-phone-game-marketing-ideas.html Tue, 14 Feb 2012 18:26:01 +0000 Marketers are combining location-based data with augmented reality to create interactive games that take place over distances. ]]> http://www.psfk.com/2012/02/nike-waterless-dyeing.html Tue, 14 Feb 2012 12:00:38 +0000 The sportswear brand teams with Dutch company, DyeCoo, to try to reduce pollution. ]]> http://www.psfk.com/2012/02/nike-prosthetics-shoe.html Wed, 08 Feb 2012 14:00:49 +0000 The sportswear company provides users with increased stability and a normalized stride length.]]> http://www.psfk.com/2012/02/nike-south-africa-race.html Fri, 03 Feb 2012 13:00:24 +0000 10km race lets participants pay homage to the country's tumultuous history.]]> http://www.psfk.com/2012/01/ed-cotton-nike-fuel.html Fri, 20 Jan 2012 18:22:00 +0000 Thanks to key marketing and branding insights from Apple over the years, we know that what's hip can also be mainstream. ]]> http://www.psfk.com/2012/01/track-your-activity-with-the-nike-fuelband.html Fri, 20 Jan 2012 14:15:21 +0000 New monitoring bracelet turns your moves into NikeFuel to help you set and achieve you fitness goals.]]> http://www.psfk.com/2012/01/nike-interactive-video.html Thu, 19 Jan 2012 16:51:05 +0000 'Quick Controls Chaos' allows you to interact with a live-action basketball game, but is there too much stimulation in the ad to process?]]> http://www.psfk.com/2012/01/nike-private-basketball-court.html Thu, 19 Jan 2012 14:00:31 +0000 Refurbished gym in New York's Lower East Side offers a complete sporting experience for exclusive members. ]]> http://www.psfk.com/2012/01/nike-indonesian-overtime-headlines.html Fri, 13 Jan 2012 10:00:05 +0000 Major sportswear and equipment supplier to compensate Southeast Asian workers for their extra hours ]]> http://www.psfk.com/2012/01/nike-make-it-count-twitter.html Mon, 09 Jan 2012 15:46:00 +0000 Sports giant Nike launches their 'Make it Count' campaign to help everyone keep their resolutions for 2012 by providing a network of support. ]]> http://www.psfk.com/2011/12/psfk-picks-the-top-gifts-of-2011.html Tue, 20 Dec 2011 18:29:16 +0000 Scrounging for some last minute gift ideas? Here's a list of PSFK-certified gifts that are sure to make a splash once unwrapped.]]> http://www.psfk.com/2011/12/nike-hosts-high-tech-treasure-hunt-in-vienna-video.html Wed, 14 Dec 2011 13:30:05 +0000 For "Catch the Flash", participants had to track runners and photograph them.]]> http://www.psfk.com/2011/12/nike%e2%80%99s-better-world-campaign-requires-better-marketing-headlines.html Thu, 08 Dec 2011 22:07:07 +0000 The athletics brand needs to update their advertising campaigns so that people know more about their sustainable projects.]]> http://www.psfk.com/2011/12/nike-urges-fans-to-fight-winter-with-interactive-game-and-win-daily-prizes.html Tue, 06 Dec 2011 17:00:33 +0000 The sportswear brand launched an interactive gaming campaign to promote its cold-weather performance apparel. Players can win Nike Fight-Back Pack and be entered to meet Nike's athletes.]]> http://www.psfk.com/2011/12/nike-wants-you-to-fight-winter-with-interactive-mini-games.html Tue, 06 Dec 2011 15:30:20 +0000 Winter's Angry campaign invites you to battle it out with extreme weather conditions, ]]> http://www.psfk.com/2011/12/product-red-roundup-how-to-give-more-during-the-holidays.html Tue, 06 Dec 2011 14:30:56 +0000 Starbucks, Gap, Nike and The Killers help raise funds for aids research with limited edition items.]]> http://www.psfk.com/2011/12/nike-creates-jacket-based-on-swedish-soccer-players-tattoos.html Fri, 02 Dec 2011 12:30:11 +0000 The sports manufacturer pays tribute to the Zlatan Ibrahimovic's fame and unique look with the custom piece.]]> http://www.psfk.com/2011/11/triple-pundit-nike%e2%80%99s-three-tips-for-taking-sustainability-to-scale.html Tue, 22 Nov 2011 12:10:31 +0000 Time is running out to convince mainstream businesses of the value of corporate social responsibility.]]> http://www.psfk.com/2011/11/nike-wants-to-make-jogging-cool-in-china.html Thu, 03 Nov 2011 12:09:05 +0000 Global sports brand aims to change local perceptions about running with its advertising campaign. ]]> http://www.psfk.com/2011/10/nike-x-hurley-team-up-with-the-otis-college-of-art-and-design.html Thu, 27 Oct 2011 18:33:02 +0000 “Considered" is the art & fashion-focused exhibit showcasing the works created through the tri-brand mentorship program. ]]> http://www.psfk.com/2011/10/is-nike-runnings-woman-independent-or-depressed.html Thu, 27 Oct 2011 15:38:19 +0000 Is she really that self-focused or just sad?]]> http://www.psfk.com/2011/10/explosive-water-projections-celebrate-the-launch-of-the-jordan-melo-m8-video.html Thu, 27 Oct 2011 11:57:29 +0000 Wieden + Kennedy introduce the new sneakers with a three-storey-tall image of Carmelo Anthony.]]> http://www.psfk.com/2011/10/need-to-know-10-must-read-posts-of-the-week-vol-12.html Sat, 15 Oct 2011 16:25:42 +0000 A Bing Initiative: A weekly round-up of the top ten most popular posts on PSFK--from culture to technology, art to business, this list has it all.]]> http://www.psfk.com/2011/10/nike-uses-high-tech-methods-to-recreate-iconic-sneakers-pics.html Sat, 15 Oct 2011 16:06:41 +0000 Prominent shoe brand releases Vac Tech Air Force, Dunks, and Air Max 90s that are constructed using vacuum compression rather than threads. ]]> http://www.psfk.com/2011/10/live-from-psfk-conference-san-francisco-nick-barham-and-dan-hon-of-wieden-kennedy.html Fri, 07 Oct 2011 18:41:23 +0000 Global Director of W+K Tomorrow and Global Interactive Creative Director for Nike at W+K discuss their strategy as a creative business and how to break through traditional methods of strategizing. ]]> http://www.psfk.com/2011/10/nike-x-undercover-running-monks-film-video.html Wed, 05 Oct 2011 11:36:59 +0000 Companion piece launches the sports brands new running collaboration with Jun Takahashi.]]> http://www.psfk.com/2011/10/nike-dog-sculptures-created-from-sneakers-pics.html Tue, 04 Oct 2011 11:31:52 +0000 Vinti Andrews deconstructs shoes and transforms them into unique canine artworks.]]> http://www.psfk.com/2011/09/nikes-venture-capital-fund-to-back-green-startups.html Fri, 30 Sep 2011 11:24:26 +0000 The sportswear brand shows its commitment to innovation and sustainability by helping up-and-coming businesses.]]> http://www.psfk.com/2011/09/the-full-story-of-the-nike-mag-video.html Tue, 20 Sep 2011 13:57:00 +0000 A new short film gives some backstory on the creation of the futuristic shoe and its association with Back to the Future.]]> http://www.psfk.com/2011/09/need-to-know-10-must-read-posts-of-the-week-vol-8.html Sat, 17 Sep 2011 16:45:41 +0000 A Bing Initiative: A weekly round-up of the top ten most popular posts on PSFK--from culture to technology, art to business this list has it all.]]>