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Technology june 22, 2016

Nike’s Mental Training Tool Improves On-Field Performance

Soccer players worldwide can use the app to alter their habits and elevate their game

Sustainability june 14, 2016

Nike’s Sustainable Push Sees Play Environments Made From Rubbish

Your footwear and sports courts could be made from plastic bottles and ground-up shoes

[Inspiration] Tokyo nike+ run club offers customization and personalized training in a futuristic setting
Fashion may 31, 2016

Nike’s Soccer Collection Fuses Advanced Materials And Dark Fashion

Sportswear company has added a touch of dark glamour to their existing sports collection

Technology may 17, 2016

This Microclimate Chair Could Give Athletes A Performance Advantage

Nike ergonomic chair uses thermoelectric pads to help athletes adjust to various scenarios

Nike called upon to design different jersey designs for female athletes (Marketing Magazine)
Growth of the women’s sportswear will outpace men’s in 2-4 years, says Under Armour executive (Marketing Magazine)
Fashion april 21, 2016

Find Sustainable Versions Of Your Favorite Classic Sneakers

Ethically-sourced sneakers for a price of a pair of Nikes? Yes, it's possible

Design & Architecture april 18, 2016

Nike’s Nature Of Motion Exhibition Explores Function And Movement

Ten designers create installations out of Nike's high-tech materials

Nike collaborates with type designers for a custom football font (Behance)
Technology april 14, 2016

Nike+ Relaunch Delivers Personalized Coaching

By learning athletes preferences over time, this app delivers targeted training advice

Work april 8, 2016

PSFK is Hiring: Researcher/Strategist Intern (Paid)

Work with companies like Google, IBM, and Nike; PSFK is hiring a Researcher/Strategist Intern

Retail april 8, 2016

Concept Store In Tokyo Stands Out By Staying Underground

A garage turned retail space is an example of how memorable a shopping experience can be

Health april 4, 2016

Transforming Gatorade From A Sports Drink Brand To A Leader In Sports Fuel [PSFK 2016]

Personalized formulas, meal supplements and organic offerings help the brand cater to every athlete


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