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[Inspiration] Tokyo nike+ run club offers customization and personalized training in a futuristic setting
Design may 31, 2016

Nike’s Soccer Collection Fuses Advanced Materials And Dark Fashion

Sportswear company has added a touch of dark glamour to their existing sports collection

Design may 17, 2016

This Microclimate Chair Could Give Athletes A Performance Advantage

Nike ergonomic chair uses thermoelectric pads to help athletes adjust to various scenarios

Nike called upon to design different jersey designs for female athletes (Marketing Magazine)
Growth of the women’s sportswear will outpace men’s in 2-4 years, says Under Armour executive (Marketing Magazine)
Fashion april 21, 2016

Find Sustainable Versions Of Your Favorite Classic Sneakers

Ethically-sourced sneakers for a price of a pair of Nikes? Yes, it's possible

Design april 18, 2016

Nike’s Nature Of Motion Exhibition Explores Function And Movement

Ten designers create installations out of Nike's high-tech materials

Nike collaborates with type designers for a custom football font (Behance)
Technology april 14, 2016

Nike+ Relaunch Delivers Personalized Coaching

By learning athletes preferences over time, this app delivers targeted training advice

Advertising april 8, 2016

PSFK is Hiring: Researcher/Strategist Intern (Paid)

Work with companies like Google, IBM, and Nike; PSFK is hiring a Researcher/Strategist Intern

Retail april 8, 2016

Concept Store In Tokyo Stands Out By Staying Underground

A garage turned retail space is an example of how memorable a shopping experience can be

Health april 4, 2016

Transforming Gatorade From A Sports Drink Brand To A Leader In Sports Fuel [PSFK 2016]

Personalized formulas, meal supplements and organic offerings help the brand cater to every athlete

Advertising march 23, 2016

Personalization Leads Nike’s Retail Game Plan for 2016

The sportswear giant announces product and retail experiences tailored to each consumer

Nike+ App To Relaunch As Online Store Offering Exclusive Product Access (Marketing Mag)
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