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New Nook Lets You Read In The Dark [Headlines]
16 april 2012
The latest edition of the Barnes And Noble e-reader has a touch-screen light that allows you to read without a lamp.
Barnes & Noble eBook Sales Up 39% [Headlines]
23 february 2012
Nook devices create sales of $542m in the three months to the end of January.
Pro-Green Social Gaming Platform Engages Consumers And Brands
23 november 2011
Recyclebank, which promotes environmental responsibility in an interactive forum, is hosting a 'Green Your Seasons' challenge.
All Conde Nast Magazine Heading To The Nook [Headlines]
16 november 2011
The magazine publisher announced plans to release its publications on Barnes & Noble's ereader.
Barnes And Noble Unclear About Who Is The Intended Audience For The Nook [Headlines]
10 november 2011
The e-reader has traditionally been marketed to mothers, but the company was unclear about to who and how it would market the next nook.
Barnes & Nobles Bulks Up Nook Boutiques For Holidays [Headlines]
1 november 2011
The retailer has expanded retail space ahead of the holiday buying rush.
Women Prefer eReaders, Men Want Tablets [Headines]
6 july 2011
A gender difference in terms of digital ownership has emerged: research reveals that women are 52% more likely than men to own an eReader and men are 24% more likely than women to own a Tablet.
Nook Color Gets Apps In New Update
26 april 2011
A new update to the Nook Color makes the reader more like a tablet.
E-books Increase Readership Among Young Adults
10 february 2011
The spike in E-book popularity proves that there may have never been a lagging interest in reading but that children had already moved on past a traditional format.
This Week in Brand Strategy & Advertising
23 july 2010
PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.
Future Of Retail: In-Store Experiences Augmented With Exclusive Content
26 april 2010
Barnes & Noble is offering exclusive content and free in-store reading to Nook owners who visit its stores.
Ad Agencies As Product Developers: iPad Case
19 april 2010
In another example of how ad agencies are competing as product developers, Goodby Silverstein & Partners has designed a custom case for Sprint Wi-Fi enabled devices.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
This Arcade-style Gym Makes Us Want To Exercise
How Good Design Can Make You Eat Better
Third-Gen VR Could Rewrite How We Connect 'In Person' And Across Virtual Personas
Digital Nomads Are Embracing 'Pod' Living in this LA Co-Working Space
3D-Printed Cheese Wants To Offer Healthier Alternative To Cheese Lovers
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
The Future of Cars Isn't Just Automated, It's 3D-Printed