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New Nook Lets You Read In The Dark [Headlines]
16 april 2012
The latest edition of the Barnes And Noble e-reader has a touch-screen light that allows you to read without a lamp.
Barnes & Noble eBook Sales Up 39% [Headlines]
23 february 2012
Nook devices create sales of $542m in the three months to the end of January.
Pro-Green Social Gaming Platform Engages Consumers And Brands
23 november 2011
Recyclebank, which promotes environmental responsibility in an interactive forum, is hosting a 'Green Your Seasons' challenge.
All Conde Nast Magazine Heading To The Nook [Headlines]
16 november 2011
The magazine publisher announced plans to release its publications on Barnes & Noble's ereader.
Barnes And Noble Unclear About Who Is The Intended Audience For The Nook [Headlines]
10 november 2011
The e-reader has traditionally been marketed to mothers, but the company was unclear about to who and how it would market the next nook.
Barnes & Nobles Bulks Up Nook Boutiques For Holidays [Headlines]
1 november 2011
The retailer has expanded retail space ahead of the holiday buying rush.
Women Prefer eReaders, Men Want Tablets [Headines]
6 july 2011
A gender difference in terms of digital ownership has emerged: research reveals that women are 52% more likely than men to own an eReader and men are 24% more likely than women to own a Tablet.
Nook Color Gets Apps In New Update
26 april 2011
A new update to the Nook Color makes the reader more like a tablet.
E-books Increase Readership Among Young Adults
10 february 2011
The spike in E-book popularity proves that there may have never been a lagging interest in reading but that children had already moved on past a traditional format.
This Week in Brand Strategy & Advertising
23 july 2010
PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.
Future Of Retail: In-Store Experiences Augmented With Exclusive Content
26 april 2010
Barnes & Noble is offering exclusive content and free in-store reading to Nook owners who visit its stores.
Ad Agencies As Product Developers: iPad Case
19 april 2010
In another example of how ad agencies are competing as product developers, Goodby Silverstein & Partners has designed a custom case for Sprint Wi-Fi enabled devices.
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