http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 12:30:47 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/11/pro-green-social-gaming-platform-engages-consumers-and-brands.html Wed, 23 Nov 2011 12:25:29 +0000 Recyclebank, which promotes environmental responsibility in an interactive forum, is hosting a 'Green Your Seasons' challenge.]]> http://www.psfk.com/2011/11/all-conde-nast-magazine-heading-to-the-nook-headlines.html Wed, 16 Nov 2011 16:53:01 +0000 The magazine publisher announced plans to release its publications on Barnes & Noble's ereader.]]> http://www.psfk.com/2011/11/barnes-and-noble-unclear-about-who-is-the-intended-audience-for-the-nook-headlines.html Thu, 10 Nov 2011 17:48:27 +0000 The e-reader has traditionally been marketed to mothers, but the company was unclear about to who and how it would market the next nook.]]> http://www.psfk.com/2011/11/barnes-nobles-bulks-up-nook-boutiques-for-holidays-headlines.html Tue, 01 Nov 2011 10:15:58 +0000 The retailer has expanded retail space ahead of the holiday buying rush.]]> http://www.psfk.com/2011/07/women-prefer-ereaders-men-want-tablets.html Wed, 06 Jul 2011 13:40:07 +0000 A gender difference in terms of digital ownership has emerged: research reveals that women are 52% more likely than men to own an eReader and men are 24% more likely than women to own a Tablet.]]> http://www.psfk.com/2011/04/nook-color-gets-apps-in-new-update.html Tue, 26 Apr 2011 09:05:39 +0000 A new update to the Nook Color makes the reader more like a tablet. ]]> http://www.psfk.com/2011/02/e-books-increase-readership-among-young-adults.html Thu, 10 Feb 2011 12:52:34 +0000 The spike in E-book popularity proves that there may have never been a lagging interest in reading but that children had already moved on past a traditional format.]]> http://www.psfk.com/2010/07/this-week-in-brand-strategy-advertising-6.html Fri, 23 Jul 2010 16:14:38 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.]]> http://www.psfk.com/2010/04/future-of-retail-in-store-experiences-augmented-with-exclusive-content.html Mon, 26 Apr 2010 18:15:44 +0000 Barnes & Noble is offering exclusive content and free in-store reading to Nook owners who visit its stores.]]> http://www.psfk.com/2010/04/ad-agencies-as-product-developers-ipad-case.html Mon, 19 Apr 2010 07:05:15 +0000 In another example of how ad agencies are competing as product developers, Goodby Silverstein & Partners has designed a custom case for Sprint Wi-Fi enabled devices.]]> http://www.psfk.com/2009/10/library-science-uk-libraries-add-ebooks.html Wed, 28 Oct 2009 15:11:23 +0000 A number of smart libraries in the UK have started to lend ebooks in addition to their normal circulation.]]>