@PSFK » NY Times http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Tue, 14 Feb 2012 18:26:43 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Peep: While You Sleep — Tracking Wellness Scientifically http://www.psfk.com/2011/09/peep-while-you-sleep-tracking-wellness-scientifically.html Thu, 22 Sep 2011 20:07:01 +0000 San-Francisco-CrowdTracking changes in behavior and sleep can lead to increased REM cycles and therefore increased well-being. ]]> Harlem Restaurant Has Bill Clinton, Alicia Keys As Patrons [Headlines] http://www.psfk.com/2011/07/harlem-restaurant-has-bill-clinton-alicia-keys-as-patrons-headlines.html Fri, 15 Jul 2011 00:30:36 +0000 red-roosterRed Rooster, a recently-opened resto, attracts a diverse crowd and is refreshing the image of the neighborhood's culture.]]> Managing The Link Economy To Survive The Content Platform Predators http://www.psfk.com/2011/04/managing-the-link-economy-to-survive-the-content-platform-predators.html Fri, 22 Apr 2011 15:29:17 +0000 link-economyMartin Nisenholtz of the New York times outlines the rationale behind the NY Times Paywall strategy.]]> How Digital Presentations Are Replacing Physical Collections http://www.psfk.com/2011/02/how-digital-presentations-are-replacing-physical-collections.html Thu, 17 Feb 2011 21:00:58 +0000 rob walker-new york times magazine-stuff-websites-objectsNew York Times Magazine's columnist Rob Walker concludes his series with some final thoughts on the objects we collect and how.]]> The Daily Aims For A Media Revolution http://www.psfk.com/2011/02/the-daily-aims-for-a-media-revolution.html Thu, 03 Feb 2011 15:46:26 +0000 The Daily-Rupert Murdoch-NewsCorpRupert Murdoch's iPad application, The Daily, hedges that print newspapers are a relic of the past. ]]> How The NY Times Appears On Temporarily Banned App http://www.psfk.com/2010/06/how-the-ny-times-appears-on-temporarily-banned-app.html Wed, 09 Jun 2010 17:49:24 +0000

A look at what the newspaper made a complaint about.

]]> New York Times Paywall System Will Exclude Bloggers http://www.psfk.com/2010/05/new-york-times-paywall-system-will-exclude-bloggers.html Thu, 27 May 2010 20:47:53 +0000 The New York Times is introducing a pay model for its online news site which has an interesting loophole. ]]> Teenagers Hug More Often, Prove Life Is Indeed Good http://www.psfk.com/2009/05/teenagers-hug-more-often-prove-life-is-indeed-good.html Thu, 28 May 2009 03:43:22 +0000 hugging_nyt_psfkAn article in The New York Times today highlights the increasing tendency of teenagers to greet each other by hugging, to the bewilderment of their parents, who are more accustomed to handshakes. Not just limited to family, good friends, and lovers, hugging has become a standard way to say hi in high school hallways. There are even distinct varieties of hug: There is the basic friend hug, probably the most popular, and the bear hug, of course. But now there is also the bear claw, when a boy embraces a girl awkwardly with his elbows poking out. There is theRead more...]]> New York Times Parody Ad http://www.psfk.com/2009/02/new-york-times-parody-ad.html Fri, 06 Feb 2009 19:10:22 +0000 ny-times.pngThis parody ad comes from the team at 92YTribeca. Nice little viral effort written and Directed by Michael Showalter. Satire always reveals so many social truths.]]> Anti-Energy Drank http://www.psfk.com/2009/01/anti-energy-drank.html Mon, 12 Jan 2009 20:29:26 +0000 drankAt the same time we’re seeing the curtailing of one drink category with a dubious reputation – drinks like Sparks that combine alcohol and caffeine will be discontinued or reformulated –  a new line with similar image issues rises to take its place.  Lead by Drank, a purple-tinged carbonated beverage that combines the natural calming qualities of Melatonin, Valerian Root and Rose Hips, the so-called “relaxation” or “anti-energy drink” category has been born.  Although it contains ingredients most would expect to find in a health food store next to the healing crystals, who it’s being marketed to might surprise you.Read more...]]> NY Times: Front Page Advertising http://www.psfk.com/2009/01/ny-times-front-page-advertising.html Mon, 05 Jan 2009 18:22:15 +0000 2009_01_nytfrontThe NY Times has managed to break its own story, noting that today – Monday, January 5th – marks the first time that the paper will sell significant advertising space on its front page.  The horizontal color ad, consuming 2 1/2 inches of space at the bottom of the page, has been purchased by CBS and marks a growing trend among print newspapers struggling with lower readership and advertising dollars to find new ways to generate revenue in tough economic times. Most major American papers sell front-page display ads, including The Wall Street Journal, USA Today and The Los AngelesRead more...]]> ESPN: The Worldwide Leader in Online Ads http://www.psfk.com/2008/12/espn-the-worldwide-leader-in-online-ads.html Thu, 18 Dec 2008 20:26:38 +0000 espn-betaESPN, the sports media arm of the Walt Disney corporation, has released a beta version of its streamlined site with the fully featured version set to go live on January 5th.  The launch comes at a time when ESPN has witnessed ad sales lagging on its network of television channels due in no small part to the slowing economy. Reducing clutter, particularly on the homepage, became the clear goal with the year long redesign,  a move the company hopes will attract more users in the sought after 18-34 year old male demographic, in turn making the site more appealing toRead more...]]> Selling To Avatars http://www.psfk.com/2006/10/selling_to_avatars.html Mon, 02 Oct 2006 15:28:31 +0000 second lifeIn his weekly Consumed column in the NY Times magazine, Rob Walker has provided a great back-to-basics guide to Second Life - for all you folk who just need a recap - with some insights into how brands (real world and Second Life) can benefit the residents.]]> Fashion Industry Targets The Pre-Tweens http://www.psfk.com/2006/08/fashion_industry_targets_the_pre_tweens.html Thu, 24 Aug 2006 20:59:57 +0000 The NY Times looks at moves to target kids.]]> Craft 2.0 http://www.psfk.com/2006/06/craft_20.html Thu, 08 Jun 2006 16:44:54 +0000 We've been watching the tech-craft movement stirred up by folks like Make Magazine for a while, now the NY Times picks up on the trend in a lengthy article.]]>