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Air Sports Step Forward with Oakley Future Sport Project
2 january 2015
Wearable Experiments teams up with outdoor wear brand to rethink extreme sports
Hovercraft Golf Cart Carries Players Across Any Terrain [Video]
11 july 2013
The BW1 can glide over any surface including sand, grass and water.
The Macallan & Oakley Create An Unbreakable Flask
1 march 2013
‘The Flask’, which is made of steel, carbon fiber and aerospace-grade aluminum, is designed to preserve its contents no matter the situation.
Digital ‘Second Screen’ Ski Goggles
2 november 2012
The Oakley Airwave snow goggles features a heads-up display for info like your location, speed, incoming calls and more.
PSFK Picks: Top Five Apps Of The Week
28 july 2012
A roundup of the latest, most fascinating apps we’ve learned about this past week.
Brands Ask Consumers To Rate And Influence Upcoming Product Lines [Future Of Retail]
21 july 2012
Krush is an online platform that lets companies like Nike and Oakley get feedback about potential new designs.
Oakley Lets Customers Virtually Test Out Sunglasses In Various Conditions [Future Of Retail]
21 july 2012
The OakleyView app helps answer the question, from skiing to skydiving, which of the brand's 18 different lens tints are best for the activity?
Trend: Fit With A Click [Future Of Retail]
21 july 2012
PSFK’s latest Future Of Retail report helps answer how retailers can meet shopper’s demands of “Help Me Choose The Perfect Fit”.
Oakley Plans To Launch Its Own Brand Of AR Glasses
24 april 2012
Eyewear manufacturer has innovative technology to rival Google's 'Project Glass.'
2009 NYC Holiday Window Survey
23 december 2009
PSFK hit the snowy streets of NYC recently to check out all the holiday store windows for 2009. We've collected photos of our favorite artistic, creative, cool, and eye-catching examples for another annual gallery.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
The Top Global Brands Pushing The Boundaries Of Advertising
Hire A Professional To Put The Finishing Touches On Your Instagram Posts
PSFK Speaker To Share How Data Makes Us More Human [PSFK 2016]
Anti-Aging Gin Claims To Keep Drinkers Looking Young
IMAX Enters Cycling For An Out Of This World Experience
How Does Your City's Subway Stack Up To Others?
AI Algorithm Creates Vegan Meat And Dairy Substitutes
Mattress COO To Talk On Creating A Lifestyle Brand Around Sleep [PSFK 2016]
How Wearable Tech Can Be Used for Social Good
Built-In Vehicle Longboard Helps Drivers Explore Urban Areas