http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 15:00:22 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/11/confessions-of-a-mad-man-geek-speak-part-ii.html Tue, 01 Nov 2011 17:50:46 +0000 In his tell-all memoir, author George Parker holds forth about what it's really like to work in the steamy ad world, as popularized by AMC's Mad Men. All it's cracked up to be? Read to find out.]]> http://www.psfk.com/2011/10/kraft-transforms-itself-into-a-creative-powerhouse-headlines.html Mon, 10 Oct 2011 14:57:40 +0000 In an unorthodox move, the food company has started hiring smaller, edgier advertising agencies.]]> http://www.psfk.com/2011/09/psfk-conference-speaker-interview-george-parker.html Fri, 16 Sep 2011 17:18:08 +0000 'Confessions of a Mad Man' author George Parker brings the industry to its knees in his latest memoir and shares a few of his thoughts on how the ad world has changed over the years.]]> http://www.psfk.com/2011/08/confessions-of-a-mad-man-how-i-met-david-ogilvy-twice.html Mon, 08 Aug 2011 16:50:19 +0000 In his tell-all memoir, author George Parker holds forth about what it's really like to work in the steamy ad world, as popularized by AMC's Mad Men. All it's cracked up to be? Read to find out.]]> http://www.psfk.com/2011/07/the-real-world-gets-the-lego-fied-in-a-new-mural-series.html Thu, 28 Jul 2011 15:33:06 +0000 Professional LEGO artist Nicholas Foo's murals transform your surroundings into tiny building block fun.]]> http://www.psfk.com/2011/07/ogilvy-quotations-create-inspirational-murals-pics.html Thu, 14 Jul 2011 21:33:34 +0000 Artist Stephen Powers captures the legendary adman's bold quotes in a stairwell installation.]]> http://www.psfk.com/2011/06/le-club-perrier-gets-hotter-as-more-people-watch-on-youtube-video.html Mon, 13 Jun 2011 11:45:03 +0000 An interactive campaign by Ogilvy Paris uses an evolving YouTube channel to advertise French water brand Perrier.]]> http://www.psfk.com/2011/03/wpps-martin-sorrell-on-social-media-in-large-agencies.html Wed, 30 Mar 2011 14:36:05 +0000 Thomas Crampton, Ogilvy's Director of Digital Influence, interviews WPP's CEO on the integration of social media in "legacy agencies."]]> http://www.psfk.com/2010/07/ibm-makes-new-york-a-smarter-city.html Tue, 06 Jul 2010 10:39:11 +0000 A networked installation at JFK International Airport brings a new campaign to life for travelers.]]> http://www.psfk.com/2009/12/will-there-be-a-branding-bullshit-reaction.html Tue, 01 Dec 2009 21:55:37 +0000 George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.]]> http://www.psfk.com/2009/09/hopenhagen-gives-hope-to-environmentalists-worldwide.html Thu, 17 Sep 2009 19:40:21 +0000 Hopenhagen is a movement that intends to influence UN decision making at the Climate Change Conference that will be held on December 7th in Copenhagen.]]> http://www.psfk.com/2009/03/good-ideas-in-mobile-at-good-ideas-salon-london.html Thu, 19 Mar 2009 16:56:24 +0000 This past January, PSFK held a Good Ideas Salon in London bringing together the most forward-thinking tastemakers, innovators, and experts from around the world to discuss key areas steering innovation and opportunity. For our mobile section, PSFK‘s Piers Fawkes moderated a panel that included Dan Hon (Six To Start), Mike Butcher (TechCrunch UK), Matt Jones (Dopplr) and Jonathan MacDonald (Ogilvy) on how the everpresense of mobile is unveiling new, exciting ways for us to explore, work, and play. The panel laid the groundwork by emphasizing that mobile development is about people, not technology, and the intersection of these two willRead more...]]> http://www.psfk.com/2009/03/ogilvy-mathers-carnival-themed-guangzhou-office.html Mon, 16 Mar 2009 11:02:19 +0000 Looking to revitalize its brand image in Southern China, Ogilvy & Mather relocated their Guangzhou office to the growing artistic fringe of the city and hired M Moser Associates to design an inspiring workplace.  Playing on the theme of “Carnival of Ideas,” the office features various theme park environments, complete with merry-go-round horses and life-sized nutcrackers.  A central, branded staircase connects the marketing department on the ground floor with the creative staff above, aiming for a free flow of creativity within the office. The office has been selected as one of the recipients of China’s Most Successful Design Award 2008,Read more...]]> http://www.psfk.com/2009/01/psfk-good-ideas-salon-london-speaker-jonathan-macdonald.html Thu, 15 Jan 2009 14:56:02 +0000 Jonathan MacDonald, Senior Consultant at Ogilvy, will be joining our “Good Ideas in Mobile” panel at the PSFK Good Ideas Salon London. Along with Matt Jones of Dopplr, Mike Butcher, and Dan Hon of Six to Start, they will discuss what opportunities are developing at the intersection of mobile, location, and the web. First, who are you and what do you do? At Ogilvy, I’m a Senior Consultant to the CEO & Chairman and I’m also structuring the Global mobile strategy. Prior to this, I was a Director of the world’s first purely ad-funded Mobile Network: Blyk. As one ofRead more...]]>