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Old Spice
Arts & Culture august 20, 2013

Hacked Old Spice Deodorant Plays Music When Opened [Video]

11-year-old Quinn Sheeran disassembled and repurposed the electronics from a birthday card to make the deodorant play the 'Rocky' theme.

Technology april 24, 2013

Old Spice Introduces Scratch ‘N Sniff Banner Ads

The men's grooming brand encourages people to 'smell the internet.'

Advertising april 10, 2013

Old Spice Parodies 1980’s TV Jingles In Latest Campaign [Video]

The men's grooming brand shows off its new lineup of bar soaps by paying tribute to old 1980s commercials.

Work march 14, 2013

Old Spice Hires A Wolf As Head Of Marketing

Old Spice switches from a shirtless man to a talking wolf for their latest campaign.

Advertising february 5, 2013

Old Spice Premieres Their Super Bowl Ad Only In Alaska [Video]

Deodorant commercial featuring wolves aired in Juneau before going nationwide

Work february 1, 2013

Diet Coke Celebrates Female Sexuality With Remade 'Hunk' Campaign

The beverage's 'Sparkling Together for 30 Years' campaign celebrates women's desire.

Technology november 23, 2012

Old Spice Creates An 8-Bit Adventure Game To Save The World

To tie in with the Mayan end of the world on December 21st, the brand has created a microsite with a fun game starring retired NBA star Dikembe Mutombo.

Retail october 31, 2012

9 Stories You Need To Know Today

Hurricane Sandy downs HuffPo, Gawker and Buzzfeed, Apple shakes up their executives & Disney buys Lucas film.... Links to start your day with.

Mobile september 4, 2012

This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention this week.

Arts & Culture august 30, 2012

Play Music On Terry Crews' Muscles In Interactive Old Spice Ad

A 'flex' of the pecs, biceps, and abs creates a unique symphony

Retail february 3, 2012

Old Spice Man Crashes Other Product's Commercials [Video]

The brand takes over ads for other Procter & Gamble products Bounce and Charmin.

Advertising january 3, 2012

Old Spice Named The Most Viral Brand Of 2011 [Headlines]

The men's brand is the most-viewed in terms of online video content for the second year running.

Innovation december 8, 2011

Old Spice Guy Returns As MANta Claus To Give Out 7 Billion Gifts

Isaiah Mustafa aka The Man Your Man Could Smell Like aims to shower the world with presents.

Work october 3, 2011

Confessions Of A Mad Man: A Spicy Story

In his tell-all memoir, author George Parker holds forth about what it's really like to work in the steamy ad world, as popularized by AMC's Mad Men. All it's cracked up to be? Read to find out.


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