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Tongue-In-Cheek Ad Supports Gay Rights At The Winter Olympics [Video]
6 february 2014
Canada takes a light-hearted chance at fighting against the homophobia issue in Russia.
Why Selfie Olympics Is The Latest Viral Meme
9 january 2014
In the lead-up to Sochi, people the world over have taken to the Internet to one-up each other with extreme selfies.
Canada’s Winter Olympics Campaign Highlights The Spirit Of The North
6 january 2014
The #WeAreWinter campaign goes in-depth into the Canadian national athletic identity.
Why Athletic Brands Are Turning To Retail Theater In Emerging Markets
17 november 2013
Under Armour houses a panoramic film experience inside a retail outlet to connect with savvy Chinese shoppers.
Former Olympic Building Transformed Into An Otherworldly Waterpark
17 october 2013
The aquatic center built for the 2008 Beijing Olympics has a second life as the Happy Magic Water Cube.
TED Picks The Best Ads Of The Year
10 september 2013
The Ads Worth Spreading Initiative pairs TED speakers and advertising professionals in a competition and report.
Olympic Pool Transforms Twitter Emoticons Into Glowing Light Show [Pics]
27 june 2013
Beijing’s Water Cube portrays real-time painting of China’s mood.
Reinventing Real-Time Communication [Future Of Work]
20 january 2013
PSFK chats with Jeff Beringer the Digital Marketing Innovation VP about new technology tools that are facilitating new kinds of brand conversations.
Coca Cola Vending Machine Takes Coins Of Any Currency
16 january 2013
A concept design would see thirsty consumers using any cash they had at the multiple-currency drink dispensers.
10 Most Innovative Viral Video Ads Of 2012
12 december 2012
Check out some of the best and most compelling advertisements this year.
Red Bull Designs Olympian-Powered Rube Goldberg Machine
13 november 2012
The world's best athletes lend their skills to Red Bull’s ‘Kluge,’ an extreme contraption that took 100 builders 17 days to construct.
Intel IQ: Engineering Greater Athletes Through Hi-Tech Clothing
15 october 2012
'Smart' clothing is changing the idea of competition at the top level of sport.
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