New Balance Lifestyle has launched a campaign around a limited release of 480 of their 574 Clips running shoes in a direct attempt to solidify its standing with influential sneaker fans and bloggers.

Facebook Co-founder and CEO Mark Zuckerberg announced on September 15th that the world’s largest social network became “cash-flow positive” in the second quarter, ahead of schedule. Previously, Facebook had said it was targeting profitability “sometime in 2010.”

Hobo Gestapo, Isobel Knowles, Aeons, Crozynski, and Lilian Darmono are just some of the Australian artists, musicians and designers commissioned by a gum brand to create engaging digital content.

As people increasingly move online for their news and entertainment, media providers and advertisers alike are seeking new ways to design these environments to maximize audience share, while successfully monetizing the (mostly free) content. In this evolving space, media companies are faced with the constant dilemma of maintaining the proper balance between content and ads; place too many flashy banners and risk losing your viewers, but not enough and your revenue streams suffer.
Until recently, achieving the right mix appeared to be more of a guessing game than anything based on scientific rigor, but all that might be changing as major [...]

Many of us have probably got tired of clicking those tiny thumbs-up and thumbs-down icons next to the ads that appear on our Facebook home pages. However, the site that is actually implementing changes based on such actions by users is Digg, who have announced that they will charge a lower cost-per-click for ads that seem to go down well with users, and will let them stay up longer. Conversely, those ads that users indicate they dislike will be charged more, and will have less likelihood of a long screen life.
From the New York Times technology blog:
“The premise behind this [...]

A year and a half ago, Jason Oberfest, who was then the head of Product Strategy and Business Development at the LA Times, told an audience at PSFK Conference Los Angeles about the major changes that the paper was making to address changes in publishing in order to become a leader in the new media space. It looks like those changes have taken effect: the editor of the Los Angeles Times, Russ Stanton, has announced that the paper’s online advertising revenue is now sufficient to cover the cost of the LA Times’s editorial team – for both print and online. [...]

To create a bit of hype around their latest ad, Strongbow, a British cider producer, have launched the spot online 6 days prior to it breaking on TV.
Strongbow say: “The new proposition for the advertising campaign focuses on first pint refreshment. Through research, we found that when our target consumers seek out their first pint of the night they are invariably looking for a drink that will quench their thirst. This is where Strongbow’s strong refreshment qualities come to the fore and ultimately set it apart from other long alcoholic drinks.
“It is a consumer truth that drinkers let out [...]