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	<title>PSFK &#187; online advertising</title>
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	<description>Ideas &#38; Trends</description>
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		<title>Sneakers Made From Scraps Have a Story to Tell: New Balance 574 Clips</title>
		<link>http://www.psfk.com/2009/09/sneakers-made-from-scraps-have-a-story-to-tell-new-balance-574-clips.html</link>
		<comments>http://www.psfk.com/2009/09/sneakers-made-from-scraps-have-a-story-to-tell-new-balance-574-clips.html#comments</comments>
		<pubDate>Fri, 18 Sep 2009 14:02:57 +0000</pubDate>
		<dc:creator>Paloma Vazquez</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Mother]]></category>
		<category><![CDATA[New Balance]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[recycling]]></category>
		<category><![CDATA[Sneakers]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[viral video]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=47272</guid>
		<description><![CDATA[New Balance Lifestyle has launched a campaign around a limited release of 480 of their 574 Clips running shoes in a direct attempt to solidify its standing with influential sneaker fans and bloggers.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>Social Networking In the Black</title>
		<link>http://www.psfk.com/2009/09/social-networking-in-the-black.html</link>
		<comments>http://www.psfk.com/2009/09/social-networking-in-the-black.html#comments</comments>
		<pubDate>Wed, 16 Sep 2009 18:16:50 +0000</pubDate>
		<dc:creator>Paloma Vazquez</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Gaming & Social Networks]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[advertising age]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[profitability]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[Web and Tech]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=47035</guid>
		<description><![CDATA[Facebook Co-founder and CEO Mark Zuckerberg announced on September 15th that the world's largest social network became "cash-flow positive" in the second quarter, ahead of schedule.  Previously, Facebook had said it was targeting profitability "sometime in 2010."]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>The 5 Feed: Wrigleys Branded Creativity Aggregator</title>
		<link>http://www.psfk.com/2009/09/the-5-feed-wrigleys-branded-creativity-aggregator.html</link>
		<comments>http://www.psfk.com/2009/09/the-5-feed-wrigleys-branded-creativity-aggregator.html#comments</comments>
		<pubDate>Fri, 11 Sep 2009 16:21:07 +0000</pubDate>
		<dc:creator>Claudia Cukrov</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Australia]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[Wrigleys]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=46547</guid>
		<description><![CDATA[Hobo Gestapo, Isobel Knowles, Aeons, Crozynski, and Lilian Darmono are just some of the Australian artists, musicians and designers commissioned by a gum brand to create engaging digital content.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Studying Our Web-Surfing Habits to Maximize Online Advertising</title>
		<link>http://www.psfk.com/2009/07/studying-our-web-surfing-habits-to-maximize-online-advertising.html</link>
		<comments>http://www.psfk.com/2009/07/studying-our-web-surfing-habits-to-maximize-online-advertising.html#comments</comments>
		<pubDate>Tue, 28 Jul 2009 15:47:25 +0000</pubDate>
		<dc:creator>Scott Lachut</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Media & Publishing]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Science]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[CBS]]></category>
		<category><![CDATA[disney]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[study]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[web-surfing habits]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=39929</guid>
		<description><![CDATA[
As people increasingly move online for their news and entertainment, media providers and advertisers alike are seeking new ways to design these environments to maximize audience share, while successfully monetizing the (mostly free) content. In this evolving space, media companies are faced with the constant dilemma of maintaining the proper balance between content and ads; place too many flashy banners and risk losing your viewers, but not enough and your revenue streams suffer.
Until recently, achieving the right mix appeared to be more of a guessing game than anything based on scientific rigor, but all that might be changing as major [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Digg To Make Online Advertising More User-Relevant</title>
		<link>http://www.psfk.com/2009/06/digg-to-make-online-advertising-more-user-centric.html</link>
		<comments>http://www.psfk.com/2009/06/digg-to-make-online-advertising-more-user-centric.html#comments</comments>
		<pubDate>Fri, 05 Jun 2009 09:05:08 +0000</pubDate>
		<dc:creator>Anjali Ramachandran</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Media & Publishing]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[digg]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[pay per click]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=34899</guid>
		<description><![CDATA[
Many of us have probably got tired of clicking those tiny thumbs-up and thumbs-down icons next to the ads that appear on our Facebook home pages. However, the site that is actually implementing changes based on such actions by users is Digg, who have announced that they will charge a lower cost-per-click for ads that seem to go down well with users, and will let them stay up longer. Conversely, those ads that users indicate they dislike will be charged more, and will have less likelihood of a long screen life.
From the New York Times technology blog:
“The premise behind this [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>LA Times Online Revenue Covers Cost Of Whole Newspaper Operation</title>
		<link>http://www.psfk.com/2009/01/la-times-online-revenue-covers-cost-of-whole-newspaper-operation.html</link>
		<comments>http://www.psfk.com/2009/01/la-times-online-revenue-covers-cost-of-whole-newspaper-operation.html#comments</comments>
		<pubDate>Mon, 12 Jan 2009 21:51:29 +0000</pubDate>
		<dc:creator>Piers Fawkes</dc:creator>
				<category><![CDATA[Media & Publishing]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[LA Times]]></category>
		<category><![CDATA[los angeles times]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[online advertising]]></category>

		<guid isPermaLink="false">http://www.psfk.com/2009/01/la-times-online-revenue-covers-cost-of-whole-newspaper-operation.html</guid>
		<description><![CDATA[
A year and a half ago, Jason Oberfest, who was then the head of Product Strategy and Business Development at the LA Times, told an audience at PSFK Conference Los Angeles about the major changes that the paper was making to address changes in publishing in order to become a leader in the new media space. It looks like those changes have taken effect: the editor of the Los Angeles Times, Russ Stanton, has announced that the paper&#8217;s online advertising revenue is now sufficient to cover the cost of the LA Times&#8217;s editorial team &#8211; for both print and online. [...]]]></description>
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		<slash:comments>3</slash:comments>
<enclosure url="http://blip.tv/file/get/PSFKTV-PSFKConferenceLosAngelesLosAngelesTimes20637.flv" length="130480837" type="video/x-flv" />
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		<item>
		<title>Strongbow&#8217;s Online Ad</title>
		<link>http://www.psfk.com/2007/03/strongbows-online-ad.html</link>
		<comments>http://www.psfk.com/2007/03/strongbows-online-ad.html#comments</comments>
		<pubDate>Tue, 20 Mar 2007 22:03:05 +0000</pubDate>
		<dc:creator>Henry Lambert</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[strongbow]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=2521</guid>
		<description><![CDATA[To create a bit of hype around their latest ad, Strongbow, a British cider producer, have launched the spot online 6 days prior to it breaking on TV.
Strongbow say: “The new proposition for the advertising campaign focuses on first pint refreshment.  Through research, we found that when our target consumers seek out their first pint of the night they are invariably looking for a drink that will quench their thirst. This is where Strongbow’s strong refreshment qualities come to the fore and ultimately set it apart from other long alcoholic drinks.
“It is a consumer truth that drinkers let out [...]]]></description>
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