http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 17:43:01 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/12/how-social-video-is-changing-online-advertising-headlines.html Thu, 08 Dec 2011 22:18:28 +0000 Study finds that videos that are either 15 seconds or less or one minute or more get the best click-through rates.]]> http://www.psfk.com/2011/11/seth-godin-cpm-doesnt-convert-to-permission-to-tell-stories.html Mon, 21 Nov 2011 21:15:03 +0000 Business expert Seth Godin says that when it comes to online advertising it's better to focus on perception and interaction - which lead to permission. ]]> http://www.psfk.com/2011/11/whats-aols-profitable-mobile-business-headlines.html Tue, 15 Nov 2011 11:15:57 +0000 The ISP and search company's future in mobile does not lie in advertising or apps.]]> http://www.psfk.com/2011/10/need-to-know-10-must-read-posts-of-the-week-vol-12.html Sat, 15 Oct 2011 16:25:42 +0000 A Bing Initiative: A weekly round-up of the top ten most popular posts on PSFK--from culture to technology, art to business, this list has it all.]]> http://www.psfk.com/2011/10/ikea-app-uses-facebook-info-to-customize-your-bedroom.html Sat, 15 Oct 2011 16:22:20 +0000 International home furniture company has created a unique application on YouTube that customizes bedroom layouts.]]> http://www.psfk.com/2011/08/future-of-retail-social-currency-2.html Mon, 08 Aug 2011 14:00:15 +0000 Retailers are rethinking the value of a shopper based on the history and potential of that individual’s spend and also on the influence of their social graphs.]]> http://www.psfk.com/2011/07/secrets-of-future-success-the-cutting-room-floor.html Mon, 18 Jul 2011 20:22:21 +0000 Choice quotations that didn't make it into the video series will tell you everything you need to know to be a successful buyer in our changing media landscape.]]> http://www.psfk.com/2011/05/pg-increases-online-branded-content.html Tue, 24 May 2011 11:35:27 +0000 P&G's portal, LifeGoesStrong.com, is becoming a replacement for TV soap operas in terms of branded content for the company.]]> http://www.psfk.com/2011/05/social-media-space-for-sale-video.html Thu, 19 May 2011 14:19:20 +0000 A student project comes up with a new idea for brands to use people's Facebook walls as advertising space.]]> http://www.psfk.com/2011/04/wallpaper-advertising-sets-wetransfer-apart-from-other-file-sharing-services.html Tue, 05 Apr 2011 16:25:11 +0000 Wetransfer integrates exclusive designs by young artists or lifestyle brands in the form of interactive wallpaper where users can easily transfer files in an aesthetic environment.]]> http://www.psfk.com/2010/12/the-new-gawker-evolves-beyond-the-blog-format.html Wed, 01 Dec 2010 12:56:07 +0000 Nick Denton unveils the 2011 Gawker template and future vision for his media property.]]> http://www.psfk.com/2010/11/kahluas-delicioso-campaign.html Wed, 10 Nov 2010 17:04:46 +0000 Kahlua has launched a new campaign to celebrate its Veracruz, Mexico heritage and ‘intriguing’ combination of unexpected ingredients. The campaign entails an integrated, extensive multi-platform approach with various elements – from TV spots (see one below) to influencer outreach, and from print/online ads to a mobile app and website presence. We gravitated to a couple of particular elements: Visually impactful print/online ads (above) feature prominent shots of Kahlua-based beverages, suggesting different ways of serving the drink; they also have a pretty heavy ‘retro’ feel – and are just pleasant to look at A Kahlua-branded iPhone app (see below – developedRead more...]]> http://www.psfk.com/2010/10/the-creative-process-made-social.html Thu, 07 Oct 2010 11:50:05 +0000 YouTube Show & Tell's latest series of videos illustrate the creative process behind four successful campaigns.]]> http://www.psfk.com/2010/04/the-most-awesomest-thing-ever.html Fri, 16 Apr 2010 07:01:16 +0000 The Most Awesomest Thing Ever is a website that pits two items, people or icons against each other, tallying user votes to compile a dynamic list of "The Most Awesomest Things Ever." ]]> http://www.psfk.com/2010/04/contextual-ads-on-twitter-promoted-tweets.html Wed, 14 Apr 2010 07:05:26 +0000 Following the rumblings of a new ad platform at this year's SXSW, Twitter has launched an ad system called "Promoted Tweets". ]]> http://www.psfk.com/2010/04/doc-martens-digital-campaign-reinvents-brands-punk-past.html Tue, 06 Apr 2010 14:56:12 +0000 Dr. Martens is marking its 50th anniversary with a digital campaign that celebrates its musical roots, while connecting with the musical and stylistic preferences of a more contemporary audience. ]]> http://www.psfk.com/2010/04/thrillist-launches-video-series-to-help-readers-pretend-youve-been-there.html Fri, 02 Apr 2010 14:03:27 +0000 The Thrillist newsletter has introduced a video extension that promises to help its readers "pretend they've been there."]]> http://www.psfk.com/2010/03/how-to-pitch-to-bloggers.html Tue, 23 Mar 2010 07:01:37 +0000 How should companies be approaching bloggers to promote their products?]]> http://www.psfk.com/2010/03/facebooks-ad-platform-the-mainstreamification-of-online-advertising.html Mon, 15 Mar 2010 17:10:02 +0000 A recent post by Jan Chipcase got us thinking about the implications of Facebook's ad platform for the future of online advertising.]]> http://www.psfk.com/2010/03/reinvention-at-digital-shops-from-online-advertisers-to-tech-innovators.html Wed, 10 Mar 2010 07:01:16 +0000 Razorfish and R/GA are delivering on the original vision of dot-com era digital shops, acting as management consultants and innovation experts.]]> http://www.psfk.com/2010/01/holistic-measurement-word-of-mouth-metrics.html Thu, 28 Jan 2010 15:15:03 +0000 Prompted by the increasing number of status updates on Twitter and Facebook, Millward Brown is developing digital word-of-mouth measurement tools for online campaigns.]]> http://www.psfk.com/2009/12/nielsen-offers-a-cross-industry-preview-of-what-well-watch-and-buy-in-2010.html Mon, 21 Dec 2009 15:30:36 +0000 What will we watch and buy in 2010? Nielsenwire offers its cross-industry predictions for consumer behavior and media consumption in 2010.]]> http://www.psfk.com/2009/12/cause-related-marketing-why-pepsi-sits-on-the-super-bowl-sidelines.html Fri, 18 Dec 2009 15:09:47 +0000 In a bold strategic move, Pepsi has dropped its entire Super Bowl advertising budget to focus on the new Pepsi Refresh Project.]]> http://www.psfk.com/2009/12/nick-law-on-the-top-interactive-marketing-trends-for-2010.html Mon, 14 Dec 2009 16:30:35 +0000 Nick Law, Chief Creative Officer at R/GA, spoke with MediaBeat about what he sees as some of the top shifts to expect within the interactive marketing space in 2010. ]]> http://www.psfk.com/2009/09/sneakers-made-from-scraps-have-a-story-to-tell-new-balance-574-clips.html Fri, 18 Sep 2009 14:02:57 +0000 New Balance Lifestyle has launched a campaign around a limited release of 480 of their 574 Clips running shoes in a direct attempt to solidify its standing with influential sneaker fans and bloggers.]]> http://www.psfk.com/2009/09/social-networking-in-the-black.html Wed, 16 Sep 2009 18:16:50 +0000 Facebook Co-founder and CEO Mark Zuckerberg announced on September 15th that the world's largest social network became "cash-flow positive" in the second quarter, ahead of schedule. Previously, Facebook had said it was targeting profitability "sometime in 2010."]]> http://www.psfk.com/2009/09/the-5-feed-wrigleys-branded-creativity-aggregator.html Fri, 11 Sep 2009 16:21:07 +0000 Hobo Gestapo, Isobel Knowles, Aeons, Crozynski, and Lilian Darmono are just some of the Australian artists, musicians and designers commissioned by a gum brand to create engaging digital content.]]> http://www.psfk.com/2009/07/studying-our-web-surfing-habits-to-maximize-online-advertising.html Tue, 28 Jul 2009 15:47:25 +0000 As people increasingly move online for their news and entertainment, media providers and advertisers alike are seeking new ways to design these environments to maximize audience share, while successfully monetizing the (mostly free) content. In this evolving space, media companies are faced with the constant dilemma of maintaining the proper balance between content and ads; place too many flashy banners and risk losing your viewers, but not enough and your revenue streams suffer. Until recently, achieving the right mix appeared to be more of a guessing game than anything based on scientific rigor, but all that might be changing asRead more...]]> http://www.psfk.com/2009/06/digg-to-make-online-advertising-more-user-centric.html Fri, 05 Jun 2009 09:05:08 +0000 Many of us have probably got tired of clicking those tiny thumbs-up and thumbs-down icons next to the ads that appear on our Facebook home pages. However, the site that is actually implementing changes based on such actions by users is Digg, who have announced that they will charge a lower cost-per-click for ads that seem to go down well with users, and will let them stay up longer. Conversely, those ads that users indicate they dislike will be charged more, and will have less likelihood of a long screen life. From the New York Times technology blog: “The premiseRead more...]]> http://www.psfk.com/2009/01/la-times-online-revenue-covers-cost-of-whole-newspaper-operation.html Mon, 12 Jan 2009 21:51:29 +0000 A year and a half ago, Jason Oberfest, who was then the head of Product Strategy and Business Development at the LA Times, told an audience at PSFK Conference Los Angeles about the major changes that the paper was making to address changes in publishing in order to become a leader in the new media space. It looks like those changes have taken effect: the editor of the Los Angeles Times, Russ Stanton, has announced that the paper’s online advertising revenue is now sufficient to cover the cost of the LA Times’s editorial team – for both print and online.Read more...]]>