http://www.psfk.com Good Ideas Report Fri, 19 Mar 2010 21:12:08 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 http://creativecommons.org/licenses/by-nc-sa/3.0/us/ http://www.psfk.com/2010/03/digital-first-advertisers-will-spend-more-on-digital-than-print.html http://www.psfk.com/2010/03/digital-first-advertisers-will-spend-more-on-digital-than-print.html#comments Thu, 11 Mar 2010 07:01:25 +0000 Kyana Gordon http://www.psfk.com/?p=58226 Outsell recently released its "Annual Advertising and Marketing Study 2010", revealing how U.S. advertisers will spend more this year on digital media than on print. ]]> http://www.psfk.com/2010/03/digital-first-advertisers-will-spend-more-on-digital-than-print.html/feed 1 http://www.psfk.com/2010/03/branded-entertainment-philips-launches-teaser-for-parallel-lines.html http://www.psfk.com/2010/03/branded-entertainment-philips-launches-teaser-for-parallel-lines.html#comments Wed, 03 Mar 2010 15:34:07 +0000 Paloma Vazquez http://www.psfk.com/?p=57912 Philips and DDB will release a series of five thematically-linked short films online in April, as a follow-up to its award-winning interactive film Carousel. ]]> http://www.psfk.com/2010/03/branded-entertainment-philips-launches-teaser-for-parallel-lines.html/feed 0 http://www.psfk.com/2009/10/coca-cola-wants-to-know-what-makes-people-happy.html http://www.psfk.com/2009/10/coca-cola-wants-to-know-what-makes-people-happy.html#comments Thu, 22 Oct 2009 14:03:49 +0000 Paloma Vazquez http://www.psfk.com/?p=50081 Coca-Cola will send a team of three bloggers-cum-”Happiness Ambassadors” around the world in 2010, with the mission of finding out what makes … [visit site to read more] © Paloma Vazquez for PSFK, 2009. | Permalink | 2 comments | Add to del.icio.us Post tags: account planning, bloggers, coca-cola, coke, digital marketing, global marketing, Online Marketing, social media Feed enhanced by Better Feed from Ozh ]]> http://www.psfk.com/2009/10/coca-cola-wants-to-know-what-makes-people-happy.html/feed 2 http://www.psfk.com/2009/10/myspace-wants-its-cool-back.html http://www.psfk.com/2009/10/myspace-wants-its-cool-back.html#comments Thu, 15 Oct 2009 18:24:59 +0000 Paloma Vazquez http://www.psfk.com/?p=49774 A new executive team at MySpace is trying to reignite the brand by focusing on entertainment - music, videos and games - as users leave for "cooler" destinations. ]]> http://www.psfk.com/2009/10/myspace-wants-its-cool-back.html/feed 4 http://www.psfk.com/2009/09/sneakers-made-from-scraps-have-a-story-to-tell-new-balance-574-clips.html http://www.psfk.com/2009/09/sneakers-made-from-scraps-have-a-story-to-tell-new-balance-574-clips.html#comments Fri, 18 Sep 2009 14:02:57 +0000 Paloma Vazquez http://www.psfk.com/?p=47272 New Balance Lifestyle has launched a campaign around a limited release of 480 of their 574 Clips running shoes in a direct attempt to solidify its standing with influential sneaker fans and bloggers.]]> http://www.psfk.com/2009/09/sneakers-made-from-scraps-have-a-story-to-tell-new-balance-574-clips.html/feed 1 http://www.psfk.com/2008/12/microsofts-future-visions.html http://www.psfk.com/2008/12/microsofts-future-visions.html#comments Wed, 03 Dec 2008 21:13:16 +0000 Christine Huang http://www.marktd.com/?p=4033 In contrast to IBM’s unimaginative predictions, Microsoft’s Future Visions videos are actually a bit inspiring, pointing to innovations in technology we’d be excited to see and use. Their “future vision on manufacturing” concept video brings to life many advances that seem rather intuitive: ubiquitous touchscreen interfaces, holographic video conferencing, virtual paper, 3-D guided assembly processes, and a host of other … [visit site to read more] © Christine Huang for PSFK, 2008. | Permalink | 4 comments | Add to del.icio.us Post tags: Online Marketing Feed enhanced by Better Feed from Ozh ]]> http://www.psfk.com/2008/12/microsofts-future-visions.html/feed 4 http://www.psfk.com/2008/12/recap-good-ideas-in-2009-in-digital-shaping-our-online-identities.html http://www.psfk.com/2008/12/recap-good-ideas-in-2009-in-digital-shaping-our-online-identities.html#comments Wed, 03 Dec 2008 20:58:17 +0000 Christine Huang http://www.marktd.com/?p=4032 At our Good Ideas in 2009: Digital salon yesterday, much of the conversation surrounded how our online identities are created, both actively – through our own … [visit site to read more] © Christine Huang for PSFK, 2008. | Permalink | 2 comments | Add to del.icio.us Post tags: Brand Experience, branding, Media Planning & Strategy, Mobile Marketing, Online Marketing, Youth Marketing Feed enhanced by Better Feed from Ozh ]]> http://www.psfk.com/2008/12/recap-good-ideas-in-2009-in-digital-shaping-our-online-identities.html/feed 2 http://www.psfk.com/2008/11/herman-miller-tie-in-provoking-thoughts-and-innovation.html http://www.psfk.com/2008/11/herman-miller-tie-in-provoking-thoughts-and-innovation.html#comments Tue, 18 Nov 2008 17:57:50 +0000 Scott Lachut http://www.marktd.com/?p=3992 Herman Miller’s heir apparent to the Aeron Chair, the Embody series, is a design that promises to promote clear-minded thinking by lowering the stress placed upon the body while … [visit site to read more] © Scott Lachut for PSFK, 2008. | Permalink | One comment | Add to del.icio.us Post tags: Brand Experience, Online Marketing Feed enhanced by Better Feed from Ozh ]]> http://www.psfk.com/2008/11/herman-miller-tie-in-provoking-thoughts-and-innovation.html/feed 1 http://www.psfk.com/2008/11/real-life-lessons-from-the-obama-campaign.html http://www.psfk.com/2008/11/real-life-lessons-from-the-obama-campaign.html#comments Tue, 18 Nov 2008 17:21:25 +0000 Scott Lachut http://www.marktd.com/?p=3986 Fast on the heels of what many are heralding as the most successful presidential campaign ever staged, folks everywhere are hoping to be the first to uncover the valuable lessons that made this historic election possible. Those in the marketing industry … [visit site to read more] © Scott Lachut for PSFK, 2008. | Permalink | 2 comments | Add to del.icio.us Post tags: branding, Market Research, Online Marketing Feed enhanced by Better Feed from Ozh ]]> http://www.psfk.com/2008/11/real-life-lessons-from-the-obama-campaign.html/feed 2 http://www.psfk.com/2008/11/innocent-drinks-fosters-user-feedback.html http://www.psfk.com/2008/11/innocent-drinks-fosters-user-feedback.html#comments Tue, 18 Nov 2008 16:54:49 +0000 Nicko Margolies http://www.marktd.com/?p=3997 The folks at innocent drinks, makers of tasty smoothies, have revamped their site to include a rating and review section. Hoping to foster a more … [visit site to read more] © Nicko Margolies for PSFK, 2008. | Permalink | No comment | Add to del.icio.us Post tags: Brand Experience, Media Planning & Strategy, Online & Web Services, Online Marketing, public relations Feed enhanced by Better Feed from Ozh ]]> http://www.psfk.com/2008/11/innocent-drinks-fosters-user-feedback.html/feed 0 http://www.psfk.com/2008/11/impressive-monochromatic-nike-ad.html http://www.psfk.com/2008/11/impressive-monochromatic-nike-ad.html#comments Fri, 07 Nov 2008 22:01:35 +0000 Nicko Margolies http://www.marktd.com/?p=3981 A visually stunning new advert from Nike has come to our attention.  The ad was created by Darbotz, an Indonesian artist best known for his monochromatic and intricate style.  Though it may not come across in the video, it’s a promotion for a new version of the classic Air Force Ones.  The video is supposed to reflect the evolution of the brand and give a taste of the reinterpretation and remixing in the Sportswear division.  It was … [visit site to read more] © Nicko Margolies for PSFK, 2008. | Permalink | No comment | Add to del.icio.us Post tags: Ad Biz, branding, Online Marketing Feed enhanced [...]]]> http://www.psfk.com/2008/11/impressive-monochromatic-nike-ad.html/feed 0 http://www.psfk.com/2008/11/have-it-your-way.html http://www.psfk.com/2008/11/have-it-your-way.html#comments Fri, 07 Nov 2008 16:35:50 +0000 Scott Lachut http://www.marktd.com/?p=3972 Taking a page from their customer friendly food service model, Burger King recently took “Have It Your Way” into the realms of D.I.Y. fashion.  A collaboration between 5 designers and artists tasked with reinterpreting elements of Burger King’s icons and logos culminated at an event held in Chicago on … [visit site to read more] © Scott Lachut for PSFK, 2008. | Permalink | One comment | Add to del.icio.us Post tags: Ad Biz, Brand Experience, branding, Event Marketing, Guerrilla Marketing, Online Marketing, Product Design, Viral Marketing, Youth Marketing Feed enhanced by Better Feed from Ozh ]]> http://www.psfk.com/2008/11/have-it-your-way.html/feed 1 http://www.psfk.com/2008/11/sea-change-new-attitudes-on-pirated-material.html http://www.psfk.com/2008/11/sea-change-new-attitudes-on-pirated-material.html#comments Fri, 07 Nov 2008 16:34:24 +0000 Scott Lachut http://www.marktd.com/?p=3966 MySpace and Viacom’s MTV Networks announced a deal that will partner them with Auditude, a technology firm that has developed a means of identifying whether uploaded video clips belong to a particular TV Network by … [visit site to read more] © Scott Lachut for PSFK, 2008. | Permalink | No comment | Add to del.icio.us Post tags: Ad Biz, Media Planning & Strategy, Online & Web Services, Online Marketing, Youth Marketing Feed enhanced by Better Feed from Ozh ]]> http://www.psfk.com/2008/11/sea-change-new-attitudes-on-pirated-material.html/feed 0 http://www.psfk.com/2008/10/next-generation-marketing-2.html http://www.psfk.com/2008/10/next-generation-marketing-2.html#comments Fri, 31 Oct 2008 16:43:24 +0000 Scott Lachut http://www.marktd.com/?p=3947 ]]> http://www.psfk.com/2008/10/next-generation-marketing-2.html/feed 1 http://www.psfk.com/2008/10/amazon-launches-new-browsing-interface.html http://www.psfk.com/2008/10/amazon-launches-new-browsing-interface.html#comments Thu, 30 Oct 2008 17:53:34 +0000 Nicko Margolies http://www.marktd.com/?p=3928 Amazon.com has quietly released a beta version of a new web-browsing interface for its massive online shop.  The site is aptly named “WindowShop” as it allows visitors to survey popular items that might have been showcased … [visit site to read more] © Nicko Margolies for PSFK, 2008. | Permalink | One comment | Add to del.icio.us Post tags: Brand Experience, Online & Web Services, Online Marketing Feed enhanced by Better Feed from Ozh ]]> http://www.psfk.com/2008/10/amazon-launches-new-browsing-interface.html/feed 1 http://www.psfk.com/2008/10/itv-seeking-to-embed-advertisements.html http://www.psfk.com/2008/10/itv-seeking-to-embed-advertisements.html#comments Thu, 09 Oct 2008 21:00:27 +0000 Jeff Weiner http://www.marktd.com/?p=3904 Times Online reports that British Television network, ITV is investing in a new technology that will allow the network to embed advertisements into programming. According … [visit site to read more] © Jeff Weiner for PSFK, 2008. | Permalink | 2 comments | Add to del.icio.us Post tags: Ad Biz, branding, Online Marketing Feed enhanced by Better Feed from Ozh ]]> http://www.psfk.com/2008/10/itv-seeking-to-embed-advertisements.html/feed 2 http://www.psfk.com/2008/08/viking-line-launches-online-dance-match-program.html http://www.psfk.com/2008/08/viking-line-launches-online-dance-match-program.html#comments Mon, 25 Aug 2008 20:32:44 +0000 Jeff Weiner http://www.marktd.com/?p=3815 Viking Line, a ferry service running between Finland, Sweden, and the Aland Islands, has recently introduced a new offering for its guests. In an effort to promote the on-ship dance halls, the company has created ]]> http://www.psfk.com/2008/08/viking-line-launches-online-dance-match-program.html/feed 0 http://www.psfk.com/2008/08/going-where-no-advertising-has-gone-before.html http://www.psfk.com/2008/08/going-where-no-advertising-has-gone-before.html#comments Thu, 21 Aug 2008 20:45:02 +0000 Nicko Margolies http://www.marktd.com/?p=3804 Guerrilla marketing is now old news, it seems any corporate entity can hire a team of creative youngsters and plaster their image all over town. If you have an innovative approach for venues, you can find a marketing opportunity anywhere. Take the recipe … [visit site to read more] © Nicko Margolies for PSFK, 2008. | Permalink | 2 comments | Add to del.icio.us Post tags: Ad Biz, Guerrilla Marketing, Online & Web Services, Online Marketing Feed enhanced by Better Feed from Ozh ]]> http://www.psfk.com/2008/08/going-where-no-advertising-has-gone-before.html/feed 2 http://www.psfk.com/2008/08/youtube-turns-copyright-violations-into-advertising-opportunity.html http://www.psfk.com/2008/08/youtube-turns-copyright-violations-into-advertising-opportunity.html#comments Wed, 20 Aug 2008 19:33:15 +0000 Nicko Margolies http://www.marktd.com/?p=3795 Google continues to challenge the old $1 billion suit with Viacom amongst ]]> http://www.psfk.com/2008/08/youtube-turns-copyright-violations-into-advertising-opportunity.html/feed 1 http://www.psfk.com/2008/08/adidas-beijing-2008.html http://www.psfk.com/2008/08/adidas-beijing-2008.html#comments Thu, 07 Aug 2008 21:18:29 +0000 Christine Huang http://www.marktd.com/?p=3754 The folks over at TBWA Shanghai have come up with a nice, even poignant video for adidas highlighting China’s rising Olympic stars. We like how the ad focuses on the star athletes leading China into the competitions and inspiring a 1.3 billion crowd of … [visit site to read more] © Christine Huang for PSFK, 2008. | Permalink | No comment | Add to del.icio.us Post tags: branding, Online Marketing Feed enhanced by Better Feed from Ozh ]]> http://www.psfk.com/2008/08/adidas-beijing-2008.html/feed 0