<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:creativeCommons="http://backend.userland.com/creativeCommonsRssModule">

<channel>
	<title>PSFK &#187; Online Marketing</title>
	<atom:link href="http://www.psfk.com/tag/online-marketing/feed" rel="self" type="application/rss+xml" />
	<link>http://www.psfk.com</link>
	<description>Ideas &#38; Trends</description>
	<lastBuildDate>Sat, 21 Nov 2009 17:08:21 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<creativeCommons:license>http://creativecommons.org/licenses/by-nc-sa/3.0/us/</creativeCommons:license>		<item>
		<title>Coca-Cola Wants to Know What Makes People Happy</title>
		<link>http://www.psfk.com/2009/10/coca-cola-wants-to-know-what-makes-people-happy.html</link>
		<comments>http://www.psfk.com/2009/10/coca-cola-wants-to-know-what-makes-people-happy.html#comments</comments>
		<pubDate>Thu, 22 Oct 2009 14:03:49 +0000</pubDate>
		<dc:creator>Paloma Vazquez</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Media & Publishing]]></category>
		<category><![CDATA[Transport & Travel]]></category>
		<category><![CDATA[Work & Business]]></category>
		<category><![CDATA[Youth]]></category>
		<category><![CDATA[account planning]]></category>
		<category><![CDATA[bloggers]]></category>
		<category><![CDATA[coca-cola]]></category>
		<category><![CDATA[coke]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[global marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=50081</guid>
		<description><![CDATA[
Coca-Cola will send a team of three bloggers-cum-&#8221;Happiness Ambassadors&#8221; around the world in 2010, with the mission of finding out what makes people happy.  Can they find a role for Coke to complement that pursuit of happiness?
Coca-Cola announced that it is launching a new social media push that will send three bloggers to more than 200 countries in a year, with the goal of uncovering what makes people happy. The social media piece will be part of Coke&#8217;s broader &#8220;Open Happiness&#8221; campaign.
Ambitiously, the around-the-world journey involves stays of just a day or two in each of 206 countries.  The three [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/10/coca-cola-wants-to-know-what-makes-people-happy.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>MySpace Wants its Cool Back</title>
		<link>http://www.psfk.com/2009/10/myspace-wants-its-cool-back.html</link>
		<comments>http://www.psfk.com/2009/10/myspace-wants-its-cool-back.html#comments</comments>
		<pubDate>Thu, 15 Oct 2009 18:24:59 +0000</pubDate>
		<dc:creator>Paloma Vazquez</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Gaming & Social Networks]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Hulu]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[online entertainment]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[online music]]></category>
		<category><![CDATA[online video]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=49774</guid>
		<description><![CDATA[A new executive team at MySpace is trying to reignite the brand by focusing on entertainment - music, videos and games - as users leave for "cooler" destinations. ]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/10/myspace-wants-its-cool-back.html/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Sneakers Made From Scraps Have a Story to Tell: New Balance 574 Clips</title>
		<link>http://www.psfk.com/2009/09/sneakers-made-from-scraps-have-a-story-to-tell-new-balance-574-clips.html</link>
		<comments>http://www.psfk.com/2009/09/sneakers-made-from-scraps-have-a-story-to-tell-new-balance-574-clips.html#comments</comments>
		<pubDate>Fri, 18 Sep 2009 14:02:57 +0000</pubDate>
		<dc:creator>Paloma Vazquez</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Mother]]></category>
		<category><![CDATA[New Balance]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[recycling]]></category>
		<category><![CDATA[Sneakers]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[viral video]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=47272</guid>
		<description><![CDATA[New Balance Lifestyle has launched a campaign around a limited release of 480 of their 574 Clips running shoes in a direct attempt to solidify its standing with influential sneaker fans and bloggers.]]></description>
		<wfw:commentRss>http://www.psfk.com/2009/09/sneakers-made-from-scraps-have-a-story-to-tell-new-balance-574-clips.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Microsoft&#8217;s Future Visions</title>
		<link>http://www.psfk.com/2008/12/microsofts-future-visions.html</link>
		<comments>http://www.psfk.com/2008/12/microsofts-future-visions.html#comments</comments>
		<pubDate>Wed, 03 Dec 2008 21:13:16 +0000</pubDate>
		<dc:creator>Christine Huang</dc:creator>
				<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=4033</guid>
		<description><![CDATA[In contrast to IBM&#8217;s unimaginative predictions, Microsoft&#8217;s Future Visions videos are actually a bit inspiring, pointing to innovations in technology we&#8217;d be excited to see and use. Their &#8220;future vision on manufacturing&#8221; concept video brings to life many advances that seem rather intuitive: ubiquitous touchscreen interfaces, holographic video conferencing, virtual paper, 3-D guided assembly processes, and a host of other efficiency boosting technologies. Watch the video below:

[via 360design]


By Christine Huang &#124; ©  PSFK, 2008. &#124;
Article Link &#124;
Comments  &#124; More stories in: Web &#38; Technology and Creative Thinking, Online Marketing 


	]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/12/microsofts-future-visions.html/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Recap: Good Ideas in 2009 in Digital: Shaping Our Online Identities</title>
		<link>http://www.psfk.com/2008/12/recap-good-ideas-in-2009-in-digital-shaping-our-online-identities.html</link>
		<comments>http://www.psfk.com/2008/12/recap-good-ideas-in-2009-in-digital-shaping-our-online-identities.html#comments</comments>
		<pubDate>Wed, 03 Dec 2008 20:58:17 +0000</pubDate>
		<dc:creator>Christine Huang</dc:creator>
				<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Media Planning & Strategy]]></category>
		<category><![CDATA[Mobile Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Youth Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=4032</guid>
		<description><![CDATA[
At our Good Ideas in 2009: Digital salon yesterday, much of the conversation surrounded how our online identities are created, both actively &#8211; through our own decisions of what we share about ourselves &#8211; and passively &#8211; through the actions and perceptions of others.   Given that we only have control over half of that equation, how do we ensure that the best and brightest portrait of ourselves is seen by the wider community?
Piers posited his &#8220;Red Coat, Black Coat&#8221; theory back in 2006, which proved to be a harbinger of conversations to come about approaches to online privacy [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/12/recap-good-ideas-in-2009-in-digital-shaping-our-online-identities.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Herman Miller Tie-In, Provoking Thoughts and Innovation</title>
		<link>http://www.psfk.com/2008/11/herman-miller-tie-in-provoking-thoughts-and-innovation.html</link>
		<comments>http://www.psfk.com/2008/11/herman-miller-tie-in-provoking-thoughts-and-innovation.html#comments</comments>
		<pubDate>Tue, 18 Nov 2008 17:57:50 +0000</pubDate>
		<dc:creator>Scott Lachut</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=3992</guid>
		<description><![CDATA[
Herman Miller&#8217;s heir apparent to the Aeron Chair, the Embody series, is a design that promises to promote clear-minded thinking by lowering the stress placed upon the body while sitting.  With that in mind, they&#8217;ve created a microsite called Thought Pile that invites users to participate in an ideas forum by answering weekly questions that are meant to provoke conversation and innovation.  The results are displayed visually in a mind map on the screen, the circles displaying individual concepts growing in real time as the audience votes. Interaction can be as simple as clicking agree or disagree based [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/11/herman-miller-tie-in-provoking-thoughts-and-innovation.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Real Life Lessons from the Obama Campaign</title>
		<link>http://www.psfk.com/2008/11/real-life-lessons-from-the-obama-campaign.html</link>
		<comments>http://www.psfk.com/2008/11/real-life-lessons-from-the-obama-campaign.html#comments</comments>
		<pubDate>Tue, 18 Nov 2008 17:21:25 +0000</pubDate>
		<dc:creator>Scott Lachut</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=3986</guid>
		<description><![CDATA[Fast on the heels of what many are heralding as the most successful presidential campaign ever staged, folks everywhere are hoping to be the first to uncover the valuable lessons that made this historic election possible. Those in the marketing industry choose to look at the Obama campaign from the perspective of &#8220;effective sales pitch to the entire nation,&#8221; able to cross all demographics with a single message.  However, maybe this is view is too narrow and fails to see the broader implications as we move forward.
To that end, Gawker offers five realistic takeaways that paint a bigger picture [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/11/real-life-lessons-from-the-obama-campaign.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Innocent Drinks Foster User Feedback</title>
		<link>http://www.psfk.com/2008/11/innocent-drinks-fosters-user-feedback.html</link>
		<comments>http://www.psfk.com/2008/11/innocent-drinks-fosters-user-feedback.html#comments</comments>
		<pubDate>Tue, 18 Nov 2008 16:54:49 +0000</pubDate>
		<dc:creator>Nicko Margolies</dc:creator>
				<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[Media Planning & Strategy]]></category>
		<category><![CDATA[Online & Web Services]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=3997</guid>
		<description><![CDATA[
The folks at innocent drinks, makers of tasty smoothies, have revamped their site to include a rating and review section.  Hoping to foster a more robust brand culture and connection with their audience, innocent is trying out a consumer-centric website.  The new feedback area provides simple ratings along with more detailed reviews. A built-in feature promises to randomly select comments to be highlighted on the homepage and further entices visitors by awarding funky prizes each month.  The site layout was designed by Soup with a goal of pushing the playful nature of the company into the digital [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/11/innocent-drinks-fosters-user-feedback.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Impressive Monochromatic Nike Ad</title>
		<link>http://www.psfk.com/2008/11/impressive-monochromatic-nike-ad.html</link>
		<comments>http://www.psfk.com/2008/11/impressive-monochromatic-nike-ad.html#comments</comments>
		<pubDate>Fri, 07 Nov 2008 22:01:35 +0000</pubDate>
		<dc:creator>Nicko Margolies</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Sports & Fitness]]></category>
		<category><![CDATA[Ad Biz]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=3981</guid>
		<description><![CDATA[A visually stunning new advert from Nike has come to our attention.  The ad was created by Darbotz, an Indonesian artist best known for his monochromatic and intricate style.  Though it may not come across in the video, it&#8217;s a promotion for a new version of the classic Air Force Ones.  The video is supposed to reflect the evolution of the brand and give a taste of the reinterpretation and remixing in the Sportswear division.  It was animated by Randy Rais with music by Arianjie.  Here&#8217;s the video:

[via Limité Magazine]


By Nicko Margolies &#124; ©  PSFK, 2008. &#124;
Article Link &#124;
Comments &#124; [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/11/impressive-monochromatic-nike-ad.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Burger King&#8217;s &#8220;Have It Your Way&#8221; Enters World of Fashion</title>
		<link>http://www.psfk.com/2008/11/have-it-your-way.html</link>
		<comments>http://www.psfk.com/2008/11/have-it-your-way.html#comments</comments>
		<pubDate>Fri, 07 Nov 2008 16:35:50 +0000</pubDate>
		<dc:creator>Scott Lachut</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Ad Biz]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Event Marketing]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Product Design]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Youth Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=3972</guid>
		<description><![CDATA[Taking a page from their customer friendly food service model, Burger King recently took &#8220;Have It Your Way&#8221; into the realms of D.I.Y. fashion.  A collaboration between 5 designers and artists tasked with reinterpreting elements of Burger King&#8217;s icons and logos culminated at an event held in Chicago on October 24th.  The gathering invited participants to take part in the studio creation process by silk-screening the final designs onto their own clothing in any combination they chose.  Essentially, a clever form of marketing that allowed Burger King to subvert their own image, while at the same time maintaining recognizable aspects [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/11/have-it-your-way.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Sea Change, New Attitudes on Pirated Material</title>
		<link>http://www.psfk.com/2008/11/sea-change-new-attitudes-on-pirated-material.html</link>
		<comments>http://www.psfk.com/2008/11/sea-change-new-attitudes-on-pirated-material.html#comments</comments>
		<pubDate>Fri, 07 Nov 2008 16:34:24 +0000</pubDate>
		<dc:creator>Scott Lachut</dc:creator>
				<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Ad Biz]]></category>
		<category><![CDATA[Media Planning & Strategy]]></category>
		<category><![CDATA[Online & Web Services]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Youth Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=3966</guid>
		<description><![CDATA[MySpace and Viacom&#8217;s MTV Networks announced a deal that will partner them with Auditude, a technology firm that has developed a means of identifying whether uploaded video clips belong to a particular TV Network by recognizing unique electronic signatures.  Auditude approached these two companies with this technology, marketing it as a means of incorporating advertising.  Essentially, any content appearing on MySpace belonging to MTV Networks will be tagged, allowing either business the option of inserting ads.
This represents a significant change in attitude for both companies.  In the past, MySpace TV, the second largest video site behind YouTube, might have blocked [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/11/sea-change-new-attitudes-on-pirated-material.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Next Generation Marketing</title>
		<link>http://www.psfk.com/2008/10/next-generation-marketing-2.html</link>
		<comments>http://www.psfk.com/2008/10/next-generation-marketing-2.html#comments</comments>
		<pubDate>Fri, 31 Oct 2008 16:43:24 +0000</pubDate>
		<dc:creator>Scott Lachut</dc:creator>
				<category><![CDATA[Ad Biz]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Influencer Targeting]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Media Planning & Strategy]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=3947</guid>
		<description><![CDATA[  
View SlideShare presentation or Upload your own. (tags: collaboration brand)


The way we influence and interact through the internet is constantly changing.  We&#8217;ve all witnessed how user generated content has brought new creative potential to consumers and opened up the doors of online collaboration.  But while UGC&#8217;s impact on marketing and the way youth consume and create web content is significant, some believe it still has a long way to go.  Screenplay&#8217;s Strategic Director Helge Tennø offers a compelling argument on the limitations of the current means for online collaboration, deeming them too rigid and presenting &#8220;artificial barriers&#8221; [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/10/next-generation-marketing-2.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Amazon Launches New Browsing Interface</title>
		<link>http://www.psfk.com/2008/10/amazon-launches-new-browsing-interface.html</link>
		<comments>http://www.psfk.com/2008/10/amazon-launches-new-browsing-interface.html#comments</comments>
		<pubDate>Thu, 30 Oct 2008 17:53:34 +0000</pubDate>
		<dc:creator>Nicko Margolies</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Online & Web Services]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=3928</guid>
		<description><![CDATA[
Amazon.com has quietly released a beta version of a new web-browsing interface for its massive online shop.  The site is aptly named &#8220;WindowShop&#8221; as it allows visitors to survey popular items that might have been showcased if Amazon ever launched a physical storefront.  Users can either browse individual items and preview them or step back and view multiple items in a column display.  Not only is this an efficient way to find new products you may be interested in, but it&#8217;s also an effective way to get lost in a vast amount of material.
It is common knowledge on the internet [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/10/amazon-launches-new-browsing-interface.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>ITV Seeking to Embed Advertisements</title>
		<link>http://www.psfk.com/2008/10/itv-seeking-to-embed-advertisements.html</link>
		<comments>http://www.psfk.com/2008/10/itv-seeking-to-embed-advertisements.html#comments</comments>
		<pubDate>Thu, 09 Oct 2008 21:00:27 +0000</pubDate>
		<dc:creator>Jeff Weiner</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Ad Biz]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=3904</guid>
		<description><![CDATA[
Times Online reports that British Television network, ITV is investing in a new technology that will allow the network to embed advertisements into programming.   According to Times Online:
The new technology, which is known as “automatically placed overlay advertising”, uses complex computer algorithms to find clear space, such as blue sky or blank walls, in video footage in which to display logos or messages.
The technology is currently being tested in news footage on the broadcaster’s ITV Local website. The rollout of the technology is currently dependent on the response from the viewing audience.
The cat and mouse game taking place [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/10/itv-seeking-to-embed-advertisements.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Viking Line Launches Online Dance Match Program</title>
		<link>http://www.psfk.com/2008/08/viking-line-launches-online-dance-match-program.html</link>
		<comments>http://www.psfk.com/2008/08/viking-line-launches-online-dance-match-program.html#comments</comments>
		<pubDate>Mon, 25 Aug 2008 20:32:44 +0000</pubDate>
		<dc:creator>Jeff Weiner</dc:creator>
				<category><![CDATA[Transport & Travel]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=3815</guid>
		<description><![CDATA[Viking Line, a ferry service running between Finland, Sweden, and the Aland Islands, has recently introduced a new offering for its guests.  In an effort to promote the on-ship dance halls, the company has created Dance Match, a purpose-built website that allows user to post videos of themselves dancing.  There are several categories under which you can post your video including Disco, Boogie, and Salsa.  When posting a video, you can rate your dance skills, and check out the moves of others, all in an effort to find the ideal dance partner.  After filling out information [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/08/viking-line-launches-online-dance-match-program.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Going Where No Advertising Has Gone Before</title>
		<link>http://www.psfk.com/2008/08/going-where-no-advertising-has-gone-before.html</link>
		<comments>http://www.psfk.com/2008/08/going-where-no-advertising-has-gone-before.html#comments</comments>
		<pubDate>Thu, 21 Aug 2008 20:45:02 +0000</pubDate>
		<dc:creator>Nicko Margolies</dc:creator>
				<category><![CDATA[Ad Biz]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Online & Web Services]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=3804</guid>
		<description><![CDATA[Guerrilla marketing is now old news, it seems any corporate entity can hire a team of creative youngsters and plaster their image all over town.  If you have an innovative approach for venues, you can find a marketing opportunity anywhere.  Take the recipe directory called Recipe8, they found a free spot to publicize their URL in an unlikely place full of traffic, BugMeNot.  The hugely popular resource for bypassing free login credentials has now become a soap box for free advertising.  By putting their URL as a bogus login utilized for the New York Times, Recipe8 [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/08/going-where-no-advertising-has-gone-before.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>YouTube Turns Copyright Violations into Advertising Opportunity</title>
		<link>http://www.psfk.com/2008/08/youtube-turns-copyright-violations-into-advertising-opportunity.html</link>
		<comments>http://www.psfk.com/2008/08/youtube-turns-copyright-violations-into-advertising-opportunity.html#comments</comments>
		<pubDate>Wed, 20 Aug 2008 19:33:15 +0000</pubDate>
		<dc:creator>Nicko Margolies</dc:creator>
				<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Ad Biz]]></category>
		<category><![CDATA[Online & Web Services]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=3795</guid>
		<description><![CDATA[Google continues to challenge the old $1 billion suit with Viacom amongst privacy concerns and earlier attempts to allow advertising.  Now, in another attempt to quell lawsuits and drive revenue, Google has introduced a system for copyright holders to claim and takeover popular videos featuring their content.  In addition to taking the videos out of the hands of private users, the companies are allowed to embed advertising within the content.  
The New York Times writes:
“We don’t want to condone people taking our intellectual property and using it without our permission,” said Curt Marvis, the president of digital [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/08/youtube-turns-copyright-violations-into-advertising-opportunity.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>adidas + Beijing 2008</title>
		<link>http://www.psfk.com/2008/08/adidas-beijing-2008.html</link>
		<comments>http://www.psfk.com/2008/08/adidas-beijing-2008.html#comments</comments>
		<pubDate>Thu, 07 Aug 2008 21:18:29 +0000</pubDate>
		<dc:creator>Christine Huang</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Sports & Fitness]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=3754</guid>
		<description><![CDATA[The folks over at TBWA Shanghai have come up with a nice, even poignant video for adidas highlighting China&#8217;s rising Olympic stars. We like how the ad focuses on the star athletes leading China into the competitions and inspiring a 1.3 billion crowd of followers (depicted literally, though artfully, in the ad). Watch it here (sorry, no embed code).


By Christine Huang &#124; ©  PSFK, 2008. &#124;
Article Link &#124;
Comments &#124; More stories in: Fashion,  Sports &#38; Fitness and branding, Online Marketing 


	]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/08/adidas-beijing-2008.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Volkswagen Sponsors Free CSS Downloads</title>
		<link>http://www.psfk.com/2008/07/volkswagen-sponsors-free-css-downloads.html</link>
		<comments>http://www.psfk.com/2008/07/volkswagen-sponsors-free-css-downloads.html#comments</comments>
		<pubDate>Mon, 28 Jul 2008 15:31:41 +0000</pubDate>
		<dc:creator>Caio Casseb</dc:creator>
				<category><![CDATA[Automotive]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Youth Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=3707</guid>
		<description><![CDATA[Volkswagen has teamed up with the much buzzed about Brazilian band Cansei de Ser Sexy (CSS) to offer its latest release, Donkey, for free. Everyone (in Brazil only, unfortunately) can download the internationally famous band&#8217;s newest album on this official site, thanks to full sponsorship by VW.
This new distribution format is very innovative for Brazil and could potentially be a successful way to  combat piracy in the country.
Official CSS/Volkwagen Download Site


By Caio Casseb &#124; ©  PSFK, 2008. &#124;
Article Link &#124;
Comments &#124; More stories in: Automotive and branding, Online Marketing, Youth Marketing 


	]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/07/volkswagen-sponsors-free-css-downloads.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Site Navigation Through Your Webcam</title>
		<link>http://www.psfk.com/2008/07/site-navigation-through-your-webcam.html</link>
		<comments>http://www.psfk.com/2008/07/site-navigation-through-your-webcam.html#comments</comments>
		<pubDate>Fri, 25 Jul 2008 17:44:37 +0000</pubDate>
		<dc:creator>Nicko Margolies</dc:creator>
				<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[Ad Biz]]></category>
		<category><![CDATA[Creative Thinking]]></category>
		<category><![CDATA[Online & Web Services]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=3698</guid>
		<description><![CDATA[A few weeks ago we stumbled on an innovative approach to web browsing that utilizes site navigation through movements picked up on your webcam.  As webcams become standard we&#8217;ll hopefully see more sites taking advantage of their use.  Of course, while the site is beautifully rendered it is sometimes frustrating to headbutt your way through choices when keyboard and track pads lie tantalizingly close. Web design by Publicis &#38; Hal Riney.


By Nicko Margolies &#124; ©  PSFK, 2008. &#124;
Article Link &#124;
Comments &#124; More stories in: Web &#38; Technology and Ad Biz, Creative Thinking, Online &#38; Web Services, Online [...]]]></description>
		<wfw:commentRss>http://www.psfk.com/2008/07/site-navigation-through-your-webcam.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
