http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 19:24:54 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/07/will-streaming-disrupt-the-traditional-tv-ad-market-headlines.html Fri, 15 Jul 2011 16:51:05 +0000 Online television advertising has yet to overshadow its linear counterpart, but what will happen when it does?]]> http://www.psfk.com/2009/07/our-obession-with-tracking.html Wed, 29 Jul 2009 18:22:47 +0000 We love to know where things are and companies that offer online tracking services tend to do better, no matter what their business is. When UPS first started offering online tracking in late 1995, it got around 100,000 requests.  Last December, UPS got 27.3 million requests per day. Today, there are services to track our flights, the buses in our neighborhood, even where the money is going.  What does this growing consumer demand say about our culture? Perhaps it is the sense of security and accountability that comes with following your purchases online, but the trend also indicates our constantRead more...]]> http://www.psfk.com/2009/06/the-un-opens-a-tuition-free-university.html Fri, 12 Jun 2009 14:50:58 +0000 The United Nations recently announced the launch of the world’s first tuition-free online university. Named the University of the People, the school will open up access to higher education for many individuals around the world. The UN explains: For hundreds of millions of people around the world higher education is no more than a dream, Shai Reshef, the founder of the University of the People, told reporters. They are constrained by finances, the lack of institutions in their region, or they are not able to leave home to study at a university for personal reasons. Mr. Reshef said that thisRead more...]]> http://www.psfk.com/2009/01/chipotle-launches-mobile-ordering-iphone-app.html Wed, 14 Jan 2009 14:10:53 +0000 Earlier this week Chipotle, the burrito-centric Mexican(-inspired) grill, launched an iPhone application to order your meal from your phone and then pick it up once it’s prepared.  Users could find the nearest location, customize their order, pay for their meal and even save favorites for later.  The application was built on their already efficient online ordering system, but took it a step further to a smooth graphic user interface for the popular iPhone. Unfortunately, the application was pulled almost as soon as it went up on the iTunes Store due to numerous glitches and as one disgruntled user put it,Read more...]]>