http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 21:04:32 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/01/sundance-film-festival-youtube-headlines.html Mon, 30 Jan 2012 11:30:53 +0000 Utah movie-goer haven to showcase selections online to gain a wider audience.]]> http://www.psfk.com/2012/01/reuters-tv-youtube-headlines.html Fri, 20 Jan 2012 10:30:53 +0000 News Agency launches new channel on popular online video sharing network. ]]> http://www.psfk.com/2012/01/youtube-artists-design-brand.html Wed, 18 Jan 2012 16:14:48 +0000 YouTube Europe and agency YMEE House orchestrated a collaboration between client brands and NYC art students to design each brand's future, embodying a key word describing that future in a piece of art.]]> http://www.psfk.com/2011/12/how-social-video-is-changing-online-advertising-headlines.html Thu, 08 Dec 2011 22:18:28 +0000 Study finds that videos that are either 15 seconds or less or one minute or more get the best click-through rates.]]> http://www.psfk.com/2011/11/video-will-account-for-90-of-net-traffic-in-three-years-headlines.html Tue, 01 Nov 2011 08:00:21 +0000 Cisco's VP for Marketing and Emerging Technologies predicts the future of online video.]]> http://www.psfk.com/2011/09/youtube-could-replace-tv-viewing-in-2012.html Tue, 27 Sep 2011 12:13:34 +0000 The online video platform plans to roll out scheduled online channels to mimic TV shows that will be shown on a daily or weekly basis. ]]> http://www.psfk.com/2011/09/netflix-wins-over-dreamworks-but-loses-1-million-customers.html Tue, 27 Sep 2011 12:02:58 +0000 The online content streaming company has lost a huge market share, yet still managed to gain exclusive rights to the film giant's content. ]]> http://www.psfk.com/2011/09/continuously-stream-videos-on-just-about-anything.html Mon, 19 Sep 2011 16:20:42 +0000 A new service will automatically create a list of videos for viewing based on any search term. You can be as vague or as specific as you like. ]]> http://www.psfk.com/2011/07/google-unveils-new-youtube-page-design.html Mon, 11 Jul 2011 15:15:40 +0000 Cosmic Panda gives YouTube a sleeker, more theatrical and professional aesthetic.]]> http://www.psfk.com/2011/06/junes-ny-tech-meetup-roundup-video-sharing.html Wed, 08 Jun 2011 11:15:53 +0000 We were struck by the predominance of entertainment & video sharing ideas at Tuesday night's NY Tech Meetup; specifically, their integration of 'social' features to afford viewers more curated and/or socially-validated content. ]]> http://www.psfk.com/2011/01/online-video-popularity-around-the-world-infographic.html Tue, 04 Jan 2011 18:57:01 +0000 A look at who's watching online videos around the world, where they're posting, and what they're watching. ]]> http://www.psfk.com/2010/12/teds-ads-worth-spreading.html Wed, 22 Dec 2010 12:59:46 +0000 TED is looking for advertising that shows shareability, innovation, intelligence, authenticity, humor and craft, as part of a new contest.]]> http://www.psfk.com/2010/10/the-creative-process-made-social.html Thu, 07 Oct 2010 11:50:05 +0000 YouTube Show & Tell's latest series of videos illustrate the creative process behind four successful campaigns.]]> http://www.psfk.com/2010/09/how-web-video-encourages-innovation.html Thu, 16 Sep 2010 11:00:23 +0000 Chris Anderon discusses how online video has done more than just entertain - it has tapped into the cognitive surplus, facilitated Global sharing and inspired innovation.]]> http://www.psfk.com/2010/08/brand-engagement-the-case-for-live-video.html Tue, 03 Aug 2010 10:45:00 +0000 Some insights from Gatorade and Burberry on how to effectively use the medium.]]> http://www.psfk.com/2010/07/silver-fish-hand-catch-a-new-benchmark-for-social-media-campaigns.html Fri, 16 Jul 2010 18:42:44 +0000 A recap of Old Spice's amazingly talked-about custom videos.]]> http://www.psfk.com/2010/06/google-chromes-fastball-a-race-across-the-internet.html Wed, 30 Jun 2010 20:07:36 +0000 A Flash-based game built for YouTube instigates our competitive streaks throughout the story.]]> http://www.psfk.com/2010/06/burberrys-digital-first-moves-pay-off.html Fri, 25 Jun 2010 16:06:57 +0000 Launching the Autumn-Winter 2010 collection as a fully interactive, motion-responsive online experience creates another selling platform for the brand.]]> http://www.psfk.com/2010/06/liquid-mountaineering-video-unveiled-as-branded-hoax.html Fri, 04 Jun 2010 10:14:02 +0000 Sportswear brand Hi-Tec reveals itself as the perpetrator of the online prank.]]> http://www.psfk.com/2010/06/lego-click-a-well-decorated-case-study-for-social-and-viral-media.html Thu, 03 Jun 2010 10:25:12 +0000 Pereira O'Dell's work for LEGO won the agency awards at this year's One Show, a place at TED, and is a case study for social media.]]> http://www.psfk.com/2010/04/73000-bar-tab-makes-customers-think-twice-about-drunk-driving.html Tue, 13 Apr 2010 15:16:14 +0000 How do you make people aware of driving drunk when they don't think it's a big deal? ]]> http://www.psfk.com/2010/04/uniqlos-tweet-show.html Fri, 09 Apr 2010 07:01:35 +0000 Uniqlo has launched a digital campaign that integrates your Tweets into a personalized video, complete with Uniqlo's characteristic charm, whimsy, and ultimately - merchandise. ]]> http://www.psfk.com/2010/04/thrillist-launches-video-series-to-help-readers-pretend-youve-been-there.html Fri, 02 Apr 2010 14:03:27 +0000 The Thrillist newsletter has introduced a video extension that promises to help its readers "pretend they've been there."]]> http://www.psfk.com/2010/04/diesels-a-hundred-lovers-interactive-video.html Fri, 02 Apr 2010 06:44:08 +0000 As part of a new Diesel campaign, Anomaly has both created the ad, and released the accompanying song through their Anomaly Music Group.]]> http://www.psfk.com/2010/03/branded-entertainment-philips-launches-teaser-for-parallel-lines.html Wed, 03 Mar 2010 15:34:07 +0000 Philips and DDB will release a series of five thematically-linked short films online in April, as a follow-up to its award-winning interactive film Carousel. ]]> http://www.psfk.com/2010/03/new-balance-365-campaign-fuses-content-and-commerce.html Mon, 01 Mar 2010 14:47:00 +0000 New Balance launched "New Balance 365" this week - an online marketing campaign in which they will run a unique short video clip daily, directed by experimental Swedish ad creator Jesper Koothoofd. ]]> http://www.psfk.com/2010/02/capture-your-flag-finding-fulfillment-to-cultivate-your-purpose.html Tue, 16 Feb 2010 14:55:36 +0000 Online interview series, Capture Your Flag tells a more hopeful narrative for people planning their professional and personal life journey.]]> http://www.psfk.com/2010/02/bbcs-shareable-re-mixable-online-pilot-show.html Fri, 05 Feb 2010 15:41:51 +0000 We recently stumbled onto the BBC's R&DTV - a pilot show built for the internet era, and designed to be shareable, remix-able and redistributed.]]> http://www.psfk.com/2010/02/watch-it-later-the-boxee-bookmarklet.html Wed, 03 Feb 2010 18:04:05 +0000 Media-streaming service, Boxee has created a useful bookmarklet that captures and cues up videos to be watched at a later time.]]> http://www.psfk.com/2010/01/goodbye-dvds-netflix-streaming-on-the-rise.html Thu, 28 Jan 2010 21:40:01 +0000 Netflix reports that half of its 12 million users opt to watch movies on the company's Watch Instantly service]]>