Ikea has become known for innovative digital campaigns: Open Kitchen was one of their most recent successes, a site that allowed users to upload images of their kitchens with the chance to win back the cost of their Ikea kitchen. Their latest one is Bedroom Secrets, where apart from winning a similar prize for uploading pictures of their bedrooms, users can look into the bedrooms of three characters: Lonne, Sven and Manette, live. Reminds us of Nokia’s Somebody Else’s Phone campaign, as well as Diesel’s hijacking campaign from not too long ago, though user-generated content is something the other two [...]
Read more...June 29, 2009
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