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[Inspiration] Digital content shouldn’t replace traditional marketing, says ad veteran Sir John Hegarty
Work december 23, 2015

The PSFK Holiday Gift Guide 2015

Based on a year of research by PSFK Labs, we curated a list of near future-proof holiday gifts

Advertising november 27, 2015

Oreo: Why Trusted Collaboration and Agile Teams Ensure Business Success

The Oreo team at Mondelēz invites a wide range of external creatives, namely from HP and The Martin Agency, to help with rapid innovation for new $1bn venture

Retail november 26, 2015

How Mondelez Is Overturning the Retail Model With Oreos

Food giant's e-commerce leader explains how a fearless approach will drive $1bn of new sales

Work november 19, 2015

The Dragon Within: Oreo's Approach to Fearless Innovation

Mondelēz execs stress importance of employing small independent internal teams with permission to fail, something they put to use when executing the Oreo Colorfilled Campaign

Cities august 11, 2014

Oreo Mini Treating 50 Tiny Towns to Pint-Sized Cookie Packages

Oreo Mini is delivering miniature packages of cookies to the smallest towns in the US

Innovation april 15, 2014

8 Stories You Need To Know Today

Facebook to become e-money institution, glow-in-the-dark roads, and marijuana vending machine

Innovation march 14, 2014

PSFK Top 5 Stories Of The Week

IKEA makes furniture for nomadic 20 year olds, OREO 3D prints cookies made of tweets, and a fake app for drunks.

Technology november 1, 2013

Vine Horror Films Star Oreos As The Lead Characters [Video]

The cookie brand made another appearance on the red carpet, offering a trick and a treat.

Luxury october 18, 2013

11 Stories You Need To Know Today

A bionic man will set foot in D.C. tomorrow as Yandex launches a Google competitor.

Retail october 17, 2013

Grocery Shelf Scans Passing Customers To Deliver Customized Messages

Sensors are able to read shoppers to figure out their snacking soft-spots.

Mobile may 14, 2013

12 Stories You Need To Know Today

France to tax Apple and Google, a new sustainable venture fund and trees found to be worth billions...links to start your day with.

Technology may 1, 2013

Oreo Makes It Rains Cookies With Augmented Reality

Catch cookies in a cup superimposed onto your surroundings using the brands latest game.

Advertising march 12, 2013

Robot Butler Separates Oreo Cookies For Its Owner [Video]

HERB is robotic helper that is programmed to scrape off the cream from the biscuit.


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