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outdoor advertising
Work may 20, 2014

Giant Roadside Poem Sucks Pollution Out Of The Air

The titanium dioxide coating can absorb the pollution from 20 cars every day.

Work march 11, 2014

Playful Billboards Come Complete With Detachable Beach Gear

New Zealand soft drink maker L&P reminds people to 'hold onto summer', with ads that offer something special.

Design & Architecture january 15, 2014

McDonald's Ad Tempts Bus Passengers With Midnight Snacks

DDB Sydney's backlit bus stop poster reflected another arch in the glass pane when it became dark, creating the full symbol for the fast food giant.

Advertising october 29, 2012

Interactive Billboard For Hydrating Cream Has Viewers 'Peel Off' Dead Skin [Video]

Burt’s Bees used outdoor advertising to demonstrate the benefits of its new Intense Hydration skincare line and giving customers free coupons.

Sustainability august 28, 2012

'Green Space' Created By Pedestrians Walking Over Urban Poster

Large white canvases with images of bare trees were placed on street crossings in China; when people crossed the street, paint on the bottom of their shoes created ‘leaves.'

Advertising august 9, 2012

Listerine’s Flipbook Ad Emits Bad Onion Breath [Video]

The regular-looking flipbook features special technology to make the pages smell, for a campaign about the perils of bad dental hygiene.

Innovation january 31, 2012

Billboard Housing Concept Helps Finance Homes With Ads

Design studio Apostrophy's creates a prototype that puts outdoor media on traditional housing.

Technology august 1, 2011

AR Advertising Takeover In Times Square [Video]

Public Ad Campaign creates a mobile app that replaces billboards with artwork.

Mobile april 7, 2011

Adzookie Transforms Houses Into Billboards

A controversial new initiative helps homeowners pay their mortgage.

Advertising april 5, 2011

Hot Wheels Installs Loop On Highway [Pic]

Ad campaign transforms the small-scale track loop into a life size billboard.

Retail july 9, 2010

(VIDEO) Outdoor Advertising With Twitter-Based Murals

Campaign aiming to boost tourism in Canada engages city-dwellers by developing interactive storescapes.

Work march 15, 2010

IKEA Furnishes Parisian Subways

IKEA has demonstrated creativity in a recent guerrilla marketing initiative by furnishing Parisian subway stops.

Design & Architecture december 31, 2009

Positive Advertising: The Appropriated Poster Campaign

The Appropriated Poster Campaign is a public art installation where traditional bus stop billboards are transformed into something positive and meaningful.

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