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Fitness & Sport
AR / VR
Giant Roadside Poem Sucks Pollution Out Of The Air
20 may 2014
The titanium dioxide coating can absorb the pollution from 20 cars every day.
Playful Billboards Come Complete With Detachable Beach Gear
11 march 2014
New Zealand soft drink maker L&P reminds people to 'hold onto summer', with ads that offer something special.
McDonald’s Ad Tempts Bus Passengers With Midnight Snacks
15 january 2014
DDB Sydney's backlit bus stop poster reflected another arch in the glass pane when it became dark, creating the full symbol for the fast food giant.
Interactive Billboard For Hydrating Cream Has Viewers ‘Peel Off’ Dead Skin [Video]
29 october 2012
Burt’s Bees used outdoor advertising to demonstrate the benefits of its new Intense Hydration skincare line and giving customers free coupons.
‘Green Space’ Created By Pedestrians Walking Over Urban Poster
28 august 2012
Large white canvases with images of bare trees were placed on street crossings in China; when people crossed the street, paint on the bottom of their shoes created ‘leaves.'
Listerine’s Flipbook Ad Emits Bad Onion Breath [Video]
9 august 2012
The regular-looking flipbook features special technology to make the pages smell, for a campaign about the perils of bad dental hygiene.
Billboard Housing Concept Helps Finance Homes With Ads
31 january 2012
Design studio Apostrophy's creates a prototype that puts outdoor media on traditional housing.
AR Advertising Takeover In Times Square [Video]
1 august 2011
Public Ad Campaign creates a mobile app that replaces billboards with artwork.
Adzookie Transforms Houses Into Billboards
7 april 2011
A controversial new initiative helps homeowners pay their mortgage.
Hot Wheels Installs Loop On Highway [Pic]
5 april 2011
Ad campaign transforms the small-scale track loop into a life size billboard.
(VIDEO) Outdoor Advertising With Twitter-Based Murals
9 july 2010
Campaign aiming to boost tourism in Canada engages city-dwellers by developing interactive storescapes.
IKEA Furnishes Parisian Subways
15 march 2010
IKEA has demonstrated creativity in a recent guerrilla marketing initiative by furnishing Parisian subway stops.
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