Screens are everywhere—in bars, taxis, movie theaters, living rooms, city streets, in your hand, in front of you right now—and it’s making media increasingly fragmented. Yesterday we talked about how the ad business is being affected by this proliferation of media channels. “We have a story we want to tell, and we use different media channels and different touch points to tell it. We have to rely on the consumer to pull the story together,” said Robert Rasmussen.
However, the mark of a good campaign is not just narrative cohesion between these channels, but truly connecting them in an [...]

A while back, we wrote a short post about the Engaging Ideas Card Pack and mentioned, “We haven’t gotten our hands on the full set, but it looks like a neat package for a broad range of ideas.”  Well, now (thanks to Rob Fox) we’ve gotten our grubs on the entire pack and sifted through the stack of colorful cards.
The first impression is that they look like a deck of large novelty sized playing cards printed on thick stock cardboard.  The front side of each card is an image meant to invoke the message or activity presented on the back.  [...]

A while back, we wrote a short post about the Engaging Ideas Card Pack and mentioned, “We haven’t gotten our hands on the full set, but it looks like a neat package for a broad range of ideas.”  Well, now (thanks to Rob Fox) we’ve gotten our grubs on the entire pack and sifted through the stack of colorful cards.
The first impression is that they look like a deck of large novelty sized playing cards printed on thick stock cardboard.  The front side of each card is an image meant to invoke the message or activity presented on the back.  [...]

Gawker and Gothamist report that New York City is putting their subway advertising program into overdrive. First off are plans to wrap entire subway cars with ads (as graffiti artists did in the early days of the art form). The next public transport-ad scheme involves placing a series of ads inside subway tunnels that will create a rough animation as the car passes by. Also up for grabs are turnstile arms and pretty much any available surface.
Although you would hope that all this surplus cash would mean a reduction in fare (it will cost advertisers $95k a month to do [...]

Nothing ruins an outdoor concert or film screening quite like sitting on the grass for hours, hunched over like a barely opened mollusk shell.  But with the GreenSeat, sore backs are now a thing of the past.  Made from corrugated cardboard, the chair is a cheap, recyclable way to alleviate long episodes of sitting.  At this point, it’s been pitched primarily to eco-friendly audiences, but considering that the chair’s construction offers great potential for advertising placement, we can only hope it will be popping up in venues worldwide.  The simple all-in-one design incorporates a seat cover and handle and when [...]

Coming off of our post about the most creative business cards, we now present a collection of the most eye catching movie posters of all time.  Smashing Magazine provides us with their selection of 50 Beautiful Movie Posters.  The list includes some obviously iconic posters like Star Wars or Forrest Gump, but it also recognizes modern classics like The Dark Knight and Grindhouse.  Many recent movies pay homage to the classic simplistic styles, but it is clear that artistic form can mark distinction in a sometimes overcrowded and forgettable market. It’s nice to know that innovative graphic designers will always [...]

The popular UK milk drink FRijj has recently launched an ad campaign pairing their sponsorship of a film festival with user created content. The B-Movie themed microsite calls on viewers to film their own masterpiece utilizing the brand. While the festival includes classics like Jaws and Scarface, the user videos are encouraged to pursue a lower standard of film with the clips on the site parodying not-so-classic movies like The Blob. From The Digital Mainstream:
By encouraging users to participate in a movie-making competition based around the drink, Frijj have created a genuine brand experience – something that [...]

Once again, the clever Marketing Folks from H&M have put up the H&M Summerstore at one of Hamburg’s oldest Beach Clubs- Strand Pauli. Backed by a huge H&M Blowup, the store fits nicely into the Beach Clubs architecture and design. It gives all the beach bums who forgot to bring their Bikini for a spontaneous sun-bath the convenience of a cheap buy.
More photos can be found on this Flickr Set.

Want to be Kanye West (and who doesn’t, really)? Dial 1-877-BeKanye and choose from the following options:

Press 1 to begin the registration process to become a groupie
Press 2 to join Kanye’s absolutely fabulous entourage
Press 3 for the absolute summertime cocktail
Press 4 for the BeKanye tablet, which “unleashes the superstar within” and “turns you into Kanye West for a few hours or the rest of your life” (more at www.bekanyenow.com)
Press 5 to be directly connected to Kanye West’s cell phone

This is a pretty smart mobile database campaign, as each option prompts you to enter your cell phone number (and [...]

We reported earlier on the viral marketing campaign of Absolut vodka that put Kanye West in a cheesy infomercial-style ad. On a morning commute to Manhattan we noticed a poster ad had gone up, with only a subtle reference to Absolut hidden in a chunk of text. One passenger took out her camera phone and snapped a picture, while all other riders studied the poster looking confused. Nobody else knew what the ad was for and didn’t look like they would bother to find out. We’ll be curious to see how this campaign expands to reach [...]

The growth and cost-effectiveness of “Ambush Marketing” has driven offical sponsors of the Olympics to push for a ban.  Luckily for them, China has a well established system for clamping down on all things lacking government approval.  China has banned athletes from bringing their own drinks to events and will take over all prominent advertising locations, allowing only promotional material carrying official sponsorship.
The Economist reports:
Ambush marketers have replaced hooligans as the villains of sporting events, because they undermine official sponsors, which are the main source of revenue in some sports. The stakes are highest at the Olympics. This year 12 [...]

Lexus drivers in Philadelphia will soon be able to park in two priority parking areas at the Wachovia Center. As part of a new three-year advertising and sponsorship package between Lexus and and arena owner Comcast-Spectacor, Lexus owners will get to park in specially reserved lots that prominently feature Lexus advertising on the light poles.
[via Jalopnik]

To promote his love for graffiti, Marc Ecko is creating digital “citylights,” or large LCD screens, that feature bluetooth interactivity. These giant LCD screens allow passerby’s to access the screen via bluetooth and “spray” graffiti with their mobile phone. The design is currently being tested in Germany.
-Contributed by Jon Lombardo

We’re impressed with the BBC’s new US advertising campaign:

More images of the campaign at Adverbox

(Kudos to Colin Nagy)

Great campaign for Denver Water by Sukie Advertising.
Pretty self-explanatory…