http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 20:15:17 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/11/aol-uses-parking-meters-to-market-hyperlocal-website-pic.html Tue, 15 Nov 2011 12:53:28 +0000 Its online network 'Patch' offers free parking in downtown Montclair, New Jersey.]]> http://www.psfk.com/2008/11/att-text-jumbli-many-screens-one-experience-2.html Tue, 25 Nov 2008 16:04:58 +0000 Screens are everywhere—in bars, taxis, movie theaters, living rooms, city streets, in your hand, in front of you right now—and it’s making media increasingly fragmented. Yesterday we talked about how the ad business is being affected by this proliferation of media channels. “We have a story we want to tell, and we use different media channels and different touch points to tell it. We have to rely on the consumer to pull the story together,” said Robert Rasmussen. However, the mark of a good campaign is not just narrative cohesion between these channels, but truly connecting them in an interactive,Read more...]]> http://www.psfk.com/2008/11/hands-on-with-the-engaging-ideas-card-pack.html Thu, 20 Nov 2008 16:21:37 +0000 A while back, we wrote a short post about the Engaging Ideas Card Pack and mentioned, “We haven’t gotten our hands on the full set, but it looks like a neat package for a broad range of ideas.”  Well, now (thanks to Rob Fox) we’ve gotten our grubs on the entire pack and sifted through the stack of colorful cards. The first impression is that they look like a deck of large novelty sized playing cards printed on thick stock cardboard.  The front side of each card is an image meant to invoke the message or activity presented on theRead more...]]> http://www.psfk.com/2008/11/hands-on-with-the-engaging-ideas-card-pack-2.html Thu, 20 Nov 2008 16:21:37 +0000 A while back, we wrote a short post about the Engaging Ideas Card Pack and mentioned, “We haven’t gotten our hands on the full set, but it looks like a neat package for a broad range of ideas.”  Well, now (thanks to Rob Fox) we’ve gotten our grubs on the entire pack and sifted through the stack of colorful cards. The first impression is that they look like a deck of large novelty sized playing cards printed on thick stock cardboard.  The front side of each card is an image meant to invoke the message or activity presented on theRead more...]]> http://www.psfk.com/2008/10/is-advertising-the-new-graffiti-2.html Fri, 31 Oct 2008 16:05:17 +0000 Gawker and Gothamist report that New York City is putting their subway advertising program into overdrive. First off are plans to wrap entire subway cars with ads (as graffiti artists did in the early days of the art form). The next public transport-ad scheme involves placing a series of ads inside subway tunnels that will create a rough animation as the car passes by. Also up for grabs are turnstile arms and pretty much any available surface. Although you would hope that all this surplus cash would mean a reduction in fare (it will cost advertisers $95k a month toRead more...]]> http://www.psfk.com/2008/10/ecolounging-with-the-greenseat.html Thu, 30 Oct 2008 17:54:26 +0000 Nothing ruins an outdoor concert or film screening quite like sitting on the grass for hours, hunched over like a barely opened mollusk shell.  But with the GreenSeat, sore backs are now a thing of the past.  Made from corrugated cardboard, the chair is a cheap, recyclable way to alleviate long episodes of sitting.  At this point, it’s been pitched primarily to eco-friendly audiences, but considering that the chair’s construction offers great potential for advertising placement, we can only hope it will be popping up in venues worldwide.  The simple all-in-one design incorporates a seat cover and handle and whenRead more...]]> http://www.psfk.com/2008/10/most-creative-movie-posters.html Tue, 21 Oct 2008 20:34:24 +0000 Coming off of our post about the most creative business cards, we now present a collection of the most eye catching movie posters of all time.  Smashing Magazine provides us with their selection of 50 Beautiful Movie Posters.  The list includes some obviously iconic posters like Star Wars or Forrest Gump, but it also recognizes modern classics like The Dark Knight and Grindhouse.  Many recent movies pay homage to the classic simplistic styles, but it is clear that artistic form can mark distinction in a sometimes overcrowded and forgettable market. It’s nice to know that innovative graphic designers will alwaysRead more...]]> http://www.psfk.com/2008/08/creepy-microsite-encourages-user-submitted-b-movies.html Tue, 12 Aug 2008 18:21:05 +0000 The popular UK milk drink FRijj has recently launched an ad campaign pairing their sponsorship of a film festival with user created content. The B-Movie themed microsite calls on viewers to film their own masterpiece utilizing the brand. While the festival includes classics like Jaws and Scarface, the user videos are encouraged to pursue a lower standard of film with the clips on the site parodying not-so-classic movies like The Blob. From The Digital Mainstream: By encouraging users to participate in a movie-making competition based around the drink, Frijj have created a genuine brand experience – something that is rareRead more...]]> http://www.psfk.com/2008/07/hms-summerstore.html Wed, 23 Jul 2008 16:51:24 +0000 Once again, the clever Marketing Folks from H&M have put up the H&M Summerstore at one of Hamburg’s oldest Beach Clubs- Strand Pauli. Backed by a huge H&M Blowup, the store fits nicely into the Beach Clubs architecture and design. It gives all the beach bums who forgot to bring their Bikini for a spontaneous sun-bath the convenience of a cheap buy. More photos can be found on this Flickr Set.]]> http://www.psfk.com/2008/07/absoluts-bekanye-campaign.html Tue, 22 Jul 2008 19:41:51 +0000 Want to be Kanye West (and who doesn’t, really)? Dial 1-877-BeKanye and choose from the following options: Press 1 to begin the registration process to become a groupie Press 2 to join Kanye’s absolutely fabulous entourage Press 3 for the absolute summertime cocktail Press 4 for the BeKanye tablet, which “unleashes the superstar within” and “turns you into Kanye West for a few hours or the rest of your life” (more at www.bekanyenow.com) Press 5 to be directly connected to Kanye West’s cell phone This is a pretty smart mobile database campaign, as each option prompts you to enter yourRead more...]]> http://www.psfk.com/2008/07/be-kanye-expands-to-nyc-subway.html Wed, 16 Jul 2008 20:34:24 +0000 We reported earlier on the viral marketing campaign of Absolut vodka that put Kanye West in a cheesy infomercial-style ad. On a morning commute to Manhattan we noticed a poster ad had gone up, with only a subtle reference to Absolut hidden in a chunk of text. One passenger took out her camera phone and snapped a picture, while all other riders studied the poster looking confused. Nobody else knew what the ad was for and didn’t look like they would bother to find out. We’ll be curious to see how this campaign expands to reach a larger audience whileRead more...]]> http://www.psfk.com/2008/07/china-cracks-down-on-unauthorized-marketing.html Wed, 09 Jul 2008 20:21:24 +0000 The growth and cost-effectiveness of “Ambush Marketing” has driven offical sponsors of the Olympics to push for a ban.  Luckily for them, China has a well established system for clamping down on all things lacking government approval.  China has banned athletes from bringing their own drinks to events and will take over all prominent advertising locations, allowing only promotional material carrying official sponsorship. The Economist reports: Ambush marketers have replaced hooligans as the villains of sporting events, because they undermine official sponsors, which are the main source of revenue in some sports. The stakes are highest at the Olympics. ThisRead more...]]> http://www.psfk.com/2007/12/lexus-owners-get-priority-parking-at-stadium.html Wed, 12 Dec 2007 23:54:46 +0000 Lexus drivers in Philadelphia will soon be able to park in two priority parking areas at the Wachovia Center. As part of a new three-year advertising and sponsorship package between Lexus and and arena owner Comcast-Spectacor, Lexus owners will get to park in specially reserved lots that prominently feature Lexus advertising on the light poles. [via Jalopnik]]]> http://www.psfk.com/2007/09/bluetooth-graffiti-billboards.html Wed, 26 Sep 2007 20:37:55 +0000 To promote his love for graffiti, Marc Ecko is creating digital “citylights,” or large LCD screens, that feature bluetooth interactivity. These giant LCD screens allow passerby’s to access the screen via bluetooth and “spray” graffiti with their mobile phone. The design is currently being tested in Germany. -Contributed by Jon Lombardo]]> http://www.psfk.com/2007/06/both-sides-of-the-story.html Fri, 15 Jun 2007 22:43:19 +0000 We’re impressed with the BBC‘s new US advertising campaign: More images of the campaign at Adverbox (Kudos to Colin Nagy)]]> http://www.psfk.com/2007/05/use-only-what-you-need.html Mon, 14 May 2007 18:45:44 +0000 Great campaign for Denver Water by Sukie Advertising. Pretty self-explanatory…]]> http://www.psfk.com/2007/03/casino-di-venezia-urban-spam-or-great-idea.html Tue, 27 Mar 2007 15:23:57 +0000 So normally we’d protest about another ad being plastered before our eyes but there’s something witty and fun about this ad for a casino. Created by AdmCom in Italy. via Ads of the World]]> http://www.psfk.com/2007/03/hotel-boycott-over-urban-spam.html Wed, 21 Mar 2007 17:26:29 +0000 Some of you may remember that we featured a photo of the new billboard site at New York’s Gansevort Hotel the other day, well, now we’ve received news from Wendy Dembo that local businesses are boycotting the hotel in protest. An email being sent round by the Greenwich Village Society for Historic Preservation says: Join the Greenwich Village Society for Historic Preservation, local block associations, community groups, elected officials, and area merchants for a demonstration outside the Hotel Gansevoort tomorrow night from 8:30 – 9:30 pm. Bring your friends and neighbors, signs, whistles and other (non-electrically amplified) noise-makers, and spreadRead more...]]> http://www.psfk.com/2007/03/urban-spam-london.html Thu, 15 Mar 2007 00:42:47 +0000 Capital Radio have taken to the roads of London in a converted Routemaster, the iconic bus of London. To add that Capital Radio feel they’ve fitted it with some classy blue lights and a capital radio logo.]]> http://www.psfk.com/2007/03/genius-outdoor-ads-by-quicksilver.html Tue, 13 Mar 2007 18:03:34 +0000 Following their Dynamite Surfing viral video, Saatchi & Saatchi Copenhagen has come up with another gem for surf/skate brand Quicksilver. via Fubiz]]> http://www.psfk.com/2007/03/ads-with-search-engines-in-them.html Tue, 13 Mar 2007 15:49:32 +0000 An interesting trend in creative that CScout has picked up on in their blog, is the use of ‘search engines’. This ad here is a recruitment ad for staff in Japan and has the words “Docomo staff” written in a search box. More atCScout]]> http://www.psfk.com/2007/02/psfk-conference-panel-rob-schaltenbrand-with-floyd-hayes-kacy-coll-darren-paul-drew-neisser.html Wed, 28 Feb 2007 18:06:29 +0000 Probably the most topical of the talks next Tuesday will be on the subject of guerrilla and outdoor marketing and where to draw the line between smart idea and urban spam. Rob Schaltenbrand who previously worked as Engagement Director at Converse will probe the subject with a number of professionals whose companies work touches upon the subject: Floyd Hayes of Cunning, Kacy Coll of Naked, Darren Paul of the Night Agency and Drew Neisser of Renegade. ‘Urban Spam or Smart Idea’ is an essential talk on one of the most important issues facing the advertising and marketing industry. Tickets &Read more...]]> http://www.psfk.com/2007/02/salvation-army-campaign-in-brazil.html Mon, 12 Feb 2007 14:50:45 +0000 There’s an interesting campaign being run by the Salvation Army in Brazil that uses recycled cardboard and grocery bags that have been found on the street. On the boxes are printed layout-designs to show how the pieces are used. More at: Wooster Collective]]> http://www.psfk.com/2007/02/virgin-media-launch.html Thu, 08 Feb 2007 21:32:02 +0000 Today saw one of the biggest brand launches of 2007. NTL:Telewest and Virgin Mobile became Virgin Media. To celebrate the launch the publicity shy, recluse, Richard Branson appeared in a glass box in Covent Garden to demonstrate that Virgin Media puts you, the consumer in control. The Guardian said: “Virgin Media, created from the merger of NTL, Telewest and Virgin Mobile, will take on BSkyB, BT and a host of others by offering digital television, broadband internet access, and mobile and home telephone services – known as “quadplay”. “Sir Richard Branson said: “For the first time, there is a singleRead more...]]> http://www.psfk.com/2007/02/boston-revisited.html Thu, 08 Feb 2007 18:01:44 +0000 Since the Boston urban spam incident last week, there has been much discussion in the blogosphere about the campaign. A couple of blog posts really stood out. Seth Godin made us think back to the concept of challenger brands More than ten years ago, I co-wrote four of the Guerrilla Marketing books. At the time, Jay Levinson and I were focused at helping small businesses break out of the helpless rut of leaving advertising to the big guys. There were plenty of niches where smaller organizations could really thrive without becoming pariahs in their community. It hasn’t taken long forRead more...]]> http://www.psfk.com/2007/02/dasani-refreshes-the-parts.html Thu, 08 Feb 2007 02:18:10 +0000 Here’s a nice idea that Anomaly sent us: it’s an ad that hijacks other ads. In this version in Times Square the Sports Illustrated supermodel in the ad above drinks from the bottle of Dasani in the ad below through a well placed giant straw. Click image to enlarge. Update: Ah, we just worked out that there’s a partnership between Dasani & Sports Illustrated. Check out the site cravingmore.com. Clever, no?]]> http://www.psfk.com/2007/02/urban-spam-shuts-down-city-marketers-arrested.html Thu, 01 Feb 2007 15:43:53 +0000 There’s been a lot of hoo-ha over the last 24 hours over the fact that a guerrilla marketing campaign for TV Show TV Hunger Force where an LED icon was thrown over a wire and caused a power-cut. The bomb squad were also called. Now, there are two camps here: the oh look how the police over reacted camp (led by Boing Boing) and the maybe they pushed it too far camp (led by Floyd Hayes). Boing Boing don’t seem to do much for a living) seem content to ridicule the Boston police: Ashamed of their own foolish overreaction toRead more...]]> http://www.psfk.com/2007/01/brand-experience-red-bull-illume.html Wed, 31 Jan 2007 17:18:10 +0000 On January 25 2007, Aspen/Snowmass hosted the official unveiling of Red Bull Illume Photo Exhibit displaying “the most dramatic compilation” of actin and adventure sports imagery. Fullaluv created 25 massive mirrored and metallic cubes to serve as the displays for the imagery. During the day, visitors can only see the the mirrored cubes but at night, the cubes illuminate. Lots more photos here. [via Core77]]]> http://www.psfk.com/2007/01/virtual-feedback-into-real-life-build.html Tue, 30 Jan 2007 22:46:55 +0000 Starwoods Hotel is using feedback from residents in a virtual work to help define their real world brand experience. Feedback from visitors to the virtual Aloft hotel in Sedcond Life will be incorporated into the design of the real hotel, due to open next year. Virtual Aloft: under_construction Related IF! Stories Interview With Marc Schiller of ElectricArtists on the Aloft Second Life Hotel]]> http://www.psfk.com/2007/01/branding-with-architecture.html Mon, 29 Jan 2007 16:04:46 +0000 The Chosunilbo runs an interesting article that looks at how brands are using their buildings as representations of their brands. Nothing too new in the idea – but the article finds lots of new applications of the idea. An extract: Lined with famous brand shops including Gucci, Dior and Louis Vuitton, a stretch of Tokyo from Aoyama to Omotesando has become must-see destination for visitors to Japan. Tokyo’s Prada building, with its transparent exterior and bug-eyed window panels has emerged as one of the trend’s leading examples. Now tech companies are getting into the game, too, with Sony and AppleRead more...]]>