http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 14:30:50 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/01/dog-storage-lockers.html Wed, 18 Jan 2012 19:00:50 +0000 Grocery store attracts pet-owners and deters dog thieves with this simple solution. ]]> http://www.psfk.com/2011/12/timberland-creates-foldable-eco-friendly-hiking-shoes-gallery.html Tue, 13 Dec 2011 15:50:04 +0000 The Raider Trial Camp outdoor footwear can be zipped up and conveniently packed away. ]]> http://www.psfk.com/2011/12/app-turns-any-outdoor-activity-into-a-competitive-race.html Mon, 12 Dec 2011 17:10:07 +0000 PSFK discussed the Future of Gaming with the founder of Explorence, a start-up that develops mobile games which turn outdoor recreational activities into real life video games.]]> http://www.psfk.com/2011/11/saks-fifth-avenue-holiday-light-show-features-3d-projection-mapping.html Mon, 28 Nov 2011 12:00:09 +0000 The popular luxury store uses new technology to put a creative spin on their traditional holiday light show. ]]> http://www.psfk.com/2011/11/nokia-to-launch-lumia-smartphones-with-multimedia-lightshow.html Wed, 16 Nov 2011 19:05:14 +0000 The telecommunications company embarks on an ambitious promotional event on one of London's iconic skyscrapers featuring music by DJ deadmau5.]]> http://www.psfk.com/2011/11/flexible-home-loans-advertised-with-a-3d-overlay-on-a-stretched-bus.html Wed, 16 Nov 2011 18:23:15 +0000 A Sydney-based agency successfully uses an "under-utilized medium" to drive a new service's unique selling proposition. ]]> http://www.psfk.com/2011/11/psfk-picks-top-five-apps-of-the-week-4.html Tue, 01 Nov 2011 17:15:05 +0000 A roundup of the latest, most fascinating apps we've learned about this past week.]]> http://www.psfk.com/2011/10/volkswagen-art-heist-campaign-encourages-admirers-and-thieves.html Thu, 13 Oct 2011 19:59:33 +0000 Volkswagen celebrates contemporary art for all in Canada with its latest campaign.]]> http://www.psfk.com/2011/10/leds-wheels-promote-green-lantern-movie.html Wed, 12 Oct 2011 18:21:22 +0000 Warner Bros used an in-the-streets campaign to publicize the release of their movie in Brazil. ]]> http://www.psfk.com/2011/08/london%e2%80%99s-national-theatre-uses-bee-friendly-outdoor-furniture.html Wed, 24 Aug 2011 14:36:34 +0000 London’s National Theatre has created a sustainable and fragrant outdoor environment.]]> http://www.psfk.com/2011/08/how-the-anorak-became-a-shield-for-the-modern-man.html Tue, 02 Aug 2011 14:38:27 +0000 A small Brooklyn company takes a simple anorak and reinvents it as a tailored armor for the urban cyclist---to face any kind of weather, 365 days of the year.]]> http://www.psfk.com/2011/05/merrell-crowdsources-worlds-largest-panorama.html Fri, 27 May 2011 12:48:55 +0000 The global campaign is aiming to collect enough content to create a massive panorama, while simultaneously raising money for the preservation of public lands.]]> http://www.psfk.com/2011/05/orbits-ambient-advertising-pic.html Tue, 03 May 2011 18:43:59 +0000 In Austria, outdoor billboards were placed in front of snow cannons to emphasize the breath-freshening effect of Orbit Ice Mints. ]]> http://www.psfk.com/2010/07/long-distance-printing-with-the-facadeprinter.html Thu, 15 Jul 2010 18:56:48 +0000 The Facadeprinter system can be used for a variety of applications to print on large outdoor surfaces.]]> http://www.psfk.com/2010/06/cannes-lions-winners-roundup.html Wed, 30 Jun 2010 14:55:27 +0000 A look at this year's champions - and some thoughts on what they indicate about the direction of branding, advertising and creativity moving forward.]]> http://www.psfk.com/2009/07/bringing-outdoor-space-inside.html Thu, 30 Jul 2009 07:11:00 +0000 This house in Tokyo was designed to more seamlessly integrate the natural environment with indoor space. The architects at Suppose Design Office call it “half-outdoor” space. It occurs by placing areas normally outdoors on the inside, creating a kind of liminal threshold. The transitional spaces are demarcated by the use of different materials. [via ArchDaily] Related Posts on PSFK House in Japan Makes Room for Plants Mumbai’s Mindspace Garden Dystopian Farm: Skyscraper Garden & Social Space]]> http://www.psfk.com/2009/07/custom-interactive-projections-on-buildings.html Tue, 21 Jul 2009 15:54:52 +0000 We’ve previously written about projections on buildings, and the technology and application of it seems to be proliferating. This time, NuFormer Digital Media from the Netherlands brings us a video demo of custom made 3D projections made to fit each building. Projection on Buildings from NuFormer Digital Media on Vimeo. [ via Scene 360 ] Custom Interactive Projections On Buildings]]> http://www.psfk.com/2009/05/building-alive-with-lights.html Wed, 20 May 2009 15:24:32 +0000 Lights On is a synchronized light and sound installation on the exterior of the Ars Electronica Center in Linz, Austria. There are 1085 LED controlled windows to coordinate with the sound playing from speakers around the building. [today and tomorrow via swissmiss]]]> http://www.psfk.com/2009/03/lumos-dual-purpose-fireplace.html Wed, 11 Mar 2009 16:09:02 +0000 The Lumos Outdoor Fireplace is another well-designed piece of multi-purpose gear. In its starting form, it’s a sleek fireplace to keep you warm while enjoying the great outdoors. Slide down the chimney, flip down the top half, and it becomes a charcoal grill, with a side stand to hold food and cooking tools. Not the most revolutionary thing in the world, but a great example of a tool that can be put to use year-round. [via Gizmodo]]]> http://www.psfk.com/2009/02/when-graffiti-doesnt-get-you-street-creds-fall-back-on-genrification.html Mon, 16 Feb 2009 17:48:03 +0000 While walking down Bedford Ave in Williamsburg, Brooklyn, we happened across this humorous mural poking a bit of fun at the commercialization of neighborhood. The piece comes from Colossal Media, an outdoor advertising company specializing in hand painted murals. Colossal is also responsible for those ‘authentic’ looking Dewars ads around the city, but the above mural appears to be nothing more that an ad for themselves – which is interesting in and of itself. This is an outdoor media company who relies on their ‘street creds’ and prides themselves on being able to connect savvy consumers with brands via ‘psuedo-graffiti’Read more...]]> http://www.psfk.com/2009/01/smashing-cadbury-creme-eggs-in-your-free-time.html Fri, 16 Jan 2009 21:34:56 +0000 Waiting for the bus no longer has to be an interminable process of staring slack jawed towards the horizon hoping for its arrival, in many parts of the UK at least.  As part of Cadbury’s gooey new advertising campaign – created by Saatchi & Saatchi – for their popular Creme Eggs, they have launched a touchscreen bus shelter game. The game is modeled after the classic carnival game that challenges contestants to hit as many “fill in the blank rodents” as possible as they unknowingly emerge from their burrows in set amount of time, only in this case it’s Cadbury CremeRead more...]]> http://www.psfk.com/2006/05/ecosneakers.html Fri, 12 May 2006 15:29:02 +0000 Treehugger reports on their current faves.]]>