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outlier
Advertising may 26, 2014

Commuter Clothing Expert: How To Reinvent Marketing To Make It Work For You [PSFK 2014]

In this video, the founder of Outlier spoke at the PSFK Conference about using transparent communication for successful brand strategy.

Advertising december 24, 2012

Abe Burmeister: My 2013 Prediction, A Retail Earthquake

PSFK asks the founder of clothing brand Outlier what he thinks will dominate in 2013.

Advertising september 7, 2012

11 Startups Reshaping NYC’s Fashion Industry

A look at the winners from Bloomberg's 'Project Pop-Up,' a competition to find innovative fashion retailers and technology companies in New York City.

Advertising august 13, 2012

How To Reimagine What People Wear

Co-founder of bespoke clothing company 'Outlier,' Abe Burmeister continues to develop his line of high quality urban outdoor wear and envisions a future based on simplification. One of a series of interviews brought to you by the Heineken Ideas Brewery.

Design june 20, 2012

Shirt Lets You Stand In The Rain For Hours Without Getting Wet [Pics]

Outlier’s new Supermarine Rain Shirt looks like a casual shirt and is breathable, highly water resistant and completely windproof.

Advertising june 2, 2012

PSFK CONFERENCE NYC: 20 Change-Making Videos

The full list of talks by an incredible mix of artists, designers, marketers and technologists inspire our audience of creative professionals.

Advertising may 12, 2012

PSFK’s Top Five Stories Of The Week

We review the best in design, culture, art and fashion and creative business in our weekly 'What's Trending Now' roundup.

Advertising may 12, 2012

Abe Burmeister: How I Built A Fashion Brand With No Experience, Just Punk Rock Spirit (And The Web)

How one co-founder created Outlier performance-clothes after intensive research in New York's garment district paired with the connectivity of the web.

Advertising april 28, 2012

PSFK’S Top Five Stories Of The Week

We review the best in design, culture, art and fashion and creative business in our weekly 'What's Trending Now' roundup.

Culture april 28, 2012

PSFK Gets A Peek Inside The Outlier Studio [Need to Know]

An exclusive look inside the workshop of the stylish, online-only, performance wear company.

Advertising april 28, 2012

How A Passionate Cyclist Turned Frustration Into A Successful Start-Up [Need to Know]

Abe Burmeister, founder of Outlier couldn't find a pair of pants that would hold up while biking in the rain--so he decided to make his own.

Advertising april 28, 2012

PSFK Launches Print Magazine [Need To Know]

Our first issue of Need To Know Magazine explores the subject of innovation.

Advertising march 31, 2012

Removing The Middleman To Create A Better Product [PSFK NYC 2012]

Abe Burmeister of online clothing brand Outlier, describes how the internet allowed him to remake the retail model by connecting directly with consumer need.

Advertising march 24, 2012

Final Speaker List For PSFK CONFERENCE NYC 2012

Themes running across talks this year include creativity-in-action, innovation-at-scale and building-better-business.

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