OXO, an innovative consumer products company, recently created an exclusive line of office products for Staples.  The designs hope to make office supplies more efficient, easier to use and just maybe, a little sexier.  From yet another design for easier stapling, to new pushpins and magnets, the OXO designs certainly look like a fresh redesign to old office stand-bys.

The rubbery products are given the title, GOOD GRIPS, but OXO also redesigned some scissors to include a little switch to cross the blades, creating a simple box-cutting mode.  The question remains, will consumers pick up a higher price for better design?
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