PSFK LogoTopic: packaging design

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This Plastic Bag Dissolves In Water

This Plastic Bag Dissolves In Water

The November issue of CR (Creative Review) magazine will come in a revolutionary dissolvable bag. The packaging is made out of a water-soluble polymer which completely biodegrades in your sink, dishwasher or shower.

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Over 1,200 NYC Trash Cubes Sold

Over 1,200 NYC Trash Cubes Sold

Artist Justin Gignac set out to prove the value of packaging design to a colleague. Gignac realised the most effective way to make his point was to sell a product no one in their right mind would want – garbage.

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Nike’s Recycled Cardboard Packaging Design

Nike's Recycled Cardboard Packaging Design

At the 2008 Nike exhibition in Beijing, the sports retail giant utilized a unique packaging design, hoping to reflect their goals of sustainability and lightness.  The recycled cardboard packaging was designed by Zack Klauck and Emile Molie from 2×4, Inc.  The multidisciplinary design studio produced an exhibit that chronicled the four decades of Nike’s pursuit of new materials and technology.
The bags themselves are a mesh wrap of cardboard that are designed to hold a shirt and a windbreaker or a pair of shoes.  The sizes are written by hand and special attention is paid to the amount of materials involved [...]

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Packaging Inspiration: Crumbs

Packaging Inspiration: Crumbs

Lost At E Minor points us to this vibrant packaging from pastry company Crumbs Foods designed by Folk Creative in London.

The Crumbs website does some good storytelling about the brand if you can get past the flasher!

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Heat Sensitive Whiskey Packaging

Heat Sensitive Whiskey Packaging

The Burglar is a packaging concept designed for a whiskey by London based agency Fantasist. The packaging is heat sensitive so that when you put your hand on the bottle an image of a wily thief appears beneath your fingerprints.

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Vintage Beer Cans

Vintage Beer Cans

Dieline points us to a photo shoot by Lance Wilson and Dan Becker of over 160 beer cans. They say that they actually have a collection of 2,000 cans but there’s no news about when they’ll release the other shots.

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Supermarkets “Should Pay For Consumer Recycling”

Supermarkets "Should Pay For Consumer Recycling"

Reacting to the statistic that the UK generates around 25 million tonnes of household waste per year, much of which ending up in landfill, a local government think tank in Britain has put forward an idea that supermarkets should be held responsible for over-packaging the products they sell and therefore have to pay for recycling costs. In a report entitled ‘War On Waste’, the Local Government Association argues that by levying a charge for supermarkets on the the collection of their packaging they will be incentivised to cut back. The BBC reports:
Since the LGA’s first report in October 2007, the [...]

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Pic: Packaging Protest

Pic: Packaging Protest

A few weeks ago, we noticed these girls squatting between stalls in the Union Square farmers’ market in New York City. They were protesting about the impact of packaging. We guess that their sign should read:
DO you know? Most recover[able] materials are floating in the ocean, not being recycled?

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Pic: Business Card

Pic: Business Card

Ed Cotton points us to this business card with fresh design attitude. This card for Rachel Howard was designed by The Company in the UK.

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Hands-on with the Engaging Ideas Card Pack

Hands-on with the Engaging Ideas Card Pack

A while back, we wrote a short post about the Engaging Ideas Card Pack and mentioned, “We haven’t gotten our hands on the full set, but it looks like a neat package for a broad range of ideas.”  Well, now (thanks to Rob Fox) we’ve gotten our grubs on the entire pack and sifted through the stack of colorful cards.
The first impression is that they look like a deck of large novelty sized playing cards printed on thick stock cardboard.  The front side of each card is an image meant to invoke the message or activity presented on the back.  [...]

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Hands-on with the Engaging Ideas Card Pack

Hands-on with the Engaging Ideas Card Pack

A while back, we wrote a short post about the Engaging Ideas Card Pack and mentioned, “We haven’t gotten our hands on the full set, but it looks like a neat package for a broad range of ideas.”  Well, now (thanks to Rob Fox) we’ve gotten our grubs on the entire pack and sifted through the stack of colorful cards.
The first impression is that they look like a deck of large novelty sized playing cards printed on thick stock cardboard.  The front side of each card is an image meant to invoke the message or activity presented on the back.  [...]

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Best Unboxing Video (Ever)

Best Unboxing Video (Ever)

We’ve all made a snide remark or two about those painfully slow “unboxing” videos clogging up the blogsphere. We never really got into them until we saw this recent clip showing the opening of a Samsung Omnia i900. So far, the video has already been seen by nearly 2 million people!

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Milk Marketing in the 21st Century

Milk Marketing in the 21st Century

The dairy lobby has always been a powerful force in America, but recently they saw their classic ad campaigns overtaken by cartoon characters that children more readily relate to.  These new school cultural icons easily sway children in purchasing choices.  The proliferation of SpongeBob snacks or Spiderman cereals drove Big Milk to form a modern marketing group known as “Milk Media.”  In the venture’s first deal, school milk consumption increased 34% after the implementation of Disney’s Doug into the milk campaign.  While milk has enemies, they certainly have fans in the federal government who wish to promote the milk alternative [...]

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A Creative Approach to Business Cards

A Creative Approach to Business Cards

Over the summer ISO50 linked a gallery of 70 business cards that are in a creative league of their own.  The business card is a time tested strategy to market oneself and many of those in the gallery exhibit unique characteristics that fit each business they represent.  These include a divorce lawyer with half a card, an asthma centers written on a balloon, a second hand store with the first contact info scratched out and plethora of simply laid out graphic designer cards.  The photos were all taken from a Flickr pool where people posted the coolest cards they’ve found, [...]

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2008 Favorite Green Brands Index

2008 Favorite Green Brands Index

For young ‘trendsetting’ Americans, green is more about style then substance, a recent study by Outlaw Consulting suggests. Outlaw surveyed 100 “forward trendsetters” in NY, SF, LA, and Miami to create their 2008 Favorite Green Brands Index, asking the group to give their opinions on what makes a brand green and who they thought were today’s most environmentally conscious companies. The survey found that their trendsetter’s made a (sometimes false) correlation between brands that favored minimalist design – like Apple and Method – with green practices. At the top of their list of 15 were two brands whose eco-consciousness have [...]

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