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	<title>@PSFK &#187; packaging design</title>
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	<link>http://www.psfk.com</link>
	
	<description>Your Go-To Source For New Ideas And Inspiration</description>
	
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		<item>
		<title>Augmented Reality Product Packaging: 5 Best-In-Class Examples</title>
		<link>http://www.psfk.com/2012/02/packaging-design-ideas.html</link>
		<pubDate>Mon, 13 Feb 2012 18:52:30 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2012/02/guiness-pint-1-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="guiness-pint-1" title="guiness-pint-1" /></span>Brand marketers are bringing a spin to their packaging with a hidden level of graphics that can only be viewed through a phone’s camera. ]]></description>
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		<item>
		<title>Waitrose Color-Coded Calorie Counts Help You Eat Smart</title>
		<link>http://www.psfk.com/2012/02/waitrose-calorie-packaging.html</link>
		<pubDate>Thu, 02 Feb 2012 15:00:21 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2012/02/waitrose-calories-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Packaging Design Puts Waitrose Calorie Counts Front And Center" title="Packaging Design Puts Waitrose Calorie Counts Front And Center" /></span>Pearlfisher designs 'you count...' range featuring vibrant colors and food photography.]]></description>
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		<title>Creative Packaging Gives Personality To Cauliflower</title>
		<link>http://www.psfk.com/2011/12/creative-packaging-gives-personality-to-cauliflower.html</link>
		<pubDate>Thu, 08 Dec 2011 15:55:57 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/12/creative-cauliflower-thumbnail.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="creative-cauliflower-thumbnail" title="creative-cauliflower-thumbnail" /></span>Familiar and comforting names are bestowed on the pre-packaged vegetable, engaging with consumers in a unique way.]]></description>
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		<title>Pattern Pulp: Flat Contact Lenses From Japan Get Innovative Packaging</title>
		<link>http://www.psfk.com/2011/11/pattern-pulp-flat-contact-lenses-from-japan-get-innovative-packaging.html</link>
		<pubDate>Wed, 30 Nov 2011 19:24:20 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/11/flat-contacts-lenses-japan1-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="flat-contacts-lenses-japan" title="flat-contacts-lenses-japan" /></span>Disposable daily contacts get an updated packaging design that highlights the constantly renewing aspect of the product.]]></description>
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		<item>
		<title>Creative Coffee Cups Illustrate Their Contents [Pics]</title>
		<link>http://www.psfk.com/2011/11/creative-coffee-cups-illustrate-their-contents-pics.html</link>
		<pubDate>Tue, 22 Nov 2011 12:57:01 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/11/coffee-cups1-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Creative Coffee Cups Illustrate Their Contents [Pics]" title="Creative Coffee Cups Illustrate Their Contents [Pics]" /></span>Grisha Sorokin designs these containers for Russian cafe Shokoladnica.]]></description>
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		<title>PSFK&#8217;s Top Five Stories Of The Week</title>
		<link>http://www.psfk.com/2011/11/psfks-top-five-stories-of-the-week-3.html</link>
		<pubDate>Fri, 18 Nov 2011 18:03:56 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/11/Moosejam-Xray-augmented-reality-app-236x190.png?fedaf9" class="attachment-236x190 wp-post-image" alt="Moosejam-Xray-augmented-reality-app" title="Moosejam-Xray-augmented-reality-app" /></span>Review the best in design, trends, culture, arts and fashion in our weekly 'What's Trending Now' roundup.]]></description>
	</item>
		<item>
		<title>Photographer Creates Limited Edition Packaging For Whisky Brand Using X-Ray Machine</title>
		<link>http://www.psfk.com/2011/11/photographer-creates-limited-edition-packaging-for-whisky-brand-using-x-ray-machine.html</link>
		<pubDate>Wed, 16 Nov 2011 13:05:03 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/11/macallan-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Photographer Creates Limited Edition Packaging For Whisky Brand Using X-Ray Machine" title="Photographer Creates Limited Edition Packaging For Whisky Brand Using X-Ray Machine" /></span>Nick Veasey shoots images of The Macallan's Six Pillars, which will appear on the Sherry Oak 12 year old line this holiday season.]]></description>
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		<item>
		<title>Target Gift Card Transforms Into Tiny Wooden Plane</title>
		<link>http://www.psfk.com/2011/11/target-gift-card-transforms-into-tiny-wooden-plane.html</link>
		<pubDate>Mon, 14 Nov 2011 17:00:38 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/11/2080-BullseyeFlyer-elements-FotoByTarget-450x439-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="2080-BullseyeFlyer-elements-FotoByTarget-450x439" title="2080-BullseyeFlyer-elements-FotoByTarget-450x439" /></span>The American retailer turns an everyday gift card into a built-it-yourself toy airplane. ]]></description>
	</item>
		<item>
		<title>Burger King&#8217;s Global Packaging Redesign [Pics]</title>
		<link>http://www.psfk.com/2011/10/burger-kings-global-packaging-design-pics.html</link>
		<pubDate>Thu, 27 Oct 2011 12:16:41 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/10/burger-king-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Burger King&#039;s Global Packaging Design [Pics]" title="Burger King&#039;s Global Packaging Design [Pics]" /></span>Designer and illustrator David Iglesias reinvented the cups, bags, wrappers and cartons of the fast food restaurant.]]></description>
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		<title>Outdoor Equipment Store Gives Its Packaging A Makeover</title>
		<link>http://www.psfk.com/2011/10/outdoor-equipment-store-gives-its-packaging-a-makeover.html</link>
		<pubDate>Thu, 20 Oct 2011 11:48:17 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/10/rei-packaging1.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="rei-packaging1" title="rei-packaging1" /></span>REI's engineering manager helps to reduce the volume of bags, boxes and shrink-wrap.]]></description>
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		<item>
		<title>Consume Half As Much, Feel Twice As Good</title>
		<link>http://www.psfk.com/2011/10/the-12-project-designed-with-others-in-mind.html</link>
		<pubDate>Thu, 13 Oct 2011 18:01:35 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/10/03_halfPROJECT_tableware_01-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="New tableware from the 1/2 project" title="HalfProjectTableware" /></span>New product and packaging designs combine portion control, philanthropy, and art. ]]></description>
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		<title>Evian&#8217;s 2011 Design Bottle By Courrèges</title>
		<link>http://www.psfk.com/2011/09/evians-2011-design-bottle-by-courreges.html</link>
		<pubDate>Thu, 08 Sep 2011 18:03:28 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/09/Vintage-Courrèges-2-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Vintage Courrèges 2" title="Vintage Courrèges 2" /></span>The bottle water brand collaborates with the iconic designer to create a more 'fashionable' receptacle.]]></description>
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		<title>New Look Diet Coke Can Launches In Target Stores [Pics]</title>
		<link>http://www.psfk.com/2011/09/new-look-diet-coke-can-launches-in-target-stores-pics.html</link>
		<pubDate>Fri, 02 Sep 2011 12:13:34 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/09/diet-coke-can.axd_-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="New Look Diet Coke Can Launches In Target Stores [Pics]" title="New Look Diet Coke Can Launches In Target Stores [Pics]" /></span>Limited-edition cans designed by Turner Duckworth have hit the shelves in America.]]></description>
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		<title>Dairy Crest Redesigns The Milk Bottle</title>
		<link>http://www.psfk.com/2011/08/dairy-crest-redesigns-the-milk-bottle.html</link>
		<pubDate>Wed, 17 Aug 2011 20:02:51 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/08/drinking-milk-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Dairy Crest Redesigns The Milk Bottle" title="Dairy Crest Redesigns The Milk Bottle" /></span>The major UK milk brand will be rolling out the new design in the next few weeks.]]></description>
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		<title>Air Asia Flies High With Its Plane T-Shirt [Pics]</title>
		<link>http://www.psfk.com/2011/07/air-asia-flies-high-with-its-plane-t-shirt-pics.html</link>
		<pubDate>Fri, 29 Jul 2011 11:42:16 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/07/airasia_6-610x610-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Air Asia Flies High With Its Plane T-Shirt [Pics]" title="Air Asia Flies High With Its Plane T-Shirt [Pics]" /></span>Creative packaging design for the airline's branded t-shirt.]]></description>
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		<title>Sixpoint&#8217;s 16-Ounce Can Four-Packs [Pics]</title>
		<link>http://www.psfk.com/2011/07/sixpoints-16-ounce-can-four-packs-pics.html</link>
		<pubDate>Wed, 27 Jul 2011 11:24:33 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/07/sixpoint-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Sixpoint&#039;s 16-Ounce Can Four-Packs [Pics]" title="Sixpoint&#039;s 16-Ounce Can Four-Packs [Pics]" /></span>The cubic packaging design for the craft brewery's new beer cans is popular with industry experts.]]></description>
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		<title>Soluble Tea Pills Create An Instant Cup</title>
		<link>http://www.psfk.com/2011/07/soluble-tea-pills-create-an-instant-cup.html</link>
		<pubDate>Tue, 26 Jul 2011 16:22:23 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/07/rosy_lee2_0-525x3481-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="rosy_lee2_0-525x3481" title="rosy_lee2_0-525x3481" /></span>A quick new way to consume the classic, comforting beverage in the morning or on the go.]]></description>
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		<title>The 2011 Hangar One Vodka Blimp Tour [Pics]</title>
		<link>http://www.psfk.com/2011/07/the-2011-hangar-one-vodka-blimp-tour-pics.html</link>
		<pubDate>Thu, 21 Jul 2011 13:35:58 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/07/blimp6-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="The 2011 Hangar One Vodka Blimp Tour [Pics]" title="The 2011 Hangar One Vodka Blimp Tour [Pics]" /></span>To celebrate the vodka purveyor's blimp tour across America, a website, documentaries and a box of goodies was designed.]]></description>
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		<title>SANS Natural Diet Soda Design [Pics]</title>
		<link>http://www.psfk.com/2011/06/sans-natural-diet-soda-design-pics.html</link>
		<pubDate>Thu, 16 Jun 2011 12:23:55 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/06/sans7-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="SANS Natural Diet Soda Design [Pics]" title="SANS Natural Diet Soda Design [Pics]" /></span>One Fast Buffalo developed the brand strategy for SANS and designed the packaging for five flavors of the soft drink.]]></description>
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		<title>Limited Edition Corona Extra Bottles [Pics]</title>
		<link>http://www.psfk.com/2011/06/limited-edition-corona-extra-bottles-pics.html</link>
		<pubDate>Mon, 06 Jun 2011 12:40:39 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/06/corona-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Limited Edition Corona Extra Bottles [Pics]" title="corona" /></span>Colorful bottle packaging design features beaches, lakes and mountains for the brand's spring campaign.]]></description>
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		<title>Fuseproject&#8217;s Hot Cacao Tool [Pics]</title>
		<link>http://www.psfk.com/2011/05/fuseprojects-hot-cacao-tool-pics.html</link>
		<pubDate>Mon, 23 May 2011 15:43:37 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/05/cocoa2-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="The Organic Cocoa Of Costa Rica [Pics]" title="cocoa2" /></span>The design firm created unique packaging and a tool to showcase organic cocoa production in Costa Rica.]]></description>
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		<title>Ole Smoky Moonshine: A Mountain-Made Secret Revealed</title>
		<link>http://www.psfk.com/2011/02/ole-smoky-moonshine-a-mountain-made-secret-revealed.html</link>
		<pubDate>Tue, 22 Feb 2011 16:01:10 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="84" src="http://www.psfk.com/wp-content/uploads/2011/02/Ole-Smoky-Moonshine-A-Mountain-Made-Secret-Revealed-2.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Ole Smoky Moonshine- A Mountain-Made Secret Revealed-2" title="Ole Smoky Moonshine- A Mountain-Made Secret Revealed-2" /></span>Moonshine is finally made commercially available in Tennessee.]]></description>
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		<title>Eco-Friendly Packaging Replaces PVC With Cardboard</title>
		<link>http://www.psfk.com/2010/07/eco-friendly-packaging-replaces-pvc-with-cardboard.html</link>
		<pubDate>Wed, 14 Jul 2010 11:00:41 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/06/evolv-packaging-cardboard-psfk-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="" title="" /></span>A tool brand does away with superfluous elements of their product containers.]]></description>
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		<title>The Dieline&#8217;s Latest Top 10 Package Designs</title>
		<link>http://www.psfk.com/2010/06/the-dielines-latest-top-10-package-designs-7.html</link>
		<pubDate>Tue, 29 Jun 2010 14:38:51 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/06/63971af3171d227cc2821262e4011ffd-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="" title="" /></span>The Dieline’s Latest top 10 Package Designs, as voted on by Dieline readers over the past week.]]></description>
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		<title>Future of Retail: Nutritional Information Through Data Visualization</title>
		<link>http://www.psfk.com/2010/05/future-of-retail-nutritional-information-through-data-visualization.html</link>
		<pubDate>Thu, 06 May 2010 15:50:02 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/06/Milk-Carton-Visualization-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="" title="" /></span>Can better design help us choose healthier products?]]></description>
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		<title>Campbell Soup&#8217;s Labels Redesigned Using Neuromarketing</title>
		<link>http://www.psfk.com/2010/02/campbell-soups-labels-redesigned-by-neuromarketing.html</link>
		<pubDate>Wed, 17 Feb 2010 21:22:32 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/06/eeb7de3b43c223498be83ed5fe46fb531-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="" title="" /></span>Recognizing the limitations of consumer research methodologies, Campbell Soup has been tapping into 'neuromarketing' techniques to pinpoint what is truly most engaging and emotionally compelling for a consumer]]></description>
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		<title>This Plastic Bag Dissolves In Water</title>
		<link>http://www.psfk.com/2009/10/this-plastic-bag-dissolves-in-water.html</link>
		<pubDate>Fri, 23 Oct 2009 16:23:43 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/06/bag1_2-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="" title="" /></span>The November issue of CR (Creative Review) magazine will come in a revolutionary dissolvable bag.  The packaging is made out of a water-soluble polymer which completely biodegrades in your sink, dishwasher or shower.]]></description>
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		<title>Over 1,200 NYC Trash Cubes Sold</title>
		<link>http://www.psfk.com/2009/09/over-1200-nyc-trash-cubes-sold.html</link>
		<pubDate>Fri, 18 Sep 2009 16:43:01 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="157" src="http://www.psfk.com/wp-content/uploads/2009/09/3020831097_2d9dbc4399.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="3020831097_2d9dbc4399" title="3020831097_2d9dbc4399" /></span>Artist Justin Gignac set out to prove the value of packaging design to a colleague. Gignac realised the most effective way to make his point was to sell a product no one in their right mind would want - garbage. ]]></description>
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		<title>Nike&#8217;s Recycled Cardboard Packaging Design</title>
		<link>http://www.psfk.com/2009/08/nikes-recycled-cardboard-packaging-design.html</link>
		<pubDate>Fri, 21 Aug 2009 15:01:06 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="135" src="http://www.psfk.com/wp-content/uploads/2009/08/nike-bag1-psfk.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="nike-bag1-psfk" title="nike-bag1-psfk" /></span>At the 2008 Nike exhibition in Beijing, the sports retail giant utilized a unique packaging design, hoping to reflect their goals of sustainability and lightness.&#0160; The recycled cardboard packaging was designed by Zack Klauck and Emile Molie from 2&#215;4, Inc.&#0160; The multidisciplinary design studio produced an exhibit that chronicled the four decades of Nike&#8217;s pursuit of new materials and technology. The bags themselves are a mesh wrap of cardboard that are designed to hold a shirt and a windbreaker or a pair of shoes.&#0160; The sizes are written by hand and special attention is paid to the amount of materials<a title="Nike&#8217;s Recycled Cardboard Packaging Design" href="http://www.psfk.com/2009/08/nikes-recycled-cardboard-packaging-design.html">Read more...</a>]]></description>
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		<title>Packaging Inspiration: Crumbs</title>
		<link>http://www.psfk.com/2009/08/packaging-inspiration-crumbs.html</link>
		<pubDate>Fri, 07 Aug 2009 13:11:11 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="176" src="http://www.psfk.com/wp-content/uploads/2009/08/crumbs-food-packaging.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="crumbs-food-packaging.jpg" title="crumbs-food-packaging.jpg" /></span>Lost At E Minor points us to this vibrant packaging from pastry company Crumbs Foods designed by Folk Creative in London. The Crumbs website does some good storytelling about the brand if you can get past the flasher!]]></description>
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