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	<title>@PSFK &#187; packaging</title>
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	<link>http://www.psfk.com</link>
	
	<description>Your Go-To Source For New Ideas And Inspiration</description>
	
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		<title>PSFK&#8217;s Top Five Stories Of The Week</title>
		<link>http://www.psfk.com/2012/01/top-five-stories-6.html</link>
		<pubDate>Sat, 28 Jan 2012 16:59:45 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2012/01/mcdonalds1-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="mcdonalds" title="mcdonalds" /></span>We review the best in design, trends, culture, arts and fashion in our weekly 'What's Trending Now' roundup.]]></description>
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		<title>Champagne Brand Creates Unconventional Artistic Bottle Designs [Pics]</title>
		<link>http://www.psfk.com/2012/01/zarb-artistic-champagne-bottles.html</link>
		<pubDate>Wed, 04 Jan 2012 15:50:53 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2012/01/zarb_champagne-unique-bottle-design-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="zarb_champagne-unique-bottle-design" title="zarb_champagne-unique-bottle-design" /></span>Zarb pushes the envelope with innovative limited edition packaging. ]]></description>
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		<title>IKEA Uses Its Product Instructions As A Hiring Mechanism</title>
		<link>http://www.psfk.com/2012/01/ikea-uses-its-product-instructions-as-a-hiring-mechanism.html</link>
		<pubDate>Tue, 03 Jan 2012 13:00:05 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2012/01/ikea-career-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="IKEA Uses Its Products As A Hiring Channel For New Megastore" title="IKEA Uses Its Products As A Hiring Channel For New Megastore" /></span>The company inserted "career instructions" into flat-pack furniture packaging to find new staff for its new megastore.]]></description>
	</item>
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		<title>Spoof Evian Star Wars Bottles Bring High And Low Culture Together</title>
		<link>http://www.psfk.com/2011/12/evian-releases-commemorative-star-wars-bottles.html</link>
		<pubDate>Wed, 21 Dec 2011 17:00:11 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/12/Evian-Star-Wars-water-bottle-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Evian-Star-Wars-water-bottle" title="Evian-Star-Wars-water-bottle" /></span>Luxury mineral water packaged like a lightsaber with fun character illustrations.]]></description>
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		<title>Four Packaging Ideas That Focus On Reducing Waste</title>
		<link>http://www.psfk.com/2011/12/four-packaging-ideas-that-focuses-on-reducing-waste.html</link>
		<pubDate>Mon, 19 Dec 2011 17:20:51 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/12/boxsal-picnic-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="boxsal-picnic" title="boxsal-picnic" /></span>From new coffee cups to plantable raincoats, four examples of fresh thinking on packaging and product design that cuts down on waste.]]></description>
	</item>
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		<title>Stella Artois&#8217; Christmas Packaging Builds On Its Heritage</title>
		<link>http://www.psfk.com/2011/12/stella-artois-christmas-packaging-builds-on-its-heritage.html</link>
		<pubDate>Thu, 15 Dec 2011 17:27:35 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/12/stellagirl-236x190.png?fedaf9" class="attachment-236x190 wp-post-image" alt="stellagirl" title="stellagirl" /></span>The beer brand launches a holiday campaign with a new retro box and can design that cites their origins.]]></description>
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		<title>Wrap Gifts Like A Burger</title>
		<link>http://www.psfk.com/2011/12/wrap-gifts-like-a-burger.html</link>
		<pubDate>Tue, 13 Dec 2011 18:50:13 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/12/hamburger-wrapping-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="hamburger concept wrapping packaging" title="hamburger-wrapping" /></span>Spread some tasty holiday cheer with concept wrapping paper that makes a stack of presents look like a cheeseburger.]]></description>
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		<title>Dockers Packages Pants As Whiskey</title>
		<link>http://www.psfk.com/2011/12/dockers-packages-pants-as-whiskey.html</link>
		<pubDate>Tue, 13 Dec 2011 12:00:15 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/12/thm_dockers-alpha_001-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="thm_dockers-alpha_001" title="thm_dockers-alpha_001" /></span>The pants maker shipped its new line of Alpha Khakis in cardboard tubes similar to those used for whiskey.]]></description>
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		<title>Consumers Prefer Emotive Package Designs Over Scientific Ones [Headlines]</title>
		<link>http://www.psfk.com/2011/12/consumers-prefer-emotive-package-designs-over-scientific-ones-headlines.html</link>
		<pubDate>Wed, 07 Dec 2011 10:00:42 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/03/Datarocks-High-Concept-Album-Packaging2-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Datarock&#039;s High-Concept Album Packaging2" title="Datarock&#039;s High-Concept Album Packaging2" /></span>Packaging that make consumers feel good about buying a product is more likely to be successful.]]></description>
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		<title>Triple Pundit: Occupy KFC Demonstrators Called On Company To Green Its Buckets</title>
		<link>http://www.psfk.com/2011/11/triple-pundit-occupy-kfc-demonstrators-called-on-company-to-green-its-buckets.html</link>
		<pubDate>Mon, 21 Nov 2011 17:19:27 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/11/KFC_bucket_restaurant-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="kfc-restaurant" title="kfc-restaurant" /></span>Demonstrators at over 150 restaurants called on the fast food chain to stop deforestation fueled by throwaway packaging. ]]></description>
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		<title>PSFK&#8217;s Top Five Stories Of The Week</title>
		<link>http://www.psfk.com/2011/11/psfks-top-five-stories-of-the-week-3.html</link>
		<pubDate>Fri, 18 Nov 2011 18:03:56 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/11/Moosejam-Xray-augmented-reality-app-236x190.png?fedaf9" class="attachment-236x190 wp-post-image" alt="Moosejam-Xray-augmented-reality-app" title="Moosejam-Xray-augmented-reality-app" /></span>Review the best in design, trends, culture, arts and fashion in our weekly 'What's Trending Now' roundup.]]></description>
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		<title>Target Gift Card Transforms Into Tiny Wooden Plane</title>
		<link>http://www.psfk.com/2011/11/target-gift-card-transforms-into-tiny-wooden-plane.html</link>
		<pubDate>Mon, 14 Nov 2011 17:00:38 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/11/2080-BullseyeFlyer-elements-FotoByTarget-450x439-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="2080-BullseyeFlyer-elements-FotoByTarget-450x439" title="2080-BullseyeFlyer-elements-FotoByTarget-450x439" /></span>The American retailer turns an everyday gift card into a built-it-yourself toy airplane. ]]></description>
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		<title>Triple Pundit: Luxury Brands Making The Switch To Sustainable Packaging</title>
		<link>http://www.psfk.com/2011/11/triple-pundit-luxury-brands-making-the-switch-to-sustainable-packaging.html</link>
		<pubDate>Mon, 07 Nov 2011 16:30:17 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/11/johnnie-walker-236x190.png?fedaf9" class="attachment-236x190 wp-post-image" alt="johnnie-walker" title="johnnie-walker" /></span>High-end products begin a subtle move towards eco-friendly packaging.]]></description>
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		<title>Vintage Packaging Design For Coca-Cola&#8217;s 125th Anniversary [Headlines]</title>
		<link>http://www.psfk.com/2011/10/vintage-packaging-design-for-coca-colas-125th-anniversary-headlines.html</link>
		<pubDate>Mon, 24 Oct 2011 15:25:49 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/10/Screen-Shot-2011-10-24-at-11.03.21-AM-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Screen Shot 2011-10-24 at 11.03.21 AM" title="Screen Shot 2011-10-24 at 11.03.21 AM" /></span>Serbian artist Peter Gregson designed new coca-cola cans based on vintage posters and ads.]]></description>
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		<title>Triple Pundit: REI Takes The Lead In Rethinking Packing Materials</title>
		<link>http://www.psfk.com/2011/10/triple-pundit-rei-takes-the-lead-in-rethinking-packing-materials.html</link>
		<pubDate>Mon, 24 Oct 2011 11:10:25 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/10/bike-in-box-236x190.png?fedaf9" class="attachment-236x190 wp-post-image" alt="REI bike in a box" title="bike-in-box" /></span>The outdoor equipment retailer innovates and saves with sustainable packaging.]]></description>
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		<title>Jamie Oliver&#8217;s Range Of Products For The Home [Pics]</title>
		<link>http://www.psfk.com/2011/10/jamie-olivers-range-of-products-for-the-home-pics.html</link>
		<pubDate>Wed, 19 Oct 2011 11:48:06 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/10/jme5-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Jamie Oliver&#039;s Range Of Products For The Home [Pics]" title="Jamie Oliver&#039;s Range Of Products For The Home [Pics]" /></span>Pearlfisher designed the eclectic and practical packaging for the 'Jme' collection.]]></description>
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		<title>New Labels On Packaging Include Instructions For Reuse</title>
		<link>http://www.psfk.com/2011/10/new-labels-on-packaging-include-instructions-for-reuse.html</link>
		<pubDate>Thu, 06 Oct 2011 16:29:07 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/10/Quehagoconesto-02-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Quehagoconesto-02" title="Quehagoconesto-02" /></span>A project out of Costa Rica aims to make it easier and more convenient for consumers to repurpose their used containers.]]></description>
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		<title>Daft Punk x Coca Cola</title>
		<link>http://www.psfk.com/2011/10/daft-punk-x-coca-cola.html</link>
		<pubDate>Mon, 03 Oct 2011 11:57:36 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/10/daft-coca-cola-bottles-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="daft-coca-cola-bottles" title="daft-coca-cola-bottles" /></span>French band Daft Punk have followed up on their packaging collaboration from earlier this year with a 'back-to-basics' version.
]]></description>
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		<title>Oreo Crumb Case: No Crumb Left Behind</title>
		<link>http://www.psfk.com/2011/09/oreo-crumb-case-no-crumb-left-behind.html</link>
		<pubDate>Tue, 27 Sep 2011 11:00:58 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/09/oreo-crumb-case-sprinkle2-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="" title="" /></span>Four Miami Ad School students have come up with an innovative way to make the most out of your of Oreos.]]></description>
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		<title>PSFK Asks The Purple List, What Norms, Systems, &amp; Products Need To Be Reassessed?</title>
		<link>http://www.psfk.com/2011/09/psfk-asks-the-purple-list-what-norms-systems-products-need-to-be-reassessed.html</link>
		<pubDate>Fri, 23 Sep 2011 16:27:27 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/09/kraft-singles-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="kraft singles excess packaging" title="kraft-singles" /></span>PSFK asks our PurpleList experts, what needs to be reexamined and changed in the modern world?]]></description>
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		<title>5th Distilled Reinvents The Gin Market</title>
		<link>http://www.psfk.com/2011/08/5th-distilled-reinvents-the-gin-market.html</link>
		<pubDate>Mon, 08 Aug 2011 20:05:46 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/08/08_04_11_5th_3-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="08_04_11_5th_3" title="08_04_11_5th_3" /></span>In an effort to change gin's reputation as a spirit and enlarge its imbibing audience, 5th Distilled Gin underwent a product reformulation and packaging redesign.]]></description>
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		<title>Need To Know: 10 Must Read Posts Of The Week</title>
		<link>http://www.psfk.com/2011/07/need-to-know-10-must-read-posts-of-the-week-2.html</link>
		<pubDate>Sat, 30 Jul 2011 15:31:17 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/07/old_spice_guy2-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="" title="" /></span>A Bing Initiative: A weekly round-up of the top ten most popular posts on PSFK--from culture to technology, art to business this list has it all.]]></description>
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		<title>Soluble Tea Pills Create An Instant Cup</title>
		<link>http://www.psfk.com/2011/07/soluble-tea-pills-create-an-instant-cup.html</link>
		<pubDate>Tue, 26 Jul 2011 16:22:23 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/07/rosy_lee2_0-525x3481-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="rosy_lee2_0-525x3481" title="rosy_lee2_0-525x3481" /></span>A quick new way to consume the classic, comforting beverage in the morning or on the go.]]></description>
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		<title>Perfume Packaging Embodies Sustainable Brand Ethos</title>
		<link>http://www.psfk.com/2011/07/perfume-packaging-embodies-sustainable-brand-ethos.html</link>
		<pubDate>Wed, 06 Jul 2011 15:05:30 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/07/Pacific-Perfumes-2-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Pacific Perfumes 2" title="Pacific Perfumes 2" /></span>Innovative perfume packaging for a New Zealand-based brand wins at HBA’s International Package Design Awards. ]]></description>
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		<title>Sun Chips: It&#8217;s Not Easy Being Green</title>
		<link>http://www.psfk.com/2011/06/sun-chips-its-not-easy-being-green.html</link>
		<pubDate>Tue, 14 Jun 2011 15:13:55 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/06/sunchips-bag-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="sunchips-bag" title="sunchips-bag" /></span>How can big brands ensure that environmentally friendly packaging redesigns will be appreciated by their consumers?]]></description>
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		<title>Simplified Labels For Recyclable Packaging</title>
		<link>http://www.psfk.com/2011/06/simplified-labels-for-recyclable-packaging.html</link>
		<pubDate>Fri, 10 Jun 2011 12:00:10 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/06/recycling-confusion-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Simplified Labels For Recyclable Packaging" title="recycling-confusion" /></span>The Sustainable Packaging Coalition are redesigning recycling labels to send a clearer message.]]></description>
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		<title>P&amp;G Brands Aim For Nostalgia With Retro Packaging</title>
		<link>http://www.psfk.com/2011/05/pg-brands-aim-for-nostalgia-with-retro-packaging.html</link>
		<pubDate>Thu, 26 May 2011 11:55:55 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/05/retro-brands-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="P&amp;G Brands Aim For Nostalgia With Retro Packaging" title="retro-brands" /></span>Target stores are selling limited edition versions of Tide, Downy and Bounce in retro packaging to provide consumers with a sense of nostalgia.]]></description>
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		<title>Nestle Uses Packaging As A Storytelling Device</title>
		<link>http://www.psfk.com/2011/05/nestle-uses-packaging-as-a-storytelling-device.html</link>
		<pubDate>Mon, 23 May 2011 16:02:06 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/05/Nestle-Resta-1_1-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Nestle Alpino Peg Solitaire JWT Brasil" title="Nestle Alpino Peg Solitaire JWT Brasil" /></span>JWT Brasil's package design concept for Nestle Alpino invites you to play Peg Solitaire with chocolate (if you don't eat your game pieces first).]]></description>
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		<title>Grant McCracken: The Problem With Brands Assuming Familiarity</title>
		<link>http://www.psfk.com/2011/04/grant-mccracken-the-problem-with-brands-assuming-familiarity.html</link>
		<pubDate>Tue, 26 Apr 2011 15:40:04 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/04/Grant-McCracken_-Pizza-boxes_-The-New-Trojan-Horse2-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Grant McCracken_ Pizza boxes_ The New Trojan Horse2" title="Grant McCracken_ Pizza boxes_ The New Trojan Horse2" /></span>When pizza boxes act as Trojan horses, carrying a payload of asymmetrical brand communications.]]></description>
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		<title>The Levi Strauss Barbecue Project</title>
		<link>http://www.psfk.com/2011/04/the-levi-strauss-barbecue-project.html</link>
		<pubDate>Tue, 26 Apr 2011 12:06:34 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/04/levis11-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Levi Strauss BBQ barbecue sauce" title="Levi Strauss BBQ barbecue sauce" /></span>Sarah Rouse-Higgins' student packaging work looks and feels like a beautiful idea in need of a business opportunity. ]]></description>
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