According to a recent New York Times article, major magazine publishers are considering raising prices on their newsstands and subscription issues. However, the short term benefits may hurt the publications consumer base and reputation in the long run. Magazines are getting desperate to retain revenues during the recession, but considerations of online content pay walls and higher prices are threatening readership numbers, data highly valued by advertisers.
A careful balance of readership retention and advertising value is necessary for the long term survival of print media. Subscription prices per issue are barely covering the price to mail the [...]
April 14, 2009
Price Hikes for Print Media
March 18, 2009
Charging for Web Content? Time Inc. is Going to Try
Silicon Alley Insider reports that several Time Inc. web publications including SI.com, Time.com, CNNMoney.com and EW.com are going to experiment with adding paid content to the mix. Within the next 8 months certain areas of these sites will try out different ways of charging readers to access content. Kind of a surprising move at this moment in time, considering charging for content has historically not done so well. Good luck.
[via Silicon Alley Insider]




