http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 16:53:32 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/10/big-canadian-publisher-introduces-paywall-headlines.html Mon, 31 Oct 2011 18:01:32 +0000 The success at two Canadian newspaper websites led to Postmedia Network's nation-wide switch-over.]]> http://www.psfk.com/2010/04/gill-linton-fashion-democracy-and-the-marketing-hall-of-naff.html Tue, 27 Apr 2010 18:50:22 +0000 When it comes to marketing, broadly speaking, the fashion industry is frankly a bit naff, (for my American friends; naff adjective Brit., informal lacking taste or style.)]]> http://www.psfk.com/2009/04/price-hikes-for-print-media.html Tue, 14 Apr 2009 18:36:54 +0000 According to a recent New York Times article, major magazine publishers are considering raising prices on their newsstands and subscription issues. However, the short term benefits may hurt the publications consumer base and reputation in the long run. Magazines are getting desperate to retain revenues during the recession, but considerations of online content pay walls and higher prices are threatening readership numbers, data highly valued by advertisers. A careful balance of readership retention and advertising value is necessary for the long term survival of print media. Subscription prices per issue are barely covering the price to mail the issues andRead more...]]> http://www.psfk.com/2009/03/time-inc-to-try-charging-for-web-content.html Wed, 18 Mar 2009 20:36:31 +0000 Silicon Alley Insider reports that several Time Inc. web publications including SI.com, Time.com, CNNMoney.com and EW.com are going to experiment with adding paid content to the mix. Within the next 8 months certain areas of these sites will try out different ways of charging readers to access content. Kind of a surprising move at this moment in time, considering charging for content has historically not done so well. Good luck. [via Silicon Alley Insider]]]>