Brands need to understand the mindset and attitudes of the ever changing generation to be successful in their branding and advertising.
To win over millennials, brands must incorporate participative benefits into their models.
Participatory online platforms and visual tools help gauge and meet the actual needs of the population.
Crowdtap is a web-based network that enables marketers to connect with their most engaged consumers online and reward them with VIP access for active participation.
Project Noah is a tool that nature lovers can use to document local wildlife in their area, creating a platform that research groups can use to harness the power of citizen scientists.
A furniture retailer solicits creativity by giving away home furnishings to those with imaginative talents and oddities.
PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.
The retailer's UK campaign allows customers to influence the final price of a product.
Goodby's Gareth Kay suggests different ways to think about modern communication strategies.
A Fallon presentation discusses how to approach the discipline of digital planning - and ultimately create brand engagement.
A new public art project by Miranda July invites crowd interaction, making the participants part of the work.