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participation
Advertising june 30, 2013

Jeff Fromm: Why Millennials Aren’t Who You Think They Are

Brands need to understand the mindset and attitudes of the ever changing generation to be successful in their branding and advertising.

Advertising june 9, 2013

Jeff Fromm: Why The Old Definition Of Brand Value Has Died

To win over millennials, brands must incorporate participative benefits into their models.

Advertising may 26, 2013

Collaborative Platforms Empower Citizens To Shape Their Communities [My Ideal City]

Participatory online platforms and visual tools help gauge and meet the actual needs of the population.

Advertising december 30, 2011

Marketers ‘Gamify’ Brand Loyalty Rewarding Online Engagement [Future Of Gaming]

Crowdtap is a web-based network that enables marketers to connect with their most engaged consumers online and reward them with VIP access for active participation.

Gaming december 27, 2011

Mission-Based Game Gathers Images For Crowdsourced Nature References [Future Of Gaming]

Project Noah is a tool that nature lovers can use to document local wildlife in their area, creating a platform that research groups can use to harness the power of citizen scientists.

Advertising march 2, 2011

Exchange Curious Talents For Modern Furniture

A furniture retailer solicits creativity by giving away home furnishings to those with imaginative talents and oddities.

Advertising september 17, 2010

This Week In Brand Strategy & Advertising

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.

Advertising september 7, 2010

Uniqlo’s Lucky Counter: The More Tweets, The Lower The Price

The retailer's UK campaign allows customers to influence the final price of a product.

Advertising august 10, 2010

A Better Creative Brief For The Post Digital Age

Goodby's Gareth Kay suggests different ways to think about modern communication strategies.

Advertising july 9, 2010

Digital Strategy, Generous Interactions And The Engagement Opportunity

A Fallon presentation discusses how to approach the discipline of digital planning - and ultimately create brand engagement.

Cities june 1, 2010

Sculptural Props For Digital Memories

A new public art project by Miranda July invites crowd interaction, making the participants part of the work.

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