A PSFK Report On
The New Rules Of Digital Engagement
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PSFK Future of Advertising Report
IDEAS FOR INNOVATION
EVERY IDEA. EVERY DAY
Jeff Fromm: Why Millennials Aren’t Who You Think They Are
30 june 2013
Brands need to understand the mindset and attitudes of the ever changing generation to be successful in their branding and advertising.
Jeff Fromm: Why The Old Definition Of Brand Value Has Died
9 june 2013
To win over millennials, brands must incorporate participative benefits into their models.
Collaborative Platforms Empower Citizens To Shape Their Communities [My Ideal City]
26 may 2013
Participatory online platforms and visual tools help gauge and meet the actual needs of the population.
Marketers ‘Gamify’ Brand Loyalty Rewarding Online Engagement [Future Of Gaming]
30 december 2011
Crowdtap is a web-based network that enables marketers to connect with their most engaged consumers online and reward them with VIP access for active participation.
Mission-Based Game Gathers Images For Crowdsourced Nature References [Future Of Gaming]
27 december 2011
Project Noah is a tool that nature lovers can use to document local wildlife in their area, creating a platform that research groups can use to harness the power of citizen scientists.
Exchange Curious Talents For Modern Furniture
2 march 2011
A furniture retailer solicits creativity by giving away home furnishings to those with imaginative talents and oddities.
This Week In Brand Strategy & Advertising
17 september 2010
PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.
Uniqlo’s Lucky Counter: The More Tweets, The Lower The Price
7 september 2010
The retailer's UK campaign allows customers to influence the final price of a product.
A Better Creative Brief For The Post Digital Age
10 august 2010
Goodby's Gareth Kay suggests different ways to think about modern communication strategies.
Digital Strategy, Generous Interactions And The Engagement Opportunity
9 july 2010
A Fallon presentation discusses how to approach the discipline of digital planning - and ultimately create brand engagement.
Sculptural Props For Digital Memories
1 june 2010
A new public art project by Miranda July invites crowd interaction, making the participants part of the work.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
Building Advertising’s New Layers Of Digital Engagement
How Chatbots Can Personalize A Brand's Customer Experience
Small Leather Pouch Supports Any Travelers' Need For Wi-Fi
How Good Design Can Make You Eat Better
Send Holographic Messages To Your Friends And Family
Leveraging Instagram To Book Hotel Rooms
Platform Helps All Restaurants Source Better Local Food
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
Shell's Concept City Car Gets 107 MPG And Fits In Tight Spots