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	<title>PSFK &#187; party</title>
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	<description>Ideas &#38; Trends</description>
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		<title>3rd Ward [PSFK Snapshot Brooklyn]</title>
		<link>http://www.psfk.com/2009/08/3rd-ward-psfk-snapshot-brooklyn.html</link>
		<comments>http://www.psfk.com/2009/08/3rd-ward-psfk-snapshot-brooklyn.html#comments</comments>
		<pubDate>Thu, 13 Aug 2009 19:46:55 +0000</pubDate>
		<dc:creator>Jim Moscater</dc:creator>
				<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[art]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[party]]></category>
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		<category><![CDATA[video]]></category>

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3rd Ward
3rd Ward is a 20,000 sq. ft. open workspace and studio facility developed for and supported by artists. Founded to cement a permanent artist community in Bushwick, the space houses the works of those who may not otherwise have the room or resources to do what they do. 3rd Ward also offers classes and events exploring the entire range of the artistic spectrum, including photography, video, wood and metal fabrication, design, digital media and more. Wednesday night’s Drink-n-Draw sessions offer artists and non-artists alike the chance to mingle, be creative and buy artwork and other craft goods. The gallery [...]]]></description>
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		<title>Flavor Tripping: What Foodies Do to Up the Ante</title>
		<link>http://www.psfk.com/2009/02/flavor-tripping-what-foodies-do-to-up-the-ante.html</link>
		<comments>http://www.psfk.com/2009/02/flavor-tripping-what-foodies-do-to-up-the-ante.html#comments</comments>
		<pubDate>Mon, 09 Feb 2009 19:27:46 +0000</pubDate>
		<dc:creator>Jeff Squires</dc:creator>
				<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[flavor tripping]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[foodies]]></category>
		<category><![CDATA[party]]></category>
		<category><![CDATA[US]]></category>

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Over the past few months, we&#8217;ve been hearing rumors about some crazy berry that changes the way things taste, rewiring the way the palate perceives sour flavors and making lemon wedges seem like gourmet appetizers and cheap tequila taste like Patrón.  We were intrigued to say the least.
Team PSFK finally had the good fortune of trying the miracle berry at a launch party for 303Grand, Street Attack&#8217;s new rotating storefront and office space in Williamsburg, Brooklyn.  Attendees were asked to bring a couple of food items listed on a google document for a full flavor tripping experience. Upon arrival, everything [...]]]></description>
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		<slash:comments>7</slash:comments>
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		<title>Xbox&#8217;s New Marketing Plan: Targeting Moms Everywhere</title>
		<link>http://www.psfk.com/2008/12/xboxs-new-marketing-plan-targeting-moms-everywhere.html</link>
		<comments>http://www.psfk.com/2008/12/xboxs-new-marketing-plan-targeting-moms-everywhere.html#comments</comments>
		<pubDate>Tue, 23 Dec 2008 12:00:47 +0000</pubDate>
		<dc:creator>Scott Lachut</dc:creator>
				<category><![CDATA[Advertising & Branding]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[brand advocates]]></category>
		<category><![CDATA[houseparty]]></category>
		<category><![CDATA[mary kay cosmetics]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[party]]></category>
		<category><![CDATA[tupperware]]></category>
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		<category><![CDATA[xbox]]></category>

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The Xbox 360 is utilizing a marketing strategy that is reminiscent of the Tupperware and Mary Kay Cosmetics parties of old and despite the radical change in product, the target audience hasn&#8217;t changed. To that end, Microsoft recently invited 1,000 women from around the country to host events in their homes as a way of showcasing many of the Xbox&#8217;s new web-based games and services to their family and friends. USA Today reports:

The Xbox event hosts used their own Xbox 360 consoles to demonstrate the new services, which also require broadband Internet service and subscriptions to Netflix and Xbox Live, [...]]]></description>
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