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Entertainment june 22, 2016

RiseUP To Prosperity And Contribution: The New Narrative For Global Success

Social entrepreneur Kate Maloney expounds upon the cultural shifts giving rise to individuals and businesses that do good

Advertising may 13, 2016

Clothing Retailer Publishes Business Handbook For Grassroots Activists

Each chapter of this handbook from Patagonia covers essential activist principles and case studies

Culture september 15, 2015

Patagonia’s “Earth Tax” Prompts Businesses to Pay Back the Planet

The clothing brand presents a new method of raising money for environmental causes - an earth tax

Sustainability may 6, 2015

Patagonia Truck Has Been Traveling Across 50 States Mending Clothes

The biodiesel repair wagon is about to hit its final destination, Boston, on May 12

Advertising april 8, 2015

Patagonia’s Pickup Truck Tours Country on Apparel-Mending Mission

The Worn Wear Wagon will encourage customers to think about how fashion choices relate to environmental conservation

Advertising november 26, 2013

Patagonia Offers Repair Workshops To Salvage Damaged Products

The retailer partnered with iFixit to offer tutorials on how to replace Patagonia items and fix things like broken zippers.

Advertising november 15, 2013

Colorful Bikes Match Their Handlebars To Nail Polish Shades

One cosmetics company coats their limited-edition bikes with nail polish.

Advertising november 14, 2013

Patagonia Enters The Craft Beer Market With Limited-Edition Brew

Have a can of organic beer to celebrate the company's 40th anniversary.

Advertising november 10, 2013

Why Good Design Is About Creating Community

SVA Alum talks about having a multidisciplinary point of view and how branding is about understanding the 360 degree landscape.

Retail may 18, 2012

Triple Pundit: Patagonia Creates An Interactive Story Of Its Supply Chain For Customers

The sustainability-focused clothing brand creates 'Footprint Chronicles,' a tool that lets its customers learn about the textile mills and factories where the brand's clothes are made.

Culture january 12, 2012

Patagonia Now Legally Responsible For Positive Environmental Impact

The outdoor clothing company becomes one of California's first "Benefit Corporations" that allows it to put environmental and community benefits above shareholder profits.

Advertising november 30, 2011

Patagonia’s Black Friday Campaign Promotes Buying Less

The outdoor apparel retailer's ad, showing one of its products, states "Don't buy this jacket".

Advertising october 11, 2011

Triple Pundit: Patagonia Asks Its Customers To ‘Buy Less,’ Boosts Customer Base

The outdoor clothing company encourages its customers to buy less new clothing and participate in a used-clothes marketplace.

Advertising september 19, 2011

This Week In Brand Strategy And Marketing

PSFK curates some of the brand strategy, digital and creative advertising news catching our attention...


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