A PSFK Report On
The New Rules Of Digital Engagement
READ THE NEW REPORT
PSFK Future of Advertising Report
IDEAS FOR INNOVATION
Fitness & Sport
AR / VR
Patagonia’s “Earth Tax” Prompts Businesses to Pay Back the Planet
15 september 2015
The clothing brand presents a new method of raising money for environmental causes - an earth tax
Patagonia Truck Has Been Traveling Across 50 States Mending Clothes
6 may 2015
The biodiesel repair wagon is about to hit its final destination, Boston, on May 12
Patagonia’s Pickup Truck Tours Country on Apparel-Mending Mission
8 april 2015
The Worn Wear Wagon will encourage customers to think about how fashion choices relate to environmental conservation
Patagonia Offers Repair Workshops To Salvage Damaged Products
26 november 2013
The retailer partnered with iFixit to offer tutorials on how to replace Patagonia items and fix things like broken zippers.
Colorful Bikes Match Their Handlebars To Nail Polish Shades
15 november 2013
One cosmetics company coats their limited-edition bikes with nail polish.
Patagonia Enters The Craft Beer Market With Limited-Edition Brew
14 november 2013
Have a can of organic beer to celebrate the company's 40th anniversary.
Why Good Design Is About Creating Community
10 november 2013
SVA Alum talks about having a multidisciplinary point of view and how branding is about understanding the 360 degree landscape.
Triple Pundit: Patagonia Creates An Interactive Story Of Its Supply Chain For Customers
18 may 2012
The sustainability-focused clothing brand creates 'Footprint Chronicles,' a tool that lets its customers learn about the textile mills and factories where the brand's clothes are made.
Patagonia Now Legally Responsible For Positive Environmental Impact
12 january 2012
The outdoor clothing company becomes one of California's first "Benefit Corporations" that allows it to put environmental and community benefits above shareholder profits.
Patagonia’s Black Friday Campaign Promotes Buying Less
30 november 2011
The outdoor apparel retailer's ad, showing one of its products, states "Don't buy this jacket".
Triple Pundit: Patagonia Asks Its Customers To ‘Buy Less,’ Boosts Customer Base
11 october 2011
The outdoor clothing company encourages its customers to buy less new clothing and participate in a used-clothes marketplace.
This Week In Brand Strategy And Marketing
19 september 2011
PSFK curates some of the brand strategy, digital and creative advertising news catching our attention...
No search results found.