In a recent interview with Fast Company, Patagonia founder, Yvon Chouinard offers his thoughts on running an environmentally conscious business and what is on his mind – the “myth of sustainability”, an ideal he sees as a path rather than [...]
Read more...July 15, 2009
March 4, 2009
Learning From Patagonia’s Sustainable Model
The Guardian recently sat down with Rob Bondurant VP of Marketing at Patagonia and asked him to discuss their sustainable model and how they will continue to innovate for the future. Beyond simply furthering the reach of their own brand, we found Patagonia’s desire to provide leadership in the areas of ethical business practices to be particularly noteworthy.
During 2008, the company started the Organic Exchange with the sole purpose of training other companies to source and manufacture organic goods. In an effort to provide their customers with greater access to information and promote transparency, they created the Footprint Chronicles, a study [...]
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