http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 15:24:16 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/01/patagonia-environmental-impact-law.html Thu, 12 Jan 2012 18:15:05 +0000 The outdoor clothing company becomes one of California's first "Benefit Corporations" that allows it to put environmental and community benefits above shareholder profits.]]> http://www.psfk.com/2011/11/patagonias-black-friday-campaign-promotes-buying-less.html Wed, 30 Nov 2011 12:48:33 +0000 The outdoor apparel retailer's ad, showing one of its products, states "Don't buy this jacket".]]> http://www.psfk.com/2011/10/triple-pundit-patagonia-asks-its-customers-to-%e2%80%98buy-less%e2%80%99-boosts-customer-base.html Tue, 11 Oct 2011 11:10:50 +0000 The outdoor clothing company encourages its customers to buy less new clothing and participate in a used-clothes marketplace.]]> http://www.psfk.com/2011/09/this-week-in-brand-strategy-and-marketing-4.html Mon, 19 Sep 2011 14:54:58 +0000 PSFK curates some of the brand strategy, digital and creative advertising news catching our attention...]]> http://www.psfk.com/2011/09/patagonia-ebay-launch-common-threads-initiative-for-buying-selling-used-gear.html Tue, 13 Sep 2011 12:09:48 +0000 The outdoor clothing retailer will make no profits from the exchange of pre-owned products.]]> http://www.psfk.com/2011/08/cheers-to-christopher-columbus-for-bringing-us-lager-headlines.html Tue, 23 Aug 2011 14:51:24 +0000 Ever wonder who discovered the yeast we use to brew lager came from? Argentina. And it was Christopher Columbus who brought it to us.]]> http://www.psfk.com/2009/07/retail-sustainability-high-low-and-inbetween.html Wed, 15 Jul 2009 17:21:30 +0000 In a recent interview with Fast Company, Patagonia founder, Yvon Chouinard offers his thoughts on running an environmentally conscious business and what is on his mind - the "myth of sustainability", an ideal he sees as a path rather than [...]]]> http://www.psfk.com/2009/03/learning-from-patagonias-sustainable-model.html Wed, 04 Mar 2009 21:52:08 +0000 The Guardian recently sat down with Rob Bondurant VP of Marketing at Patagonia and asked him to discuss their sustainable model and how they will continue to innovate for the future. Beyond simply furthering the reach of their own brand, we found Patagonia’s desire to provide leadership in the areas of ethical business practices to be particularly noteworthy. During 2008, the company started the Organic Exchange with the sole purpose of training other companies to source and manufacture organic goods. In an effort to provide their customers with greater access to information and promote transparency, they created the Footprint Chronicles, aRead more...]]>