The Guardian asked seven top business people to walk through them their working day, including the bosses of AOL and Ericsson.
First came planking, followed by Batmanning and owling. Now students are 'milking' â€“ pouring milk over themselves in public places.
The cringe-proof dance that knows no shame has refused to disappear gracefully like every other meme.
Tod Machover is inviting Totonto's 2.6 million inhabitants to become composers.
While the press debates the merits of paywalls, the once-threatened Berlin-based paper Die Tageszeitung is thriving under a new co-operative model.