Not to let Target hog all the fun this fall, Payless is rolling out a brand new exclusive collaboration with Jeff Staple (of Staple Design) and skate shoe icons/Payless housebrand Airwalk. Last week, fellow PSFK writer Dan Gould attended the launch party and was able to snap a few pics of the upcoming line (all of which will be under $50).

The newest mainstream company to put on its green thumb is Payless, which has just brought organic shoe line zoe&zac to shelves. Following its string of extremely successful designer collaborations over the past few years, hopefully this will be one more step toward mainstreaming ethically sound consumerism.
[via Racked via Fashion Herald]