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Technology june 19, 2015

Sophie Maxwell: Designing the Embeddable Future of Our Sensory Potential

Futures Director at Pearlfisher yearns for a future where unobtrusive embeddables respond to our chemical and emotional responses

Home march 11, 2015

Sophie Maxwell: How Can We Create a More Personalized Future?

Futures Director at Pearlfisher believes in the future we will want new knowledge, inspiration and possibilities to allow us to be more empowered in shaping the lifestyle we want to lead

Sustainability june 25, 2014

Sophie Maxwell: 3 Ingredients Brands Need For The Future Of Food

Consumers are increasingly seeking food brands that are tailored to their individual needs.

Mobile may 21, 2014

Jonathan Ford: How To Use Digital Technology As A Positive Design Force

Why our high-tech society can use the power of privilege to create positive world change.

Arts & Culture february 27, 2014

Tess Wicksteed: Sweeter Futures – New Candy Challengers Stake A Claim On Health Innovation

A look at how brands are embracing the junk foods we love in a healthier, more organic way.

Work february 5, 2014

Jonathan Ford: Why Good Design Should Change The World

Co-Founder of Pearlfisher shares why creativity cannot exist without the goal of making something better.

Innovation january 24, 2014

Sophie Maxwell: What Will The Top Brand Needs Be In 2014

As 2014 begins, brands must identify and anticipate key desires in order to make real, lasting change.

Arts & Culture september 22, 2013

Tess Wicksteed: Designing The Body Of The Future

Perceptions of the human form are shifting and steering new directions for brands and our culture as a whole.

Sustainability august 18, 2013

Sophie Maxwell: Scaling Up Vs Scaling Down

The next challenge for brands is to meet human and consumer needs on both a global and local scale.

Advertising may 26, 2013

Sophie Maxwell: Why People Are Looking For Brands That Will Help Them Thrive

We are looking to optimize our bodies - and for a new generation of high performance business behavior to help us to do so.

Work march 10, 2013

Sophie Maxwell: Has Branding Design Become The New Political Manifesto?

Insight Director at Pearlfisher discusses how more companies are starting to voice their social and political opinions through packaging and image.

Work february 20, 2013

Branding Firm Compacts 20 Years Of Design Work Into A Set Of Mantras [Pics]

Pearlfisher's ‘Have No Fear’ distills the company’s core beliefs into twenty values, which are illustrated in the book.

Technology december 30, 2012

One Day…There Will Be Peace In The World Everywhere

Jonathan Ford of Pearlfisher dreams of a world where low tech innovation will pave the way for real and permanent good.

Retail october 28, 2012

PSFK CONFERENCE LONDON: 18 Change-Making Videos

The full list of talks by an incredible mix of artists, designers, marketers and technologists inspire our audience of creative professionals.


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