Big and small brands are coming out with creative campaigns to promote fitness.
Pedal Power produces stationary, pedal-powered machines that can be configured to run a multitude of devices.
At Element Hotels, guests can now power up their smartphone or tablet with a stationary bike workout.
The Cottage Lodge B&B in the UK offers guests the opportunity 'to reduce their impact on the environment and get fit at the same time' by using a bike to power their TV.
WeBike centers three bike-like pedalling stations around a communal table, which converts cycling action into energy.
Within the larger conversation happening around sustainable energy, there is noticeable push towards small scale, consumer-facing products to help solve our future resource needs.