http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 18:25:36 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2010/12/peep-insights-wikileaks-and-the-future-of-media.html Fri, 17 Dec 2010 20:38:45 +0000 The flash conference put on by Personal Democracy Forum(PDF) was stirred by a “hinge moment for numerous issues,” raised by Wikileaks. ]]> http://www.psfk.com/2010/08/peep-insights-social-innovation-a-duel-mission-business-model.html Wed, 18 Aug 2010 11:27:40 +0000 The advent of Social Innovation has created a wealth of knowledge and new understanding, shifting the non-profit model paradigm from one of charity to purposefulness.]]> http://www.psfk.com/2010/07/yoxi-social-biking-innovation.html Wed, 21 Jul 2010 19:52:51 +0000 The YOXI platform is helping to spread new ideas around bike sharing and community.]]> http://www.psfk.com/2010/05/the-hunt-for-purpose-driven-marketing.html Tue, 25 May 2010 10:25:39 +0000 This Arbor Day, Philips Norelco created a niche spectacle in their own effort to address the triple bottom line.]]> http://www.psfk.com/2010/03/peep-insights-the-new-reality-of-social-media.html Tue, 02 Mar 2010 07:00:45 +0000 Peep Insights shares thoughts on Social Media Week, and the changing landscape of social media.]]> http://www.psfk.com/2009/04/peep-insights-beauty-and-the-web-in-china.html Wed, 29 Apr 2009 15:16:37 +0000 Marketers often tout the potential of the Chinese Internet based on sheer numbers — the country has more people online than in any other, an estimated 298 million users. But analysts add that the Chinese, especially youth, use the Internet in a fundamentally different than their Western counterparts. Recent advertising efforts in cosmetics have taken advantage of that difference – with surprising results. Earlier this year, young Chinese viewers obsessed over “Sufei’s Diary,” a web series about a college girl in Shanghai. In China, episodes chronicled Sufei’s teasing classmates, tough boss, snooty coworker, and older crush. Most of the five-minuteRead more...]]> http://www.psfk.com/2009/04/peep-insights-sneakerology-101.html Thu, 09 Apr 2009 14:36:07 +0000 Sneakers can speak volumes, both about their owners and the times. In fact, in many countries sneakers are considered cultural artifacts. It’s no surprise that people around the world collect, critique, and obsess about kicks. But the lengths some sneaker fans will go, and then spend, often seems a mystery. Mysteries make us curious, and beg decoding. Peep Insights recently conducted a global sneaker culture immersion, talking to sneakerheads in key cities like Tokyo, London and Sydney to get an insider’s perspective on trends and attitudes. We got the chance to talk with the owners of some of our favoriteRead more...]]> http://www.psfk.com/2009/04/psfk-conference-new-york-speaker-maria-vrachnos.html Wed, 01 Apr 2009 17:00:31 +0000 We’re looking forward to having Maria Vranchnos (Peep Insights) share her ideas at PSFK Conference NYC 2009. Maria will be on a panel with moderator Gill Linton (The Joneses), Doug Jaeger (thehappycorp/Art Directors Club), Paul M Taylor (Diageo), and Paul Worthington (Wolff Olins) discussing the “brand new rules” needed to govern the behavior of brands in a world increasingly defined by changing social, cultural, technological and economic forces. First, who are you and what do you do (in 150 words or less)? I’m a socio-cultural researcher that loves to get beneath the surface and really understand what motivates people. I’veRead more...]]> http://www.psfk.com/2009/02/peep-insights-are-you-a-supertaster.html Fri, 20 Feb 2009 14:00:49 +0000 I just learned I am a supertaster: someone who experiences taste with far greater intensity than the average person.  The term originates from the work of experimental psychologist Linda Bartoshuk who has spent much of her career studying genetic variation in taste. Bartoshuk is Director of Human Research at the University of Florida’s Center for Smell and Taste, where her work helps treat patients suffering from smell and taste disorders or loss of taste due to disease or cancer therapy. Recently Peep had the chance to attend a research lecture hosted by the New York Academy of Sciences which mayRead more...]]>