http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 14:30:50 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/12/penguin-to-publish-digital-only-editions.html Mon, 12 Dec 2011 19:21:49 +0000 The book giant is the latest publisher to embrace quick reads, that are only published as E-books in the hopes they can reach out to a time and cash-starved market.]]> http://www.psfk.com/2011/11/psfk-picks-top-five-apps-of-the-week-4.html Tue, 01 Nov 2011 17:15:05 +0000 A roundup of the latest, most fascinating apps we've learned about this past week.]]> http://www.psfk.com/2011/10/psfks-top-five-stories-of-the-week.html Sat, 29 Oct 2011 17:34:56 +0000 Review the best in design, trends, culture, arts and fashion in our weekly 'What's Trending Now' roundup.]]> http://www.psfk.com/2011/10/whether-to-fly-with-the-angry-birds-publishers-debate-the-utility-of-apps.html Thu, 06 Oct 2011 15:58:32 +0000 TV producers want to follow in developer Rovio Mobile's footsteps, but book publishers are more skeptical about creating apps.]]> http://www.psfk.com/2011/08/need-to-know-10-must-read-posts-of-the-week-vol-5.html Sat, 27 Aug 2011 15:00:30 +0000 A Bing Initiative: A weekly round-up of the top ten most popular posts on PSFK--from culture to technology, art to business this list has it all.]]> http://www.psfk.com/2011/08/when-classic-novels-get-tattoooed.html Sat, 27 Aug 2011 14:20:24 +0000 Book publisher Penguin commissions tattoo artists to redesign the book covers to six classic novels.]]> http://www.psfk.com/2011/08/apple-faces-lawsuit-for-conspiring-with-major-publishers-to-fix-prices.html Mon, 15 Aug 2011 15:38:21 +0000 HarperCollins, Macmillan, Penguin and Simon & Schuster are some of the publishers who are accused of conspiring with Apple to fix box prices to compete with Amazon's consumer-friendly prices.]]> http://www.psfk.com/2011/02/penguins-guerrilla-typewriter-campaign-promotes-classic-books.html Fri, 18 Feb 2011 14:28:52 +0000 Ad agency EC Comunicação comes up with a novel way to promote books by using the mechanical typing device as a metaphor.]]> http://www.psfk.com/2011/01/augmented-audio-game-spurs-fitness-by-immersing-runners-in-zombie-infested-world.html Thu, 06 Jan 2011 16:50:12 +0000 PSFK discussed the Future Of Gaming with the founder of Six To Start about his augmented audio running game, Zombies, Run!]]> http://www.psfk.com/2010/09/video-how-to-build-innovation-into-a-brand-at-psfk-conference-london.html Thu, 09 Sep 2010 11:11:25 +0000 Penguin’s Head of Digital Publishing, Jeremy Ettinghausen, talks about penguin brand marketing and the challenge of reinventing a traditional brand for a digital age.]]> http://www.psfk.com/2010/04/penguins-speaking-to-the-past-a-project-by-douglas-coupland.html Wed, 14 Apr 2010 14:26:40 +0000 Penguin, one of the most iconic symbols in the literary world turns 75 years old in 2010. To mark the occasion, author Douglas Coupland has spearheaded a project entitled “Speaking to the Past”; urging fans of the publishing house to design their own Penguin covers.]]> http://www.psfk.com/2010/03/penguins-commentary-on-the-future-of-publishing.html Thu, 18 Mar 2010 16:46:50 +0000 Penguin's The Future of Publishing video is a thoughtful piece of commentary on short-attention culture and the shifting nature of content delivery and branding.]]> http://www.psfk.com/2009/03/good-ideas-through-collaboration-at-good-ideas-salon-london.html Tue, 24 Mar 2009 16:09:31 +0000 This past January PSFK held Good Ideas Salon in London, bringing together the most forward-thinking tastemakers, innovators, and experts from around the world to discuss key areas steering innovation and opportunity. The last panel of the day focused on Good Ideas Through Collaboration, where Colin Nagy (PSFK / Attention) moderated a talk between Pat Connor (BBC), Jeremy Ettinghausen (Penguin), Sophie Howarth (The School of Life), and Simon Waldman (The Guardian). While the idea of collaboration is nothing new, the way we use it are still being developed and reinterpreted. Jeremy Ettinghausen noted that collaboration is relatively new in relation toRead more...]]> http://www.psfk.com/2009/03/good-ideas-in-design-at-good-ideas-salon-london.html Thu, 12 Mar 2009 19:26:47 +0000 This past January, PSFK hosted the Good Ideas Salon London. For our Good Ideas in Design session, long time PSFK contributor Amanda Gore led an eclectic panel, including Cameron Leslie, founder of the Fabric and Matter nightclubs, Coralie Bickford-Smith, designer of amazing book covers for Penguin books, Kate Moross, creative extraordinaire, and Nicolas Roope, founder of Poke and Hulger in a conversation on how design can-and must- weave a story between an audience and a product, service, and brand. The panel spoke quite extensively about the creative process and there seemed to be a general consensus amongst the panelist thatRead more...]]> http://www.psfk.com/2009/01/stimulating-innovation-at-the-bookcamp-conference.html Mon, 12 Jan 2009 17:09:55 +0000 Bookcamp is a user-generated conference aimed at stimulating discussion about the future of books and is being sponsored by Penguin UK. The role of books as a mechanism for information and entertainment means that successful publishers will have to adapt to future technologies.  Penguin has already established a project called Penguin 2.0 with the slogan, “What’s next in text.”  The Bookcamp is intended to self-select guests and agendas while potentially stimulating new book innovations.  Penguin is already excited to see what they will discuss and current articles on the website include, “Creating Future Readers,” “Building Communities” and “Book Design forRead more...]]> http://www.psfk.com/2006/09/urban-spam-books.html Tue, 05 Sep 2006 23:21:54 +0000 Penguin have taken a lump of concrete in East London and made it infinitely more attractive.]]>