Tag: pepsi
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Visually impaired football players use tracking technology and three-dimensional sounds to engage with former...
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The latest feature to further the competition with Facebook enables brands and businesses to participate in...
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The beverage company will monitor and drive conversations about it's product across a range of platforms.
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The brand pledges to donate money to Feeding America when its products are purchased from a local store.
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In 'The Greatest Brandversations' company slogans are reversed, bringing to light the possibility that they...
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Ten years after 9/11, New Yorkers use social media and crowdfunding platforms to fulfill independent projects...
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The PSFK posts with the best traffic from last week.
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The brand's new interactive system lets you remotely buy a drink for a friend.
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Tracking TV through dynamic smartphone applications opens new avenues for greater brand engagement.
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A round up of some of our achievements in 2010
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From luxury items and fresh food to social responsibility and intelligent interfaces, the world of self-serve...
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A bike sharing service currently in development will integrate authorization, tracking, and security systems...
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PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our...
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The brand's director of digital and social media on recent projects and the benefits of an experimental...
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The food and beverage giant has begun to experiment with the technology, in collaboration with start-up,...
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On Wednesday night, Razorfish hosted "Reinvention from the Ground Up" as part of New York Social Media Week.
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In a bold strategic move, Pepsi has dropped its entire Super Bowl advertising budget to focus on the new Pepsi...
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Pepsi and CampInteractive are using Foursquare as a platform for fundraising.
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As further evidence of the increasing threat that crowdsourcing poses to advertising agencies, PepsiCo's...
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We noticed something interesting printed on the sodas that were on the table at an all day workshop we...
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In Spain Pepsico’s Lay’s chips not only have a rather surprising Jamon flavor but also a rather...
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PepsiCo has opened the first ‘green’ plant in the industrial center of Chongqing, China. Meeting...
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One of the biggest factors that hinder change at large beverage companies is the cost to alter the bottling...
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Pepsi will be debuting the first eco-friendly soda machines this month in Washington D.C. The vending machines...
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The beverage aisle just keeps on getting more complicated. In the last two years companies have put their new...
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Some readers may have noticed our mild quest against high fructose corn syrup and its uses in foods like soda....
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Amidst all that has happened recently with public figures and their wrongdoings, there might be something to...
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There’s a document circulating around the internet at the moment which is supposedly the design brief...
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Brand New recently compiled a list of their best and worst new logos for 2008. Top honors leaned...
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